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2022-05-09 01:26:09

ENFRESITDE AboutWorkNewsHavas MarketContactDare! Home Brands Are Facing the 'Age of Cynicism,' From Skeptical Consumers Havas Media Group Appoints Ben Downing as Global Managing Director, Ethical Media and Strategic Partnerships How Havas Media Is Investing in Talent to Supercharge Its Data Capabilities ProtectOurPress Havas Media Group Launches Meaningful Marketplaces Havas Media Group Launches Havas Market Community and a Catch-22: Peter Mears on Meaningful Media in the Time of Covid-19 Exploring Meaningful Media Worthwhile video content - Brut. Impacting culture through brand partnerships – Refinery29 At Havas Media, we invest in media that matters.We understand where to find the most meaningful media using our unique Mx system. We build a Media Experience (Mx) that connects a client with their target audience – in the context of where they are, through the content they pay attention to.The Mx System creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences.Because we believe that more Meaningful Media can help build more Meaningful Brands. Peter Mears , Global CEO , Havas Media Group At Havas Media, we invest inmedia that matters. Part of Havas Group, Havas Media operates in over 140 countries and services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geolocal, social media, experiential, entertainment and sport. Meet some of our client partners from around the world Our work PUMA’s NYC Flag Ship Grand Opening For the opening of PUMA’s Flagship Store in NYC, we launched the first campaign optimizing digital rideshare vehicles and taxi tops programmatically, by leveraging FireFly’s unique technology. The campaign optimized for in-motion, geo-targeted consumers across different locations and times of day, delivering memorable, high-impact motion graphic content promoting and driving consumers to the new store. Client: PUMA Agency: Havas Media US VIVe: The First 100% Rural & Electric Car Sharing Service Tasked with raising awareness for Hyundai’s new range of electric vehicles, we launched VIVe, the first car sharing service that is 100% rural & electric. The new service acted as a media outlet for showcasing the electric models, reaching an audience who live outside the big cities. Client: Hyundai Agency: Havas Village Spain Killing Eve For the premiere of TV series Killing Eve, we created a communication campaign across digital, social and OOH in Milan, Rome and Naples. In Milan, we implemented the first ever “Moohbile Real Sync” campaign in Italy, allowing users to interact with DOOH screens through their smartphones. Client: TIM Agency: Havas Media Italy and Havas Milan A Hero for Beautiful Water We challenged the perceptions of what a faucet company can do with Moen’s “Beautiful Water” campaign. As water’s importance in our lives becomes ever more apparent, water needs a hero, and no other brand has more experience or authority than Moen.   Client: Moen Agency: Havas Media Group North America, Havas Chicago Epic Games “The Vault” To help Epic Games build their PC Store brand, accelerate growth and challenge market leaders on a global scale, we launched “The Vault,” an unprecedented four-week campaign that consisted of a series of weekly free game giveaways that included some of the industry’s biggest game franchises and let people keep them forever.  Client: Epic Games Agency: Havas Media Group, Battery Creating retail–traffic through intelligent GPS data mapping Using mobile geolocalization technology, ALDI avoided an expected 40% increase in flyer distribution costs by identifying the neighborhoods that had the highest concentration of ALDI clients and those with few or none. We reduced distribution in low interest areas saving €2.2M and used the savings to invest in improving ALDI’s digital presence to attract a much more modern segment. Client: ALDI Agency: Havas Denmark Project SAVE Project SAVE – Signage & Adspace Versatile for Emergencies – implemented in the Valenzuela, one of the Philippines’ most flood-prone cities, saw outdoor advertising formats, including billboards and banners, double up as boats, life-rafts, spinal boards and other disaster response equipment that could be deployed in as fast as 18 seconds. Client: City Government of Valenzuela Agency: Havas Ortega and Adcity Philippines Finish Kadin Series Integration Campaign In order to turn Finish’s sponsorship into a true brand experience, we set out to make people watching ‘Kadin’, the most popular TV series in Turkey, believe they were going to an ad break, only to have it turn into a continuation of the previous scene just after the ad break was announced. Client: Finish / Reckitt Benckiser Agency: Havas Media Turkey Oops This was a ground-breaking entirely media led campaign where the media truly became the message. We used outdoor to evoke that ‘oh sh*t!’ feeling when you drop and smash a phone as we launched free screen repair for O2 as part of an industry-first for new iPhone sales. Client: O2 Agency: Havas Media and Adcity UK Kia Lead Generation To offer visitors the best digital experience, improve the conversion rate from click and visit to the website, to test drive or sale, we created a complete digital ecosystem that considered all the steps that lead to a sale and then integrated it into Kia’s Call Center and CRM. Client: Kia Agency: Havas Media and Ecselis Spain, powered by DBi Spain Newsroom May 5, 2022 Havas Media Group Partners with the Institute of Advertising Ethics to Offer... April 25, 2022 Havas Media Group India launches specialized content division, Havas Content April 25, 2022 Havas Media Group brings global e-commerce vertical, Havas Market, to India April 22, 2022 FIDELITY ENTERS THE METAVERSE WITH FINANCIAL EDUCATION Show me more New business For new business enquiries, please contact [email protected] Press For press enquiries, please contact [email protected] Careers To view our current job openings, please click here. Meaningful Media Meaningful Brands Social Your browser does not support SVGs Your browser does not support SVGs Your browser does not support SVGs Your browser does not support SVGs Your browser does not support SVGs Data Protection Policy (except US & CA)Terms of Use (except US & CA)Cookie PolicyTERMS OF USE (US & CA)PRIVACY POLICY (US & CA)Brand Safety (ONLY UK) Part of the Havas Group Cookie Settings