U.S Web hosting on a server. UK or US Server?

I am part of a business that wants to host a site for the U.S market; theres also a U.K version of the site on a U.K server. Our company is based in t

I am part of a business that wants to host a site for the U.S market; there's also a U.K version of the site on a U.K server. Our company is based in the UK. Currently the U.S site is on a U.S server but this server is proving to be very slow. The developers of the site are recommending that the U.S site is put on the UK server like our UK website. However I'm wondering if this would improve performance overseas because we may have to pay the website developers to move the site to a UK server. Logically having it on a U.S server seemed to make more sense but perhaps a UK server might be better.

or:I am part of a business that wants to host a site for the U.S market; there's also a U.K version of the site on a U.K server. Our company is based in the UK. Currently the U.S site is on a U.S server but this server is proving to be very slow. The developers of the site are recommending that the U.S site is put on the UK server like our UK website. However I'm wondering if this would improve performance overseas because we may have to pay the website developers to move the site to a UK server. Logically having it on a U.S server seemed to make more sense but perhaps a UK server might be better.

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