What are the main purposes of the open rtb integration?

or:What are the main purposes of the open rtb integration?or:Nativity, videos, deal IDs, and private marketplaces are a few reasons to get the most c

or:What are the main purposes of the open rtb integration?

or:Nativity, videos, deal IDs, and private marketplaces are a few reasons to get the most current Open RTB Integration. Nativity- this provides customization of native ads with automation of programmatic advertisingVideos- videos have exceptionally high engagement rates on Millennial Media platformDeal IDs- this enables buyers to more easily identify pre-determined requirementsPrivate Marketplaces- this enables buyers to take advantage of a variety of inventory packages where pricing and priority can vary from the open market

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