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ExpertiseMedia AnalyticsInfluencer MappingSocial Media AnalyticsReputation AnalyticsMedia MonitoringTechnologySolutionsPR & CommsMarketingIR & RiskCEO & ExecutivesInsightsResourcesAboutWho We AreNewsroomAwardsCareersContact UsMedia TrackersCEO Tracker​PR Influencer IndexPR Measurement Twitter Influencer IndexPharma Reputation TrackerClient LoginSelect Page Do you look close enough? The micro view of your reputation Advanced media analytics and consultancy that gives your reputation the strategic edge Look closer Are you ready for the age of reputation? Corporate communication challenges in the reputation age require strategic media intelligence. That’s what we do. PR & COMMSFor professionals who need to really understand the attitudes and views of their audience. MARKETINGUnlock the potential of your brand through the power of analytics. IR & RISKA new business intelligence framework to manage reputation and shareholder value. CEO & EXECUTIVESC-level ready insight on communications campaigns outcomes related to key business objectives. Not all our intelligence is artificial. AI-enabled human insight sets us apart. Our expertise Featured insights Immunotherapy in the media [Infographic]Immuno-oncology has continued to be a priority for Big Pharma even during the heights of the Covid pandemic. Commetric’s infographic looks at the media debate around this rapidly developing field, taking into account key topics, companies, spokespeople, journalists and media outlets. Ferrero’s Kinder-Salmonella Crisis: Media Analysis ReportAt the beginning of April 2022, Ferrero, one of the biggest chocolate and candy companies in the world, recalled Kinder Surprise products in the United Kingdom over a link to cases of salmonella, mostly in young children. A few days later, the company extended the recall as more cases were recorded in Europe, including Ireland, France, Germany, Sweden and the Netherlands. In addition, Ferrero voluntarily recalled some of its Kinder chocolates from the American shelves.To analyse the media conversation around the salmonella outbreak and to evaluate Ferrero’s crisis communications approach, we compiled a report taking into account metrics such as key topics and messages, sentiment and most influential commentators. Greenwashing: How Can PR and Comms Clean Up Their ESG Messaging?The global sustainability movement has grown in power and force in recent years, but alongside that rapid ascent has come an equally booming side effect – corporate greenwashing.Our analysis found that the use of the term “greenwashing” has been steadily growing across media outlets, presenting serious reputational challenges, with companies from the energy and financial services sectors being most commonly referenced. Read more Read more Read more Human insight The 10/90 rule for media analytics For every dollar invested in media analytics tools, nine times as much should be invested in human interpretation and analysis. We create collaborative intelligence by combining technology and expert human insight to enable our clients realise the full potential of their media research investments. Learn more Genuine technology We use ‘AI’ not only in presentations Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning. Learn More Genuine technology We use ‘AI’ not only in presentations Companies increasingly invoke AI in their marketing regardless of their true expertise in the area. We have invested more than 250 man years of expertise to create a unique technology platform, a hybrid between rule-based NLP and machine learning. Learn More We deliver meaning to some of the world’s biggest names Need to know more about analytics? Get our latest insights and valuable content delivered every couple of weeks directly to your inbox. Subscribe to our newsletter By submitting this form, you are confirming you have read and agree to our Privacy Policy. Company Who We AreNewsroomAwardsCareers Expertise Media AnalyticsInfluencer MappingSocial Media AnalyticsReputation AnalyticsMedia MonitoringTechnology Solutions PR & CommsMarketingIR & RiskCEO & Executives Contact us E-mail:[email protected]:+44 (0) 845 287 3003 FollowFollowFollowFollowFollow COPYRIGHT © 2022 COMMETRIC RSS | Privacy Policy | GDPR Policy We use cookies to analyse our traffic, to provide social media features integrated with our site, and provide a better experience. 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