Why do people go gluten-free if they don't have celiac disease?

If they dont have a sensitivity to gluten, or celiac disease, whats the point in being gluten-free? Its been proven that its not any healthier than an

If they don't have a sensitivity to gluten, or celiac disease, what's the point in being gluten-free? It's been proven that it's not any healthier than anything else.

or:If they don't have a sensitivity to gluten, or celiac disease, what's the point in being gluten-free? It's been proven that it's not any healthier than anything else.

or:It's because modern wheat is not very good for the intestines. While rice and other grains are also not very healthy and just cause overall weight gain in the population, modern wheat is the worst out of the grain varieties.

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