"I love Digital Advertising Platform | Basis Technologies (formerly Centro)"

2022-05-08 08:40:50

Centro is now Basis Technologies—learn more Connect TechnologyDemand-Side PlatformFeaturesCross-Device TargetingBrand Safety & Fraud PreventionPrivate MarketplacesDMP SolutionsChannelsProgrammaticConnected TVRetargetingVideoDisplayAudioMobileNativeDashboardsBusiness Intelligence and InsightsAll-Channel ActivationActivate Media on Every ChannelIntegrationsPartners Beyond ProgrammaticCommunication PortalIntelligent CollaborationDocument StorageCentralized Storage and AccessPrivacy & AdvertisingEffective and Compliant SolutionsWorkflow AutomationAccelerate Media and ProductivityAutomated BillingIncrease Speed and AccuracyArtificial IntelligenceAutomation Through AIDemand-Side PlatformTop-Ranked DSPFeaturesCross-Device TargetingBrand Safety & Fraud PreventionPrivate MarketplacesDMP SolutionsChannelsProgrammaticConnected TVRetargetingVideoDisplayAudioMobileNativeBasis AssistantAutomated Campaign NotesEnterprise APICustom Programmatic SolutionsServicesFeatured ContentJul 30 • BlogBasis Delivers 48% ROI for Brand MarketersFeatured ContentMedia Strategy & ActivationOmnichannel Strategies that Drive ResultsConsulting & OnboardingMedia Success with Unparalleled SupportResourcesFeatured ContentMar 24 • GuideMeeting the Moment with Advertising AutomationDownloadApr 26 • BlogConnected TV Advertising: Best Practices for Planning, Targeting, and MeasuringMar 17 • BlogMedia Complexity in the Marketing LandscapeApr 22 • BlogWhy Audio is Digital Advertising’s Fastest Growing CategoryFeatured ContentResource CenterA Hub for Thought Leadership, Education, and InsightsBlogWebinarPodcastGuidesCase StudiesInfographicsLearning & EventsAdvanced Knowledge and ProgrammingBasis PrepResources for Future Leaders in Digital MediaCompanyFeatured ContentApr 20 • BlogRoundtable: How Small Actions Add Up to a Big Impact at BasisFeatured ContentAboutAutomation to Support the Digital Media LandscapeNewsSee How We’re Transforming an IndustryCareersImpact is Possible—Grow with UsCultureWe are Disruptors, Challengers, Thought LeadersCommunity GroupsGiving BackConnect With UsSign In Centro is now Basis TechnologiesA New Era in AdvertisingLearn about Basis Technologies’ vision of automation and intelligence for the marketing industry.Learn MoreResource CenterEducational insights, industry-focused content, and events to help you raise your game.View NowReport: Complexity, Job Satisfaction, & AutomationMarketing Teams Strained by ComplexityLess than 25% of advertising professionals completely satisfied with any one aspect of their job, and 9 hours wasted weekly with lack of automation.Download NowTransform the way you workMarketers need more than a DSP to power their advertising.Increased operational complexity and endless logins have nothing on Basis. Integrate programmatic, search, social, and site direct media management via one easy-to-use interface. Save time and increase efficiencies with Basis. Forrester Total Economic Impact™ Industry Analysis​0Increase in Productivity0Reduction in Time for Media Operations0Return on Investment0Reduction in Manual StepsWhy BasisBuild it once and press the launch button. Use automation to increase cost savings and streamline workflows for your digital business. Vimeo LinkMarketing is easier with BasisUnifyIntegrate all advertising into one place.Bring together search, social, programmatic, CTV, and site direct via Basis’ straightforward API.Save TimeSave time with workflow automation.Improve workforce productivity by 30%—reduce time,steps, and errors across the entire campaign process.CollaborateIncrease collaboration and communication.Connect teams, vendors, and documents with one centralized and trackable messaging system.ConsolidateOperate smarter with consolidated data.Access streamlined reporting, media performance,and workload metrics in one easy-to-read view.Build a TeamBuild your team, on your time.Lean on Basis’ award-winning team of experts to manage as much or as little of your advertising, as needed.All Systems for Any Advertising, in One PlaceView All ChannelsResults ObsessedAgencies and brands are experiencing increased advertising performance, cost savings, and improved profit margins with Basis. Download the latest Forrester Study to learn more.Download NowBasis Technologies CultureFuel your passion here! We are looking for amazing people diverse in thought, perspective, and culture to join our team.Learn MoreJoin our team todayCheck out our open roles and see why we’re consistently ranked a top place to work.Visit CareersWhat our Customers are Saying1“Basis enables us to bring our media buying in-house.”— Media Industry CEO“Superior in every way.”— Manager, Paid Media“You’re wasting time and money if you do not have Basis.”— Sr. Media Buyer2“Basis was a game changer for our Business.”— Director of Interactive Services“Automating our business through Basis gives us an edge in the market.”— Agency PartnerLatest Content May 6 2022 Blog Programmatic 101: The Art and The Science of Cross-Device Targeting Learn how cross-device targeting empowers marketers to reach consumers across their technologies, what …Read More May 5 2022 Blog Scout: TikTok, Roe v. Wade, The Return of Traditional Advertising, and More in This Week’s Digest of Top Digital Marketing Content Contextual advertising, TikTok, and a return to traditional advertising feature in this week’s digest of …Read More May 4 2022 Blog Five Cannabis Consumer Personas to Know As cannabis becomes more mainstream, more kinds of people are taking part. Learn about these five …Read More Automation is PowerTransform your business today. Connect With Us TechnologyDemand-Side PlatformFeaturesCross-Device TargetingBrand Safety & Fraud PreventionPrivate Marketplaces (PMP)DMP SolutionsChannelsProgrammaticConnected TVRetargetingVideoDisplayAudioMobileNativeDashboardsAll-Channel ActivationIntegrationsCommunication PortalDocument StoragePrivacy & AdvertisingWorkflow AutomationAutomated BillingArtificial IntelligenceBasis AssistantEnterprise APIServicesMedia Strategy & ActivationConsulting & OnboardingResourcesResource CenterBlogWebinarPodcastGuidesCase StudiesInfographicsLearning & EventsBasis PrepCompanyAboutNewsCareersAccessibility StatementCultureCommunity GroupsGiving Back 11 E Madison St, 6th Floor, Chicago, IL 60602 © 2022 Basis® Technologies Privacy Policy