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2022-06-23 12:31:40

/ If a baseball and a bat cost $1.10 together, and the bat costs $1.00 more than the ball, how much does the ball cost? Solution 5 cents. System 1 thinking often leads to mistakes in this type of problem. Next question A father and son are in a horrible car crash that kills the dad. The son is rushed to the hospital; just as he’s about to go under the knife, the surgeon says, “I can’t operate—that boy is my son!” How is that possible? Solution The surgeon is the boy’s mother. This puzzle illustrates the persistence of gender discrimination. Next question In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake? Solution 47 days. To answer correctly, you need to ignore your system 1 and use your system 2. Next question Alan is smart, hard-working, impulsive, stubborn and jealous. Ben is jealous, stubborn, impulsive, hard-working and smart. Who should you hire? Solution They are the same, but a priming effect often make people prefer the first candidate. Next question About usOur storyOur TeamOur global networkOpportunities at BVA Nudge ConsultingWhat we doOur Coaching & Training ProgrammeChallenges we solveOur methods and expertiseOur clientsCasesThought LeadershipOur BookB.E. GOOD! PodcastOur BlogArticles for DownloadContactContactJoin our mailing list​ BVA Nudge Consulting is a global consultancy that applies Behavioral Science and Sectorial Expertise to drive successful behavior change, build enduring capabilities and deliver measurable results. Our new book “Applying & Instilling Behavioral Science” is now available for free downloadDOWNLOAD NOWWHAT WE DOBVA Nudge Consulting helps organizations to realise successful behavior change by:Diagnosing challenges and identifying “nudge” opportunitiesGenerating cost-effective interventionsTesting and refining ideas (and supporting their implementation)Building clients’ behavioral science capabilitiesOUR MISSIONSWe’ve now completed over 300 engaments to help organisations successfully apply behavioral science to both marketing and management challenges.Recent BVA Nudge Consulting initiatives have…Enhanced call center efficiency by 11%Increased diversity in hiring (+40%)Improved website conversion rate from 2% to 24%Increased collaboration across teams by 80%Increased credit card applications by 54%Across sectors, countries and business challenges, we’ve shown that behavioral science can change customer, employee and organizational behavior at modest cost to deliver results and positive ROI.Notably, we search for “win-win-win” opportunities, in which behavior changes benefit organizations, their customers or employees and society.Case StudiesNapisan: Fostering Hygenic Behaviors at SchoolRATP: Improving cleanliness in the Parisian metro and RER train stationsSoutheastern Rail: Nudging to reduce passenger-caused delaysUnited Nations Women: Nudging a Global Movement for Gender Equality The team was wonderful to work with. They felt like a true extension of our team. The information and output was easy to understand. Behavioral Science continues to be a huge piece of our strategy largely due to BVA laying the groundwork and teaching us invaluable BeSci principles.- Consumer Insights ManagerWorking with BVA has been delightful, Suzanne and Jenic spent the time to truly understand our brand and our business needs. Additionally, they were able to bring our vision to life in a very effective way that we think will live on and be applicable to not just the call center, but in all that we do. I would highly recommend and consider working with BVA Nudge Consulting again in the future should the need arise!- Boston ScientificYour notes have been very helpful in this period and have allowed us to feed our communication at a strategic level, regarding a lot of very concrete topics... This crisis has had the merit to accelerate our ambition to put the nudge approach and behavioral science at the heart of our daily communication. I believe that we all come out of this crisis being even more convinced of its benefits.- Premier Ministre, Service d’information du Governement République de FranceEverything you shared was absolutely clear and a massive help, thank you so much. Really appreciate the time and effort that you’ve put into this project from start to finish. It’s been a great experience and a true pleasure working with you on this and I certainly don’t imagine this will be the last time.- HSBCI had the opportunity to experience the B.E. Wiser platform and I was very impressed with the high quality it provides, in terms of content as well as because of its innovative approach. B.E. Wiser is not just a training course, it is a real collective adventure within reach of everyone for a concrete implementation of behavioral sciences in your daily work. After this coaching, your job will never be the same again!Pierre Riviere, L'Oreal ParisPreviousNextOUR THOUGHT LEADERSHIPOur Books Our Blog Our Podcast AboutWhat we doCasesKnowledgeBlogContact PrivacyTerms and conditions