"I love Brand and Content Strategy | Margot Bloomstein | Appropriate, Inc."

2022-05-08 12:11:00

Skip to primary navigation Skip to main contentAppropriate, Inc.Brand and Content Strategy Consulting and Speaking | Appropriate, Inc.TrustworthyBooksSpeakingIdeasBrandSortContactMain ContentIf you don’t know what you need to communicate, how will you know if you succeed?I’m Margot Bloomstein, and I partner with companies in a range of industries to foster sustainable, brand-appropriate content that clarifies and manifests their communication goals through content models, editorial style guidelines, and governance.Consistency, clarity, and a plan to stick with it—no matter the author?Of course you can have all three!ConsultingBring me in to work with your team or agency to develop a message architecture and guide new editorial processes for better content.WorkshopsHire me to keynote your next offsite or lead your team in a workshop to rethink goals for communication and how they apply to content strategy.BrandSortFuel your approach with the technique, tips, and client-tested card deck to facilitate a brand attributes exercise with your clients or team.May the 4th, then Cinco de Mayo… our neighbor has set a VERY high bar for evolving lawn decor on May 6. https://t.co/sgN9tSAxPW May 6, 2022 6:29 pmWhen the dog catches the car and realizes 70% of the country was cheering for the car, distract by railing against… https://t.co/iqrXoPF5bT May 6, 2022 2:56 pmFollow me on TwitterMarch 2022Human Tech LiveVirtualApril 2022ISTC MeetsVirtual / UK©2022 Appropriate, Inc. All rights reserved.Many thanks to Josh Silverman, Rick Allen, and Jen Gfeller. Header image by Erik Westra.I stand on the shoulders of giants!