"I love Admedo | The Only Fully Transparent Programmatic Marketing Platform"

2022-05-14 22:11:50

HomePlatformSolutionsAbout UsBlogKnowledge BaseCareersContact Request Demo Login US UK simplifying programmatic media buyingwith honesty and customisationThe only unified Programmatic Marketing Platform. Built around your business with transparency at its core. See the platformWho are we?Admedo is the only fully transparent Programmatic Marketing Platform on the market with all the tools needed in one UI at one cost.We don’t follow a one-size-fits-all approach, lock companies into tech stacks they don’t need or have any hidden fees. We believe that true transparency, customisation, and control are the future of this industry. That’s why we’ve designed an elegant & accessible Programmatic Marketing Platform that snaps together around your business at a fraction of the market rate cost. Our unified yet flexible marketing stack means you have everything you need in one powerful UI, from DSP and DMP ad serving capabilities to seamless drag and drop creative management. You’re free to launch data-driven programmatic campaigns in minutes and spend your marketing budget where it matters the most, on media. It’s time to shake up the industry, and ensure programmatic advertising is done the way it should be. PlatformWelcome to the most elegant User Interface on the market. Request a demo Ease & SimplicityProgrammatic advertising doesn’t have to be complicated. With user experience and flexibility at its heart, Admedo’s beautifully elegant and easy-to-use interface helps you focus on the things that matter most. Intelligent TargetingOur targeting capabilities include behavioural, demographic, contextual, geo-locational and contextual geo-locational. Powerful probabilistic modelling algorithms constantly work to improve performance. Transparency & ControlOur fully-customisable platform gives you the control to run programmatic advertising your way, whilst transparent reporting lets you harvest uncensored insights to influence future activity. Brand Safety, Fraud, & ViewabilityWe work closely with our brand safety, anti-fraud, and viewability partners to ensure ads are shown in brand safe environments, and are tracked according to authentic, viewable impressions. Online ReachThe Admedo platform integrates with over 30 leading ad exchanges, covering 97% of quality biddable inventory across Europe and the Americas, including desktop, mobile and video formats. Data ManagementMeasure and understand customer behaviour with our fully-integrated Data Management Solution. Dynamically build audiences with our DMP like audience segmentation capabilities so you can gain valuable insights from your customer touch points, and use them to maximise ROI. See our solutionsSolutions BrandsYour business is unique. Your programmatic solutions should be too.Stop wasting time and money on the wrong tech stack - we know your business is one of a kind. As the only fully-customisable DSP, our solutions fit snugly to your resource, strategy, and budget. Add transparent insights, and your ability to make better decisions will lead to greater efficiency and ROI. Tell me more AgenciesStand out from the crowd with the best programmatic solution.Your agency should have a programmatic offering that’s market-leading. Get all the features, service, and professional advice needed to develop a business model that both reflects your unique programmatic positioning, and gives you leverage in a competitive marketplace. Tell me more PublishersMaximise advertising revenues, your way.Whether it’s reducing waste, discovering the value of your data, or extending relationships with your key advertisers, we can unlock the full power of your audience and inventory with our customisable solutions. Tell me more CloseBrandsHave we got your attention?Programmatic to fit youChoose between a managed or self-serve solution; both offer flexible levels of support, plus the ability to personalise platform features and contracts according to your requirements. With customisation, programmatic can be synched with other marketing channels, your way.Ease & simplicityOur elegant and intuitive UI minimises wasted time and resource, so that you can focus on the things that matter most: evaluating the performance of your campaigns, and increasing your competitive presence online.Extensive targeting toolkitThe best in behavioural, contextual, demographic, geo-locational and geo-contextual ad targeting capabilities ensure you reach the right audience, in the right place, at the right time, and at the right price point for you.The right messageWhether you’re prospecting or retargeting, we make it easy to build campaigns that get the right message to your target audience, across multiple channels. Deeper real-time insights increase your understanding of who your audience are and which ads they want to see.Full transparencyYou want the most cost-effective solution. Admedo operates with 100% transparency, giving advertisers uncensored insights into margins, spend and performance. With direct access to this feedback, you can plan and deliver activity more effectively.World-class supportEven with technology as powerful as this, you can’t forgo a team of dedicated experts to optimise, advise and provide support. Whether you need a quick setup to get things rolling, or an involved, long-term partnership, we make programmatic work for you. Request a demo CloseAgenciesHave we got your attention?Programmatic to fit youChoose between a managed or self-serve programmatic advertising solution; both offer flexible levels of support, plus the ability to personalise platform features and contracts according to your requirements. With customisation, programmatic can be fluidly synced with your other services.Your very own Trading DeskWe’ll help you build your own agency trading desk, so that you can independently grow margins and manage activity, your way. Our specialist support team will get you up-and-running with a toolkit that keeps your agency ahead of the curve.White label solutionGive clients full confidence in your services and products with a white label solution that mirrors the look and feel of your agency. Customise company name, logo, pixels, colours, domain name and reporting.Ease and simplicityAdmedo offer agencies the most elegant and intuitive UI on the market. Saving time and energy in the platform gives you more time to plan and evaluate the ROI that you get from programmatic.Margin controlAgencies get full control over their advertiser and campaign margins within our platform. In the click of a button, you can dictate individual limits and apply the right settings for each of your clients.World-class supportEven with technology as powerful as this, you can’t forgo a team of dedicated experts to optimise, advise and provide support. Whether you need a quick setup to get things rolling, or an involved, long-term partnership, we make programmatic work for you. Request a demo ClosePublishersHave we got your attention?Programmatic to fit youChoose between a managed or self-serve solution; both offer flexible levels of support, plus the ability to personalise platform features and contracts according to your requirements. With customisation, programmatic can be synchronised with other marketing channels, your way.Ease and simplicityOur elegant and intuitive UI minimises wasted time and resource. Instead, you can focus on doing the things that matter most: planning and evaluating the ROI that you get from programmatic, and building stronger relationships with your top advertisers.Audience extensionWith Audience Extension, viewer profiles can be built and strategically targeted against. Sell to existing advertisers, and extend the reach of your viewers and users on sites beyond your portfolio. Reduce the cost of ad purchases, and build frequency over time.White label solutionHow can you nurture relationships with your top advertisers? Our white label solutions mirror the look and feel of your brand, and provide a safe environment to manage ad transactions with full control. Customise company name, logo, colours, domain name, reporting and pixels.Full transparencyYou want the most cost-effective solution. Admedo operates with 100% transparency, giving publishers uncensored insight into margins, spend and performance. With direct access to this feedback, you can plan and deliver activity more effectively.World-class supportEven with technology as powerful as this, you can’t forgo a team of dedicated experts to optimise, advise and provide support. Whether you need a quick setup to get things rolling, or an involved, long-term partnership, we make programmatic work for you. Request a demoClientsDelivering programmatic insights for customers like these: About Us We’re all about building a better future for programmatic advertising.Admedo was independently founded in the UK, in 2013, by online advertising experts Nick Moutter and Laura Bowen.Nick and Laura witnessed first-hand an erosion of the honesty, efficiency and profitability that programmatic promised at its inception. They wanted to build a new solution – one that was self-sufficient, frictionless, and free from conflicted interest.Now a global company, with offices in the US and Europe, and a multinational team based at our HQ in London, we’re all working towards the same goal: a simple, honest, and inclusive future for programmatic advertising.True to our British roots, we believe in the quality of products, and the integrity of people – not just hype – so we invest continually in the capabilities of our tech and the talent that builds it.Management TeamWe’re led by an multinational team of industry experts, committed to transforming the digital advertising industry, and tireless in their passion to grow our business. Nick MoutterCEO & Co Founder Nick MoutterCEO & Co FounderAdtech entrepreneur, Nick Moutter is the CEO and Co-founder of Admedo. Nick started Admedo with a goal to provide a solution that would give advertisers more control and transparency into where their ad spend really goes. Through continous innovation and placing the customer at the heart of the business, Nick instills his vision and oversees the growth of the company.Prior to setting up Admedo, Nick had experience in digital marketing and advertising, growing businesses both client side and for in-house environments. Laura BowenCOO & CO-FOUNDER Laura BowenCOO & CO-FOUNDERRunning her own creative agency at the age of 21, to co-founding a fast-growing adtech startup in 2013 is no mean feat. Laura's entrepreneurial flair and strong work ethic sees her sit at the helm of operations. Fully immersed in every aspect of the company as well as the adtech space, Laura's motivation and passion for innovation helps shape and drive forward Admedo's strategy. Marco SantosCTO Marco SantosCTOAs CTO, Marco leads the product development of our industry-leading solutions and our engineering teams.A technology veteran of 20 years, Marco’s experience ranges from software development, architecture and leadership, to consultancy and tech evangelism. A significant part of that time has been focused on online advertising, including senior technology positions in Search Marketing, and both buy and sell-side of digital media. Glenn DaleHead of Product Glenn DaleHead of ProductWith 15+ years experience, Glenn has developed a broad and unique range of experiences across both software engineering and product disciplines spanning mobile, product creation, delivery at scale, B2B sales, communications and marketing.As Head of Product at Admedo, Glenn takes a hands on approach strategically leading the product roadmap and identifying technology benefits for the business and our customers. Carolina VidrascuFinance Director Carolina VidrascuFinance DirectorCarolina has responsibility for Admedo’s financial function, including financial and commercial planning and analysis.A CIMA-qualified accountant with experience across the financial discipline, Carolina has a passion for streamlining business processes and driving efficiency. Prior to joining Admedo, she held senior financial roles in both the marketing and publishing sectors, with brands such as more2. Guy AbbottHead of Enterprise Guy AbbottHead of EnterpriseGuy has over 20 years experience in the international broadcast and media sectors including time at ITV & CNN International amongst other startups too. His consultative approach is focused on developing custom digital solutions for Admedo's largest Enterprise clients from concept through to activation. Part of the senior management team, Guy's innovation and natural problem solving is a critical attribute needed for Admedo's continuing success. Despite everything, he does try to do it all with a smile on his face! Preston KetchumEVP of Admedo Americas Preston KetchumEVP of Admedo AmericasPreston Ketchum, EVP of Admedo Americas, moved from NYC to Denver as the next step in Admedo’s expansion throughout the US. He proceeds to further conversations with boutique agencies and brands seeking transparency and control from their programmatic platform. Having experienced both agency and direct side of programmatic, he is passionate about creating fast paced and customised client solutions.Board & AdvisorsWe’re supported by an experienced board of directors and advisors who share our passion for greater honesty and fewer barriers in programmatic advertising.NewsTermsPrivacyAccessibility .lazyload{display:none;}