"I love Footprints for Retail - Predict & influence what your shoppers want"

2022-06-14 15:14:18

OverviewProven SuccessKnowledge CenterContact Start your free trial month Get started Try it now Skip to content OverviewProven SuccessKnowledge CenterContact Predict & influence what your shoppers want The advanced AI marketing platform for behavioral profiling of physical shoppers, anticipating their next move and improving their customer experience.We enable your retail properties to boost their performance and create a unique, recurring revenue stream by monetizing their data assets. See our success stories Increased Marketing Efficiency for: NEPI Rockcastle 8X more engagement with digital marketing campaigns Increased Sales Efficiency for: McDonald's 45% more footfall traffic for McDonald’s We enable leading retailers to capitalise on the rise of the AI “Tell me where you are and I’ll tell you what you want” Physical shopping behavior data, transformed into Indoor Location Intelligence, is the most valuable business asset you can use to reimagine your economic model in relation to brands.Footprints of shoppers inside your retail property tell us what their current & future needs and expectations are. Check out our solutions Your retail property without Footprints? Now you have no insight into what your shoppers really want and expect. Your retail property with Footprints? You gather Indoor Location Intelligence and you know what your shoppers want and when they want it. What results to expect? More shoppers, more visits, more sales with less costs. 1/3 How you will benefit from Indoor Location Intelligence Your Retail Property Create a unique and recurring revenue stream Boost your marketing performance and increase the purchasing power of your marketing dollar 5x - 8x more clicks for your campaigns 45% decrease on your marketing operational costs Our Solutions Your Tenants Up to 75% increase on shopper basket value with just-before-visit ads Up to 50% growth on frequency of visits inside your shop Reach precisely those shoppers visiting the retail property where you are and most interested in your offer Our Solutions Your Shoppers Receive personalized and relevant ads Have a better experience while shopping Our Solutions Shopper profiling between walls. How it works? We mine indoor shopping behavior data in a frictionless manner. We use your existing WiFi & BLE beacons infrastructure. Shoppers’s mobile phones only need to have their WiFi or Bluetooth ON. Complementary, not necessarily, any app can embed our Indoor Positioning technology. How it works Our unique AI for offline to online data fusion Footprints is capable to enrich user profiles with predictions around their indoor shopping behavior for a 30-day forecast Shopping behavioral data acquisition Footprints collects behavioral data from offline and online retail environments through ambient connectivity, mobile sensors and advanced web technologies. Infrastructure agnostic We take advantage of your current infrastructure: - no drilling into the walls - no new devices or softwares needed - no down times 1/3 Our advanced technologies & tech partners Next-gen marketing Indoor Location Intelligence is the fuel for next-gen marketing and our disruptive and predictive AI makes the most of it Indoor positioning & monitoring Shopping behavioral profiling Marketing automation Marketing Automation. AI driven, forged by experience, specific to your physical retail. Our Predictive Models can instantly decrease your marketing spend and help your marketing team do less, yet more effective work. Check our pricing Increase Brand Awareness Drive In-Store Traffic Increase Cross-Shopping Increase Visit Duration Increase Frequency of Visits Increase Shopper Engagement Generate Marketing Leads Generate Sales Leads Drive Loyalty Measure Visitor Satisfaction Increase Event Attendance Start your free 30-day trial! Get your retail property to capitalize on the rise of the AI. Start your free trial month Get started Try it now X Looking for AI in your physical retail?We've got you covered START YOUR FREE TRIAL Get your retail property to capitalize on the rise of the AIStart your free trial month WiFi Opt-outPrivacy StatementCookie PolicyCookie SettingsGDPR ComplianceFor Developers Enjoy your visit on our website and help us in our marketing efforts. We use cookies to ensure you get the best experience on our website. We have created special options to customize your preferences and we want you to know that you can always choose to delete or manage them. By choosing “CONTINUE MY VISIT” option, you agree to store 3rd party cookies placed to improve your site experience, traffic analysis, and help us with our marketing efforts. Read the Cookies Policy Read the Cookies Policy Strictly Necessary Statistics Marketing Open Settings Continue my visit Cookie Settings Cookie Policy Cookie policy This Cookie Policy applies to any websites, apps and digital platforms operated by Footprints for Retail SRL hereinafter “we”, and “our”). Any personal data collected by us via cookies is processed by in accordance with this Cookie Policy and with our Privacy Notice, which is available here. We only use Cookies in compliance with the legal provisions in force and with outmost care for your privacy. For any questions about this Cookie Policy or on how we use cookies, please contact us at: Address: 114-116, first floor, Știrbei Vodă Street, Bucharest, Romania E-mail: [email protected] What is a Cookie? A Cookie is a small text file made up of letters and numbers that will be stored on the user’s computer, mobile terminal or other device from which the user accesses a web page. The Cookie is installed by a request made by a web server to a browser (e.g. Internet Explorer, Google Chrome) and it is completely “passive” (i.e. it does not contain software, viruses or spyware and it cannot access information from the user’s hard drives). Cookies are a central point of efficient Internet operation, helping generate a friendly browsing experience that is adapted to the preferences and interests of every user. If Cookies are deactivated, this may render certain website functionalities impossible to use. Do Cookies contain personal data? Generally, cookies may collect data concerning the device you are using (e.g. MAC address, operating system), data concerning your browsing activity on the website, interests or other information that you have provided. According to recital 30 of the GDPR, data collected by cookies must be considered as personal data. The data that are collected by Cookies are encrypted in a way that renders impossible the access of unauthorized persons to them. What are Cookies used for? Our website (footprintsforretail.com) uses Cookies in order to improve the navigation experience. To this end, Cookies render possible the user’s terminal recognition and user preference storage and facilitate the presentation of content in a relevant manner, which is adapted to user preferences. Please note that, if the Cookies that are strictly necessary for website operation are blocked, this may render the website impossible to use. You can delete the Cookies by accessing the corresponding settings in your web browser. In this case, your data will no longer be processed until your next access of our websites. What Cookies do we use? We use several types of Cookies, which may be classified in session Cookies or persistent Cookies, depending on their term of storage. Session Cookies are temporary files that remain in the user’s device until the session ends or the web browser is closed, when they are permanently deleted. Persistent Cookies remain on the user’s terminal for a term that is defined by Cookie parameters or until they are deleted manually from the web browser. A visit on our websites www.footprintsforretail.com can place the following types of cookies on your terminal: Strictly necessary Cookies These Cookies are necessary for our website to operate under optimal conditions, by supporting basic functions, such as webpage browsing or accessing secured areas of the website. Without these Cookies, our website could not function properly. You will not be able to restrict the use of these cookies. Performance Cookies These cookies are necessary for us to understand how visitors interact with our website by collecting and reporting information anonymously for the purpose of preparing certain aggregate statistics that help us understand how a user benefits from the services we offer through our web pages, allowing us to improve website structure. Concretely, Cookies are used for measurement, improvement and analytics features (e.g. confirmation of a certain level of traffic on a website, analysis of the type of content that is viewed, analysis of the manner in which a user reaches a website). Based on these Cookies, exclusively anonymous reports are generated concerning the use of our web page. Preference Cookies These Cookies activate useful functions of the website, such as the storing your preference concerning website display language, so that you do not need to set the language each time you access our website. These cookies may also remember your font, text size and other settings which you could customize, in order to offer a better experience when interacting with our website. Advertising & Tracking Cookies These cookies may be placed on your device directly by ourselves, or by our third-party service providers on our behalf. These cookies may remember that you visited our websites, your browsing activity on our website and the interests you expressed. We use such cookies to deliver content which is much more relevant to you and your interest. Furthermore, such cookies are used to deliver targeted advertising, to limit the number of times you see an advertisement and to measure the effectiveness of the advertising campaigns on our website and third-party websites. You can read more about the terms of use and cookie policy of the third-party companies implicated on their websites: Google Analytics Terms of Use > https://www.google.com/analytics/terms/us.html Facebook Cookie Policy > https://www.facebook.com/policy/cookies/ LinkedIn Cookie Policy > https://www.linkedin.com/legal/cookie-policy Third-party Cookies Some of our contractual partners may place their own cookies on our websites, apps and digital platforms, with our approval. These Cookies do not belong to us and we have no control over them or the Personal Data collected. Cookie management and deletion You can restrict, block and remove cookies via your web browser settings. Generally, the web browser used to access web pages implicitly allows Cookie saving on the terminal. These settings can be changed in such a way that the automated management of cookies is blocked by the web browser or the user is informed each time Cookies are sent to their terminal. Detailed information on the possibilities and manners of managing Cookies can be found in the settings area of the app (web browser) and they vary depending on the type of browser that is used. Please note that any limitation of Cookie use may affect certain web page functionalities. Furthermore, deactivating advertising/targeting Cookies would not prevent you from further receiving advertisements. However, such advertisements may not be relevant for your particular interests. For more information on Cookies and how you can activate/deactivate them, you can access the following websites (available only in English) https://www.aboutcookies.org/ and http://www.youronlinechoices.com/ or you can check out the Help section from your web browser. Please note that the list of cookies provided on these websites will include all cookies placed on your terminal, not only those found on our website. Strictly Necessary Strictly necessary Cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies. COOKIE NAME PURPOSE Retention Policy Owner THIRD PARTY POLICY cookie-disclaimer Are used to determine whether or not the information box on the use and consent of cookies is displayed. Permanent footprintsforretail cookie-choices Are used to determine you preferences regarding type of cookies you opt for this website Permanent footprintsforretail wordpress_logged_in_[hash] This cookie indicates when you're logged in, and who you are, for most interface use. Permanent Wordfence https://www.wordfence.com/help/general-data-protection-regulation/ cerber_groove Are security cookies used in various scouts. It does not store any personal information Permanent Wordpress https://wordpress.org/support/topic/cerber_groove-cookie-purpose/ Statistic Statistic Cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously. COOKIE NAME PURPOSE Retention Policy Owner THIRD PARTY POLICY Google Analytics: ga, _gid, _utma, _utmx, _utmxx, _utmz, __gads, _gat_gtag_UA[id], SID These cookies collect information about how visitors interact with this site and to detect possible navigation issues. Google Analytics stores information about the pages visited, the duration of the site's navigation, the way the site was visited, and the sections accessed within the pages. No personal information is stored, so this information cannot be used to identify the user. The site uses Google Analytics to be able to track whether the site meets user requirements and prioritize the improvement of the processes being carried out. Google provides more information about cookies on the Privacy Policy and Cookie Policy page. Google also provides an "add-on" that gives you the ability to quit Google Analytics regardless of the pages you visit. Session Google https://policies.google.com/privacy?hl=en Facebook Tracking pixel, xs, datr It collects information about the interaction of the users that arrive on this website through Facebook links (page views, fill in Facebook login form, page actions like clicks on buttons). Session Facebook https://www.facebook.com/policies/cookies/ Advertising and Tracking Cookies Advertising and Tracking Cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. COOKIE NAME PURPOSE Retention Policy Owner THIRD PARTY POLICY BizoID, lang, lidc, bcookie, _ga, AMCVS_14215E3D5995C57C0A495C55%40AdobeOrg, liap, _lipt, UserMatchHistory, ELOQUA, sdsc LinkedIn insights and ads tags, used to store language preferences, potentially to serve up content in the stored language, enable LinkedIn sign-in functionality, track user behavior, gather LinkedIn advertising analytics. 6 months LinkedIn https://www.linkedin.com/legal/cookie-policy Facebook: c_user, datr, fr, pl, sb, spin, xs Facebook uses these cookies to collect user information and to manage the user's login data to its network. This data can be used by Facebook to customize the advertising offered to the user. Session Facebook https://www.facebook.com/policies/cookies/ GPS Used by Google for Google Maps preferences Session Google https://policies.google.com/privacy VISITOR_INFO1_LIVE, PREF, YSC Used by YouTube (Google) for storing user preferences and other unspecified purposes Session Google https://policies.google.com/privacy Cookie policy This Cookie Policy applies to any websites, apps and digital platforms operated by Footprints for Retail SRL hereinafter “we”, and “our”). Any personal data collected by us via cookies is processed by in accordance with this Cookie Policy and with our Privacy Notice, which is available here. We only use Cookies in compliance with the legal provisions in force and with outmost care for your privacy. For any questions about this Cookie Policy or on how we use cookies, please contact us at: Address: 114-116, first floor, Știrbei Vodă Street, Bucharest, Romania E-mail: [email protected] What is a Cookie? A Cookie is a small text file made up of letters and numbers that will be stored on the user’s computer, mobile terminal or other device from which the user accesses a web page. The Cookie is installed by a request made by a web server to a browser (e.g. Internet Explorer, Google Chrome) and it is completely “passive” (i.e. it does not contain software, viruses or spyware and it cannot access information from the user’s hard drives). Cookies are a central point of efficient Internet operation, helping generate a friendly browsing experience that is adapted to the preferences and interests of every user. If Cookies are deactivated, this may render certain website functionalities impossible to use. Do Cookies contain personal data? Generally, cookies may collect data concerning the device you are using (e.g. MAC address, operating system), data concerning your browsing activity on the website, interests or other information that you have provided. According to recital 30 of the GDPR, data collected by cookies must be considered as personal data. The data that are collected by Cookies are encrypted in a way that renders impossible the access of unauthorized persons to them. What are Cookies used for? Our website (footprintsforretail.com) uses Cookies in order to improve the navigation experience. To this end, Cookies render possible the user’s terminal recognition and user preference storage and facilitate the presentation of content in a relevant manner, which is adapted to user preferences. Please note that, if the Cookies that are strictly necessary for website operation are blocked, this may render the website impossible to use. You can delete the Cookies by accessing the corresponding settings in your web browser. In this case, your data will no longer be processed until your next access of our websites. What Cookies do we use? We use several types of Cookies, which may be classified in session Cookies or persistent Cookies, depending on their term of storage. Session Cookies are temporary files that remain in the user’s device until the session ends or the web browser is closed, when they are permanently deleted. Persistent Cookies remain on the user’s terminal for a term that is defined by Cookie parameters or until they are deleted manually from the web browser. A visit on our websites www.footprintsforretail.com can place the following types of cookies on your terminal: Strictly necessary Cookies These Cookies are necessary for our website to operate under optimal conditions, by supporting basic functions, such as webpage browsing or accessing secured areas of the website. Without these Cookies, our website could not function properly. You will not be able to restrict the use of these cookies. Statistic Cookies These cookies are necessary for us to understand how visitors interact with our website by collecting and reporting information anonymously for the purpose of preparing certain aggregate statistics that help us understand how a user benefits from the services we offer through our web pages, allowing us to improve website structure. Concretely, Cookies are used for measurement, improvement and analytics features (e.g. confirmation of a certain level of traffic on a website, analysis of the type of content that is viewed, analysis of the manner in which a user reaches a website). Based on these Cookies, exclusively anonymous reports are generated concerning the use of our web page. Preference Cookies These Cookies activate useful functions of the website, such as the storing your preference concerning website display language, so that you do not need to set the language each time you access our website. These cookies may also remember your font, text size and other settings which you could customize, in order to offer a better experience when interacting with our website. Marketing Cookies These cookies may be placed on your device directly by ourselves, or by our third-party service providers on our behalf. These cookies may remember that you visited our websites, your browsing activity on our website and the interests you expressed. We use such cookies to deliver content which is much more relevant to you and your interest. Furthermore, such cookies are used to deliver targeted advertising, to limit the number of times you see an advertisement and to measure the effectiveness of the advertising campaigns on our website and third-party websites. You can read more about the terms of use and cookie policy of the third-party companies implicated on their websites: Google Analytics Terms of Use > https://www.google.com/analytics/terms/us.html Facebook Cookie Policy > https://www.facebook.com/policy/cookies/ LinkedIn Cookie Policy > https://www.linkedin.com/legal/cookie-policy Third party cookies Some of our contractual partners may place their own cookies on our websites, apps and digital platforms, with our approval. These Cookies do not belong to us and we have no control over them or the Personal Data collected. Cookie management and deletion You can restrict, block and remove cookies via your web browser settings. Generally, the web browser used to access web pages implicitly allows Cookie saving on the terminal. These settings can be changed in such a way that the automated management of cookies is blocked by the web browser or the user is informed each time Cookies are sent to their terminal. Detailed information on the possibilities and manners of managing Cookies can be found in the settings area of the app (web browser) and they vary depending on the type of browser that is used. Please note that any limitation of Cookie use may affect certain web page functionalities. Furthermore, deactivating advertising/targeting Cookies would not prevent you from further receiving advertisements. However, such advertisements may not be relevant for your particular interests. For more information on Cookies and how you can activate/deactivate them, you can access the following websites (available only in English) https://www.aboutcookies.org/ and http://www.youronlinechoices.com/ or you can check out the Help section from your web browser. Please note that the list of cookies provided on these websites will include all cookies placed on your terminal, not only those found on our website. Strictly Necessary Strictly necessary Cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies. COOKIE NAME PURPOSE Retention Policy Owner THIRD PARTY POLICY cookie-disclaimer Are used to determine whether or not the information box on the use and consent of cookies is displayed. Permanent footprintsforretail cookie-choices Are used to determine you preferences regarding type of cookies you opt for this website Permanent footprintsforretail wordpress_logged_in_[hash] This cookie ndicates when you're logged in, and who you are, for most interface use. Permanent Wordfence https://www.wordfence.com/help/general-data-protection-regulation/ cerber_groove Are security cookies used in various scouts. It does not store any personal information Permanent Wordpress https://wordpress.org/support/topic/cerber_groove-cookie-purpose/ Statistics Statistic Cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously. COOKIE NAME PURPOSE Retention Policy Owner THIRD PARTY POLICY Google Analytics: ga, _gid, _utma, _utmx, _utmxx, _utmz, __gads, _gat_gtag_UA[id], SID These cookies collects information about how visitors interact with this site and to detect possible navigation issues. Google Analytics stores information about the pages visited, the duration of the site's navigation, the way the site was visited, and the sections accessed within the pages. No personal information is stored, so this information can not be used to identify the user. The site uses Google Analytics to be able to track whether the site meets user requirements and prioritize the improvement of the processes being carried out. Google provides more information about cookies on the Privacy Policy and Cookie Policy page. Google also provides an "add-on" that gives you the ability to quit Google Analytics regardless of the pages you visit. Session Google https://policies.google.com/privacy?hl=ro Facebook Tracking pixel, xs, datr It collects information about the interaction of the users that arrive on this website through Facebook links (page views, fill in Facebook login form, page actions like clicks on buttons). Session Facebook https://www.facebook.com/policies/cookies/ Marketing Marketing Cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. COOKIE NAME PURPOSE Retention Policy Owner THIRD PARTY POLICY BizoID, lang, lidc, bcookie, _ga, AMCVS_14215E3D5995C57C0A495C55%40AdobeOrg, liap, _lipt, UserMatchHistory, ELOQUA, sdsc LinkedIn insights and ads tags, used to store language preferences, potentially to serve up content in the stored language, enable LinkedIn sign-in functionality, track user behaviour, gather LinkedIn advertising analytics. 6 months LinkedIn https://www.linkedin.com/legal/cookie-policy Facebook: c_user, datr, fr, pl, sb, spin, xs Facebook uses these cookies to collect user information and to manage the user's login data to its network. This data can be used by Facebook to customize the advertising offered to the user. Session Facebook https://www.facebook.com/policies/cookies/ GPS Used by Google for Google Maps preferences Session Google https://policies.google.com/privacy VISITOR_INFO1_LIVE, PREF, YSC Used by YouTube (Google) for storing user preferences and other unspecified purposes Session Google https://policies.google.com/privacy Save Settings