"I love FUEL: In-Market Video Powered By Cars.com Audience Data"

2022-05-06 13:39:32

/* #cta-banner + #hero .container,#hero {padding-top: 45px;} */#cta-banner { background-color: #383A4B; color: white; font-size: 15px; padding: 12px 0; text-align: center; width: 100%; overflow: hidden; z-index: 900; top:0; position:fixed;}#cta-banner img { padding-right: 5px;}.cta-white { color: #fff; text-decoration: none;}#cta-banner .cta{ color: white; position: relative; font-weight: 700; white-space: nowrap !important; text-decoration: underline;}#cta-banner .cta-white, #cta-banner .cta-white-top { color: #fff; position: relative; white-space: nowrap;}a.cta { padding-left: 5px;}a:hover.cta-white, a:hover.cta-white-top { color: #fff; text-decoration: none;} { color: #fff; text-decoration: none;}#cta-banner .cta-white img { display: inline; width: 20px; position: absolute; top: -1px; left: -35px;}header.header-2021 nav.header .mobile-menu>ul>li>ul{ top: 90px; top: calc((var(--headerH, 1headerH)) + 54px);}body{ padding-top: 126px;}body.page-template-template-homepage-v2 #hero,body.home #hero { margin-top:44px; min-height: calc(100vh - var(--headerH, 1headerH) + 2px);}@media (max-width: 767px) {#cta-banner .cta-white { color: #fff; position: relative; white-space: normal;}#cta-banner .cta-white-top { color: #fff; position: relative; white-space: normal;}#cta-banner .cta{ color: white; position: relative; font-weight: 700; padding-right: 25px; white-space: normal;}#cta-banner { margin-top: -10px !important; padding: 24px 20px; font-size: 14px; text-align: center; height: 88px;}body:not(.home):not(.page-template-template-homepage-v2){ padding-top: 90px;}#hero{ margin-top: 0;}body.page-template-template-homepage-v2 #hero,body.home #hero { margin-top:35px; min-height: auto;}/* #cta-banner + #hero .container,#hero {padding-top: 36px;} */} Connect with your Local FUEL Rep 866-758-0933 Get Started Cars.com companies Cars.com Dealer Inspire DealerRater Fuel Your Business Ads Sales   The Untapped Power Of In-Market Video With Unprecedented Audience TargetingClaim Your TerritoryWatch How It Works Learn More A Cars CompanyADAPT YOUR ADVERTISINGEver since consumers cut their TV cords and dispersed across digital, our industry has wasted billions across fragmented channels and inflated audiences that guess who’s in-market. FUEL: In-Market Video changes the game by only targeting consumers we know are shopping for a vehicle right now and then reaches them across the platforms they watch video on every day. YOU DON’T ACTUALLY HAVE IN-MARKET DATASTOP DIGITAL GUESSING WITH YOUR MONTHLY BUDGET You may think your advertiser has true “in-market” audiences, but the truth is they don’t. Modern digital advertising relies on modeled segments called “lookalike audiences” — meaning you’re just guessing with your advertising spend every month. FUEL:IMV is the only platform that has access to Cars.com's audience of 100% real in-market shoppers, so your ad dollars are only being spent on the impressions that actually matter.SEE WHAT “IN-MARKET” REALLY MEANSWATCH NOW Exclusive Audience DataMaximize ROI on Active Car ShoppersAt any given time, only 5% of households in your market are serious about buying a new or used car — but we know who they are. Powered by our exclusive Cars.com audience data, we’re able to target relevant ads only to local shoppers actively looking for a vehicle right now — instead of spending 95% of your budget on uninterested viewers.0Shoppers Looking For A Car Right Now*Estimate based on Cars.com Avg. Internal Traffic Data (Q2, 2021). Market ExclusivityOwn Your TerritoryFUEL transforms your ROI not only by maximizing every penny on a pure in-market audience, but also by ensuring you’re the only one that can. Our data is exclusive by zip code, giving our dealer partners an undivided audience and an unprecedented advantage to win market share.Claim Your Zip Codes Campaign BuilderRun Campaigns That Move MetalThe message matters. We’ve built a library of creative campaigns proven to turn heads and drive action, and our industry-leading creative team makes them yours with unique branding, offers, and customer experience Why Buys that move metal. Turn on a campaign without the time and cost of producing your own and start winning customers now. Omnichannel AdvertisingFUEL Audience TakeoverWhen your unique targeting and creative are set, we hit Launch and reach your audience across the devices and platforms they watch video on every day. Our platform analyzes the ad frequency needed to move the needle in your market, and takes over screens until shoppers in your area can’t think of anywhere else to buy a car. It's the first time I've ever seen video target a consumer that's in the market. It's amazing.” PETE CZYZNIK BELL ROAD MITSUBISHI Play Video Next I can flood the market now. We have more traffic than we've ever had.” DUSTIN JOHNSON MCGRATH HONDA OF ST. CHARLES Play Video Next Our goal for our marketing team in 2020 was to get the right message in front of active car-shoppers. FUEL did exactly that.” Julie Chisum Toyota of Cedar Park Play Video Next We not only sold more cars, but more importantly we dominated in market share.” Colton Ray Walser Automotive Group Play Video Next WE TRACK ALL THE DATA. OUR TRENDS SHOW WHERE WE RUN FUEL, WE GET RESULTS.” KIM SAUERS SAUERS BUICK GMC Play Video Next × × × × × Built by Automotive's Top Advertising Leaders FUEL is the vision of our CEO Dean Evans to combine best-in-class audience data, creative, and dealer strategy — so he brought together the industry’s leaders in each discipline to make it happen. Dean Evans Chief Executive Officer Dean Evans Chief Executive Officer As CMO for major automotive brands (Hyundai and Subaru) and solutions providers (Dealer.com and Lotlinx), Dean is a renowned industry leader with more than 20 years of experience transforming automotive retail through next-generation marketing and technology solutions. FUEL is the realization of Dean’s vision to eliminate the waste in automotive advertising and future-proof dealers with unprecedented ROI. Terry Reid Chief Operations Officer Terry Reid Chief Operations Officer Terry is a global leader in the industry with more than 40 years of experience in all areas of automotive retail, including a decade at the helm for Zimmerman Advertising and 22 years as a franchise dealer. Terry’s invaluable insight into strategic creative, disruptive advertising, and the everyday challenges of local automotive retail all converge to help drive the transformative solution that FUEL has become. Chris Marshall VP, Data Strategy & FUEL Operations Chris Marshall VP, Data Strategy & FUEL Operations The architect of the FUEL audience targeting and media engine, Chris brings over 20 years of automotive expertise to oversee our best-in-class data usage. Prior to joining FUEL® Chris worked in automotive marketing and data-driven roles on the automaker client-side, agency-side, and partner development side — including his most recent role at Oracle Data Cloud, helping dealers and their marketing partners acquire, measure, and optimize automotive audience data. OWN YOUR TERRITORYFUEL In-Market Video gives you access to Cars.com’s exclusive audience. Lock down your local audience before your competitors do and start driving more customers for less ad spend. × × × × × × × HERE’S TO THE TROUBLEMAKERSWe have a secret recipe just for you that will fuel your business.THE FUEL COCKTAIL2 oz in-market audience, 100% pure1/2 oz exclusive territory, lime juice2 oz simple “why buy” syrup, potent video creative1 orange peelLEARN MORE #drink .page-section { padding-top: 0 !important; text-align: center;}#drink p { font-size: 1.6rem; text-align: left; line-height: 24px; font-weight: 400;}#drink h2 { text-align: center; font-size: 3rem !important;}#drink .page-section h3 { text-align: center; font-size: 2.8rem !important; font-family: 'korolev-condensed'; font-weight: 700;}.recipe { font-size: 1.8rem; font-family: 'korolev-condensed'; line-height: 28px; text-transform: uppercase;}#drink .buttons { display: block; text-align: center; position: initial; padding-top: 220px;}.drinkbg { background-image: url(https://fuel.cars/wp-content/uploads/2021/10/supper-img.png); background-repeat: no-repeat; margin-top: -32px; padding: 0 !important; margin-bottom: 20px; background-size: 100% !important; height: 37%; z-index: -1 !important; position: absolute; left: -17px; width: 105%;}.drinkbg:after { background-image: linear-gradient(to bottom, #1b1b1b, transparent); display: block; position: relative; height: 181px; width: 100%; content: ' '; margin-top: -32px;}hr { margin-top: 3rem; margin-bottom: 3rem; border: 0; border-top: 1px solid #707070;} SitemapPrivacy Policy © Copyright 2022 Cars.com Inc. 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