"I love Cassandra - Predict what to spend on each channel to maximize your ROI"

2022-05-07 12:26:19

/*! elementor - v3.5.6 - 28-02-2022 */.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}HomeGet StartedFree ResourcesMenuHomeGet StartedFree ResourcesBook a Free DemoImplementa Cassandra/*! elementor - v3.5.6 - 28-02-2022 */.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}Improve Marketing ROI /*! elementor - v3.5.6 - 28-02-2022 */.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}Cassandra uses AI & Marketing Mix Modeling to predict what to spend on each channel to maximize your ROI.Book a Free DemoThe Marketing Investment Distribution Problem/*! elementor - v3.5.6 - 28-02-2022 */.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);-ms-flex-negative:0;flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:-webkit-box;display:-ms-flexbox;display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{-webkit-box-align:center;-ms-flex-align:center;align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:"";border-bottom:0;-webkit-box-flex:1;-ms-flex-positive:1;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0;-ms-flex-negative:100;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0;-ms-flex-negative:100;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}Spending money is much more difficult than making moneyJack MaFounder @ AlibabaHow you distribute marketing investments in your strategy positively or negatively influences your economic growth.Discover a scientific method to do it. A New Method to Allocate Marketing Investments Cassandra uses machine learning & marketing mix modeling techniques to guide you in your budget allocation decisions by predicting ROI of different scenarios.  It analyzes historical data and its correlation with dozens of variables to define the optimal budget allocation in order to maximize ROI. Cassandra learns from Raw Data such as:CMSOrder historyAdvertisingSpend, impressions and clicks by Campaign TypeEmail MarketingEmail list, contacts and customersCompetitorsTraffic and products pricesGoogle TrendsIndustry keywords trendsCovid DataDaily cases and movement dataOther VariablesCurrency change, oil price change etc… Manipulates, transforms and …The Marketing Mix Algorithms behind CassandraCassandra is always improving as it sees new dataWe leverage a mix of algorithms to give the most accurate predictions and budget allocations including:Neural NetworkFacebook RobynCustom Statistical AlgorithmsCassandra helps you answer these questionsNot sure what is the right investment for a channel?Every advertising channel has a saturation point that, if exceeded, lowers your investment’s ROI.Cassandra shows you exactly this point and allows you to avoid it, suggesting the optimal spending volume for each channel.What impact do investments in TV, Radio and Influencers have on your strategy?Cassandra can measure the impact of channels that are not directly measurable by showing you the ROI of each one of them such as:/*! elementor - v3.5.6 - 28-02-2022 */@media (min-width:768px){.elementor-widget-icon-box.elementor-position-left .elementor-icon-box-wrapper,.elementor-widget-icon-box.elementor-position-right .elementor-icon-box-wrapper{display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-widget-icon-box.elementor-position-left .elementor-icon-box-icon,.elementor-widget-icon-box.elementor-position-right 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.elementor-icon-list-item:after{left:0}.elementor-widget:not(.elementor-mobile-align-left) .elementor-icon-list-item:after{right:0}}New product launches​PR CampaignsInfluencerSEO activitiesOffline MarketingData OwnershipA scientific decision is only made when supported by data.Getting clean data, in a cookie-less world is getting harder and harder. With Cassandra get control of all your data and obtain a report on your business updated daily with KPIs such as:ProfitROICohort analysisLast Click AttributionBudget distribution suggestionsFunnel opportunitiesHow difficult is it to implement this solution within my team? Cassandra was designed for marketing teams managing over 10k$/month in advertising investments.You don’t need to be a techie to implement it.Onboarding, setup, optimization will be done by the Cassandra team.Cassandra has helped our marketers to achieve results such asMens' wallets eCommerce29% increase in Profit in Q4 over Q3GlimmedFrom 1,000 € to 15,000 € monthly profit in 3 monthsBialetti perù56% increase in Revenue 78% increase in ProfitAbout usThe only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model.Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not).Michael TaylorFounder @ VexpowerAbout usThe only way to eliminate human bias in attribution marketing is by removing our possibility to corrupt the model.Cassandra enables you to have a second brain immune to internal politics that tells you honestly what's working (or what's not).Michael TaylorFounder @ VexpowerFind out how Cassandra can help youClick below to book a call with one of Cassandra's founders to learn more about how it works and get the most out of your dataBook a Free DemoHybrida Marketing SrlVia Costanza Baudana Vaccolini, 14 - 00153 Rome, ItalyP.IVA/C.F 153666110002022© Cassandra, All rights reserved.Privacy PolicyEnglishItaliano