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Skip to contentMain MenuIssuesMenu ToggleAnti-Competitive PoliciesA Broken MarketplaceNo Consumer FreedomAbout UsMenu ToggleOur VisionMembersHow We WorkContactNewsResourcesMenu ToggleGlobal EffortsTake Action Main MenuIssuesMenu ToggleAnti-Competitive PoliciesA Broken MarketplaceNo Consumer FreedomAbout UsMenu ToggleOur VisionMembersHow We WorkContactNewsResourcesMenu ToggleGlobal EffortsTake Action App developers deserve a level playing fieldThe Coalition for App Fairness is an independent nonprofit organization founded by industry-leading companies to advocate for freedom of choice and fair competition across the app ecosystem.Contact Usour vision Learn MoreWe believe that every app developer is entitled to fair treatment and that every consumer should have complete control over their own device. Our App Store Principles will ensure a level playing field for platforms like Apple and a consistent standard of conduct across the app ecosystem. Learn more about our principles here. Learn Morethe issues Carefully Crafted Anti-Competitive Policies Apple uses its control of the iOS operating system to favor itself by controlling the products and features that are available to consumers. The company requires equipment manufacturers to limit options, forces developers to sell through its App Store, and even steals ideas from competitors. Read More 30% “App Tax” on Creators & Consumers For most purchases made within the App Store, Apple takes 30% of the purchase price. No other transaction fee — in any industry — comes close. This app tax cuts deeply into consumer purchasing power and developer revenue. This app tax is especially unfair when it is imposed on apps that compete directly with those sold by Apple, driving up their prices and putting them at a distinct competitive disadvantage. Read More No Consumer Freedom If consumers want to use a modern mobile device, Apple levies a tax that no one can avoid. No competition, no options, no recourse. The Apple App Store policies are prisons that consumers are required to pay for and that developers cannot escape. Read MoreApple ChargeS0%Taxon most app purchases in its App StoreSource: Apple0%MOrethan the upper limit of 5% charged by other payment providers for purchasesSource: AVCall in all, apple makes$9000000000+in revenue annually directly from its app taxSource: CNBCabout the coalitionView All MembersOne company has near-total control over the mobile ecosystem and what apps consumers get to use. After nearly a decade with no oversight, regulation, or fair competition, it’s time for Apple to be held accountable. The Coalition for App Fairness aims to create a level playing field for app businesses and give people freedom of choice on their devices. Our members want every app developer to have an equal opportunity to innovate and engage in commerce, free from draconian policies, unfair taxes, or monopolistic control. In the past, individual companies have spoken out against the App Store policies through efforts like Spotify’s Time to Play Fair and Epic Games’ #FreeFortnite campaign. Today, these companies and many others are joining forces to speak as one.The Coalition represents all innovators — from startups to small developers to indie studios to first-time creators. Have your voice heard by joining the Coalition today.founding membersJoin UsnewsView All Apple’s latest proposal for dating-app providers deemed insufficient by Netherlands Authority for Consumers and Markets (ACM) Coalition for App Fairness Statement on Interim Report from Headquarters for Digital Market Competition of Japan on Mobile OS Oligopoly Coalition for App Fairness Statement on the Paris Commercial Court’s ruling on the app store case against Google news DOJ endorses antitrust legislation aimed at Big TechThe Hill news Apple’s $55 million fine over in-app payments for Dutch dating apps could start growing fasterThe Verge Apple receives 10th fine for disregarding the Netherlands Authority for Consumers and Markets (ACM) order, totaling €50 million in financial penalties View All.d{fill:none;stroke:#0cf0b0;stroke-linecap:round;stroke-linejoin:round;stroke-width:7px;}The global tide is turningApp store gatekeepers have carefully crafted their mobile device ecosystems to eliminate competition and maximize their own control and profits, to the detriment of developers and consumers. Now policymakers and regulators around the world are starting to see these anti-competitive practices for what they are and taking steps to open the app marketplace to competition.Learn More contact usTo become a member of the Coalition, share your story, receive regular updates, or for Europe inquiries, please fill out the contact form.For all media inquiries, please contact our team at [email protected]Contact UsCoalition for App FairnessWashington, D.C. USA | Brussels, BelgiumTwitterFacebookLinkedin© 2022 Coalition for App Fairness.Privacy PolicyCookie PolicyContactMenuPrivacy PolicyCookie PolicyContactScroll to Top