"I love Collaborative Effort. Meaningful Change."

2022-05-11 05:10:22

Coalition For Innovative Media MeasurementAbout UsOrganizationMission & GoalsNewsPress CoverageMedia InquiriesInitiativesCross-Platform MeasurementAttribution and ROIAdvertising Metadata Standardization Initiative (AMSI) and TAXI CompleteAdvanced TV & DataEvents & Multi-MediaRFIs / RFPsCIMM LexiconMembersBenefits of MembershipJoin CIMMContact UsNews Sign-UpCoalition for Innovative Media MeasurementThe Coalition for Innovative Media Measurement (CIMM) was founded in 2009 by leading television content providers, media agencies and advertisers to promote innovation in audience measurement for television and cross-platform media. In 2018, CIMM became an affiliate of the non-profit Advertising Research Foundation (ARF) and has now expanded our membership to all types of companies in the TV/premium video ecosystem, including pay TV operators, research and technology vendors and consultants.CIMM members explore, identify, and collaborate in the development of new methodologies and approaches to audience measurement through proof-of-concept pilot studies with independent measurement companies, as well as through Whitepapers and documents outlining Best Practices. Our goal is to bring greater transparency and confidence to new forms of cross-platform measurement of TV/premium video. Our primary areas of focus are:What are the opportunities and challenges of using return path data from set-top boxes and smart TV’s to measure viewing of television?What solutions can be developed to measure use of TV/premium video across all the many platforms and devices now available?Download our BEST PRACTICES IN COMBINING SMART TV (ACR) AND SET TOP BOX DATA WHITEPAPERTelevision Data Interoperability & Household ID Resolution Design InitiativeDOWNLOAD OUR TV ATTRIBUTION WHITEPAPER (2020)Download our TV Attribution Provider Guide (2019)Our Coalition Print FriendlyCollaborative Effort.Meaningful Change.LexiconNewsActive RFPsJoin Now“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”Colleen Fahey RushEVP, Chief Research Officer, ViacomCBS“At a time where cross-platform video measurement is continuing to advance and a variety of methodologies and technologies for doing so are competing in the marketplace, the need for CIMM as an industry body representing the needs of all segments is greater than ever to help ensure development of solutions that work for the ad ecosystem as a whole.”Julie DeTraglia, EVP, Head of Research, Insights and AnalyticsHulu & Disney“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”Kate Sirkin, EVPGlobal Data Partnerships, Publicis EpsilonFeatured DownloadsCIMM 2022 Converged TV Measurement and Data Summit AGENDACIMM 2022 Summit Welcome and Industry Progress Report Jon WattsCIMM 2022 Summit Guide to Converged TV Measurement Providers Jon WattsCIMM 2022 Summit CIMM Study of Identity Resolution and Its Impact on Matched DatasetsSummary CIMM 2022 Converged TV Measurement and Data SummitNew Solutions Addressing Longstanding Concerns Over Existing Measurement Leading Converged TV Advancements 2022 CIMM Converged TV Measurement Data SummitCIMM Launches Television Identity Resolution Matching Study Feb 2022CIMM Webinar Demystifying Converged TV Measurement The Four Building Blocks 12.1.21Jon Watts Named Managing Director of CIMMCIMM and the ARF Release Lexicon 4.0 November 2021ARF CIMM Lexicon 4.0 November 2021CIMM Roadmap for Cross Platform Measurement Sept 2014CIMM IDR Workshop Welcome 4.7.21Identity Resolution and Collaborative Data Sharing Bruce Biegel Winterberry GroupCIMM 2021 Cross Platform Video Measurement and Data Summit SummaryCIMM 2021 Cross Platform Video Measurement and Data Summit AGENDA 2 3 4 2021 FINALCIMM 2021 Summit WelcomeBeyond Originals Drivers of Audience in Streaming VideoBest Practices in Combining Smart TV and Set Top Box Data CIMM 2021 SummitVID Privacy Sketches Tutorial Making Progress Deduplicating ReachCIMM Best Practices in Combining Smart TV ACR and Set Top Box Data January 2021CIMM Getting Attribution Right Presentation September 2020CIMM 2020 Summit TV Attribution Best PracticesCIMM 2.6.20 Summit Summary.FinalCIMM Cross Platform Measurement Manifesto.2020Project OAR Brief Overview for CIMM Helen KatzCIMM 2020 Cross Platform Media Measurement and Data Summit AGENDA 2 6 2020CIMM 2.6.20 Summit Welcome ClarkeCIMM TV Attribution Best Practices Study January 2020CIMM Announces Development of A Guide to Converged TV Measurement Providers In The USNews & Press CoverageCIMM, ANA and 4A’s Launch Joint Study To Explore Industry Transition To A Multi-Currency TV MarketCIMM and egta Launch International Knowledge Exchange on Audience MeasurementCIMM Announces Development of A Guide to Converged TV Measurement Providers In The USArchivesArchivesSelect Month May 2022 December 2021 November 2021 June 2021 April 2021 March 2021 February 2021 January 2021 September 2020 June 2020 May 2020 April 2020 October 2019 February 2019 October 2018 July 2018 June 2018 May 2018 April 2018 March 2018 February 2018 January 2018 February 2017 September 2016 August 2016 June 2016 April 2016 September 2015 June 2015 April 2015 February 2015 October 2014 September 2014 August 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 September 2013 August 2013 June 2013 April 2013 October 2012 September 2012 July 2012 June 2012 March 2012 February 2012 December 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 February 2011 January 2011 October 2010 August 2010 July 2010 May 2010 April 2010 January 2010 December 2009 November 2009 October 2009 September 2009 © 2021 Coalition for Innovative Media Measurement | Follow Us on Twitter | Watch Us on YouTube | Contact Us |Privacy PolicyBack to Top