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2022-05-05 18:12:25

Our Content Can Do ThatThe WorkCapabilitiesOur TeamThe Learning LibraryContent Marketing StrategyContent Marketing TrendsConsumer Research and InsightsFoundry 360 NewsFAQsAboutContactPower up your content marketing with Foundry 360Get Started MEREDITH CONTENT LICENSING Power Your Owned & Operated Channels With Premium Content From Iconic Meredith Brands MASSACHUSETTS GENERAL HOSPITAL Foundry 360 Invented Proto, Massachusetts General Hospital’s Multi-Platform Content Program BANK OF AMERICA Foundry 360 Serves Bank of America with Content Across Business Divisions and Channels FOUNDRY 360 NEWS SYNCHRONY Connecting with Savers. First-Person Stories. Informative Videos. RAM TRUCK DIVISION We Found Owners. We Told Their Stories. We Sold Trucks. OUR TEAM Super-smart.Super-strategic.Super-fun. Subscribe to our newsletter FROM THE LEARNING LIBRARY Content Marketing Strategy How Smart Marketers Are Combating Inflation Content Marketing Strategy The 5 Best Practices for Choosing Visuals That Are Truly Inclusive Content Marketing Strategy The Top 5 Tools for Content Creation and Analysis LEARN MORE ABOUT OUR CAPABILITIESBy Business ObjectivesImprove Your Content StrategyIncrease AwarenessGrow Retention & LoyaltyMORE IN Business Objectives »By ServicesContent LicensingOriginal Content CreationContent & Marketing StrategyMORE IN Services »By Industry ExperienceFood & AgricultureFinanceHealth/PharmaceuticalMORE IN Industry Experience » Services Deep Dive: Content Licensing HEALTH/PHARMA Simplifying Workplace Wellness by Keeping Your Employees Healthy, Happy & Informed NOURISHVibrant, Healthy Recipes for Cancer Treatment and Recovery Advocate Aurora HealthA Turnkey Recipe Solution Customized for Health & Wellness Janssen InvokanaA Fresh Approach to CRM for Diabetes Patients MDVIPContent Solutions to Inspire Healthful Diet and Lifestyle Changes Stater BrothersEasy-to-Navigate Recipe Search Experience Consumer Research and InsightsMarketing to a Country in Crisis: Above All, Be Useful HEALTH/PHARMA Simplifying Workplace Wellness by Keeping Your Employees Healthy, Happy & Informed NOURISH Vibrant, Healthy Recipes for Cancer Treatment and Recovery ADVOCATE AURORA HEALTH A Turnkey Recipe Solution Customized for Health & Wellness JANSSEN INVOKANA A Fresh Approach to CRM for Diabetes Patients MDVIP Content Solutions to Inspire Healthful Diet and Lifestyle Changes STATER BROTHERS Easy-to-Navigate Recipe Search Experience CONSUMER RESEARCH AND INSIGHTS Marketing to a Country in Crisis: Above All, Be Useful 360 WISDOM “Content is the currency of marketing.” MORE > Matt Petersen SVP Matt Petersen FUN FACT Matt once bummed a cigarette from Keith Richards. Matt Petersen SVP FUN FACT Matt once bummed a cigarette from Keith Richards. Matthew Petersen is Senior Vice President of The Foundry and Strategic Content at Dotdash Meredith Corporation, a leading brand-powered media company reaching more than 180 million American consumers every month, including over 90% of American women.An authority in connecting content creation with impactful marketing solutions, Matthew oversees several businesses in the content marketing space. He leads The Foundry and Foundry 360, Dotdash Meredith’s native content powerhouse and its direct-to-client branded practice, respectively; Targeted Media Health, the company’s point-of-care business, and its accolades licensing division. Under his leadership, Dotdash Meredith teams create data and insights-driven content across digital, video, audio, social, print and experiential platforms to marketing partners.Prior to this role, Matthew was CEO of McMurry/TMG, the largest independent content marketing agency in the U.S., where he spearheaded initiatives that enhanced the agency’s service offerings and formed mutually beneficial relationships between the organization and its blue-chip clients and network of customers. He also served as Senior Vice President of Hearst Marketing Services where he focused on integrating and leveraging the digital marketing capabilities of the company through strategic agency acquisitions. Matthew began his career at Dotdash Meredith as Advertising Manager and eventually moved up to Senior Vice President of Dotdash Meredith Integrated Marketing during his 23 years and first tenure with the company.Matt serves as Vice President of the Madison Square Boys & Girls Club’s Board of Trustees. He earned a BA in Economics from Saint Lawrence University in Canton, New York. “Make sure you think how your customer’s life intersects with your product and 
not how your product intersects with them.” MORE > George Baer III VP, Managing Director George Baer III FUN FACT George is an avid bowler—and has come just one strike short of a perfect 300 game three times. Also a huge golf nut, he is still chasing that elusive first hole-in-one. George Baer III VP, Managing Director FUN FACT George is an avid bowler—and has come just one strike short of a perfect 300 game three times. Also a huge golf nut, he is still chasing that elusive first hole-in-one. George is the VP Managing Director and leader of the Foundry 360 team, and brings a customer-centric mindset to the organization. Building on the great audience insights of Dotdash Meredith, George has fostered a “Brand as Publisher” framework for top brands like McDonald’s, Ford Motor Company, Massachusetts General Hospital, Bank of America, Scott’s, and Ram Trucks—building strategic and engaging content programs to engage, inform and drive behavior at scale. At Foundry 360, George sets the direction for new content-based platforms that allow companies and brands to play an important role in their customers lives. An innovative, strategic and trusted partner—George always puts his customers first, and focuses the company on building long-term, trusted relationships that endure the test of time.He has been married to his wife Kristin for over 25 years and has three children, all either students or alumni of his alma mater Michigan State University—GO GREEN! GO WHITE! RELATED WORK Synchrony Bank Insights and Inspiration from a 21st-Century Bank RAM Trucks What Would You Do with a RAM Truck for a Day? Massachusetts General Hospital Foundry 360 Tells the Stories that Fascinate, Inspire and Celebrate the People of MGH Ad Council USFS Follows a Family as They Discover the Natural Wonders of the Forest...in New York City “If your brand is lucky enough to engage with consumers, don’t show up and talk about yourself. Listen, offer value, be human.” MORE > Diane di Costanzo VP, Editorial Director Diane di Costanzo FUN FACT A tennis player and avid fan, Diane achieved her dream in 2019, working as an on-court reporter at the U.S. Open in New York City. Diane di Costanzo VP, Editorial Director FUN FACT A tennis player and avid fan, Diane achieved her dream in 2019, working as an on-court reporter at the U.S. Open in New York City. Diane leads editorial strategy and content creation, managing a staff of editors with subject matter expertise across a wide range of topics, including finance, technology, health, food, parenting, travel, auto and more. Diane is also the Editorial Director of Millie, Dotdash Meredith’s new magazine and digital brand, which is all about women and money. She is a frequent speaker at conferences and other events on the subject of content marketing and branding. RELATED WORK Consumer Research and Insights Marketing to a Country in Crisis: What Do Moms Want to Hear from Brands Right Now? BY Diane di Costanzo and Dan Rubin Consumer Research and Insights Marketing to a Country in Crisis: Above All, Be Useful BY Diane di Costanzo and Dan Rubin Consumer Research and Insights Your Brand’s Content for a Country in Crisis: Rapid Response BY Diane di Costanzo and Dan Rubin Consumer Research and Insights Marketing to a Country in Crisis BY Diane di Costanzo and Dan Rubin “It all starts with the story. If the story isn’t great or if it’s not human, then it’s just not going to get attention.” MORE > David Matt VP, Creative, Content & Strategy David Matt FUN FACT Sometimes, if you look very closely, David can be seen sailing out of New York Harbor on his sailboat, Virginia. David Matt VP, Creative, Content & Strategy FUN FACT Sometimes, if you look very closely, David can be seen sailing out of New York Harbor on his sailboat, Virginia. David oversees creative strategy and execution for Foundry 360, leading an exceptional group of creative directors, designers, photo editors, animators, video producers, developers and more. Our teams create seriously engaging content across every possible platform, and despite our ample award shelves, we’re much more proud of the return business we generate. Getting the job done at the highest level for our clients is 100% job number one. He currently serves on the board of the Society of Publication Designers, frequently judges creative, editorial and marketing competitions and enjoys speaking engagements. Most recently, David spoke about branded content at Columbia’s School of Journalism and on data-driven creative for the Association of National Advertisers (ANA). RELATED WORK Five Below Social-First Videos Garner Gen Z’s Attention for Five Below Product RAM Trucks RAM’s Everyday Heroes Tug at Consumers’ Heartstrings MEET THE WHOLE TEAM INTERESTED IN THE FOUNDRY? ©2022 Meredith Operations Corporation. Privacy Statement. All rights reserved. Get content smart FOLLOW US Join UsContact Foundry 360Meredith Content Licensing INTERESTED IN THE FOUNDRY? A DIVISION OF THE MEREDITH OPERATIONS CORPORATION ©2022 Meredith Operations Corporation. Privacy Statement. All rights reserved.