GoDaddy Design - Empowering Everyday Entrepreneurs_Travel & Tourism

Our Brand The GO Showcase Careers Empowering Everyday Entrepreneurs A new brand for a new era. Watch Video × Go change the world in big ways, small ways and everything-in- between ways. Go do something you love. We thoughtfully considered every detail of our brand design system and centered it around our Design Ethos. 01 Good Design for All Our design originates from a tasteful,considered aesthetic, with every creative piecedistilled down to its essential form. 02 Humanity + Technology Photography, color, graphics and writing voice &tone are how we establish a human connectionand, in the process, convey what makes usuniquely GoDaddy. 03 Thoughtfully Creative From television advertising to bespokemessaging, our customer interactions rangefrom functional to inspirational and require athoughtful approach that honors entrepreneurs'time with us. 04 Inspire Joy Everyday entrepreneurs' day-to-day can befraught with challenge. Each interaction with usshould leave them energized and excited tocreate. Logo Go do what you love The GO is a clear statement of advocacy for entrepreneurs everywhere – a symbol of empowerment that encourages them to stand on their own two feet. Meet the GO The GO is a clear statement of advocacy for entrepreneurs everywhere – a symbol of empowerment that encourages them to stand on their own two feet. Color An inspired palette Always bright and dynamic, our brand colors speak to the creativity of our customers. Our wide palette connects with people across the globe and promotes inclusivity for all cultures. We use color to bring joy to our brand. Always bright and dynamic, our brand colors speak to the creativity of our customers. Our wide palette connects with people across the globe and promotes inclusivity for all cultures. We use color to bring joy to our brand. GD Sage An elevated statement Our bold, serif headline font is elegant and expressive projecting a fresh, modern voice. It presents a hint of flair for professionalism, giving the brand a distinguished feel. We use it to establish strong moments of brand for customers. Our bold, serif headline font is elegant and expressive projecting a fresh, modern voice. It presents a hint of flair for professionalism, giving the brand a distinguished feel. We use it to establish strong moments of brand for customers. GD Sherpa Confident and clear Our functional body typeface confidently guides people through information clearly and concisely. It’s our take on a grotesque style typeface to bring a touch of warmth to GoDaddy while still adapting to the digital era. Our functional body typeface confidently guides people through information clearly and concisely. It’s our take on a grotesque style typeface to bring a touch of warmth to GoDaddy while still adapting to the digital era. Voice & Tone Be real We talk how folks talk. We use everyday language with a casual tone that sounds like it comes from a friend, not a focus group. Our words are always human, friendly and clear. They inform and, where they can, delight. We talk how folks talk. We use everyday language with a casual tone that sounds like it comes from a friend, not a focus group. Our words are always human, friendly and clear. They inform and, where they can, delight. Our visual assets are created with an eye toward celebrating both the individual and the journey we all share. Photography An unspoken story Our photography lets people see themselves in our brand. Whether it’s capturing entrepreneurs in the moment or presenting them as heroes, we want their personality, independence and energy to shine through. When showcasing our products or anything else, our approach to photography is simple — keep it bright, bold and inspiring. Sierra Benhoff Sie Sie Benhoff SIESIEBENHOFF.COM Alex Morris Cosube COSUBE.COM Max Henriquez Phat Birds PHATBIRDS.COM Linda Hsiao Knotwork LA KNOTWORKLA.COM Danielle Smith SOUN Bag SOUNBAG.COM Chris Silvar Deluxe Screen Printing DELUXESCREENPRINTING.NET CGI Active imagination With thoughtful concepts and bold use of color, we use a bit of personality to embody the story of intangible products and complex ideas. We want to create an inspiring world that sparks the possibilities our customers can create. Illustration Human touch Our hand-drawn illustrations add a touch of humanity to our brand. Some concepts are easier to convey through thoughtful illustrations than through image or word. We apply a light-hearted, editorial approach that intentionally compliments narratives across our experiences. Our hand-drawn illustrations add a touch of humanity to our brand. Some concepts are easier to convey through thoughtful illustrations than through image or word. We apply a light-hearted, editorial approach that intentionally compliments narratives across our experiences. Texture A dash of salt We apply our hand-crafted textures and accents as a complement to our visual design, where appropriate. They add brushes of personality and flashes of inspiration. We created these thoughtful color combinations to deliver subtle and elegant moments of joy across all channels of the GoDaddy brand. We apply our hand-crafted textures and accents as a complement to our visual design, where appropriate. They add brushes of personality and flashes of inspiration. We created these thoughtful color combinations to deliver subtle and elegant moments of joy across all channels of the GoDaddy brand. Dedicated to makers everywhere, our new brand reflects the inspiration they instill in us every day. Check out a bit of our latest work Explore Showcase Interested in joining us? Explore Careers We love taking your call. 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