IAB Europe – IAB Europe is the European-level association for the digital marketing and advertising ecosystem._News & Media

Skip to contentINTERACTIVE ADVERTISING BUREAU Members LoginGet In Touch0No products in the basket. about usIAB EuropeBoard MembersTeam MembersCommittees & Task ForcesProgrammatic Trading CommitteePolicy CommitteeBrand Advertising CommitteeResearch CommitteeEducation & Training CommitteeLegal CommitteeDigital Leaders’ CouncilPost Third-Party Cookie Task ForceOur FocusPolicy, Regulation & AdvocacyEuropean Digital PolicyPrivacy & Data ProtectionThe Value of Digital AdvertisingNo Easy WinsFrameworks and Code of ConductTransparency & Consent FrameworkIndustry ServicesDigital Advertising Trust & TransparencyResearch, Definitions & Best PracticesPost Third-Party Cookie GuidanceSustainability & CSRTransparency & Consent FrameworkTCF v2.0JOIN THE TCFTCF for PublishersTCF for CMPsTCF for Advertisers & AgenciesTCF for VendorsCMP & Vendor NotificationsTCF GovernanceKnowledge HubEvents & TrainingIAB Europe EventsIndustry EventsInteractIAB Europe Digital BootcampIAB Europe Data Protection BootcampTrust and TransparencyEconomic Trends ForumPolicy MattersMembershipJoin IAB EuropeMembership Benefits & TiersMeet our MembersNews/BlogNewsblogPodcasts×about usIAB EuropeBoard MembersTeam MembersCommittees & Task ForcesProgrammatic Trading CommitteePolicy CommitteeBrand Advertising CommitteeResearch CommitteeEducation & Training CommitteeLegal CommitteeDigital Leaders’ CouncilPost Third-Party Cookie Task ForceOur FocusPolicy, Regulation & AdvocacyEuropean Digital PolicyPrivacy & Data ProtectionThe Value of Digital AdvertisingNo Easy WinsFrameworks and Code of ConductTransparency & Consent FrameworkIndustry ServicesDigital Advertising Trust & TransparencyResearch, Definitions & Best PracticesPost Third-Party Cookie GuidanceSustainability & CSRTransparency & Consent FrameworkTCF v2.0JOIN THE TCFTCF for PublishersTCF for CMPsTCF for Advertisers & AgenciesTCF for VendorsCMP & Vendor NotificationsTCF GovernanceKnowledge HubEvents & TrainingIAB Europe EventsIndustry EventsInteractIAB Europe Digital BootcampIAB Europe Data Protection BootcampTrust and TransparencyEconomic Trends ForumPolicy MattersMembershipJoin IAB EuropeMembership Benefits & TiersMeet our MembersNews/BlogNewsblogPodcastsGet the latest updates from IAB Europe and sign-up for our newsletter. What is IAB Europe?IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.What is Digital Advertising?Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or web sites and affiliates programs.LEARN MOREWhy join us?Join us to shape the future of the digital marketing and advertising ecosystem in Europe.Position your company as a digital leaderPromote your company to our pan-European audience through our conferences, webinars and seminars, educational briefings, white papers, best practice libraries, research publications, digital communications and media outreach programme and partner initiatives. All free promotional opportunities to justify and value your membership ROI.Shape the digital advertising and marketing industryCollaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes. Access our knowledge hubConsult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.Reach and develop across EuropeNetwork and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.Protect your interestsShape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.Our MembersOur members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with its members -companies and national trade associations – IAB Europe represents over 5,500 organisations.FIND OUT MOREWhat's NewVirtual CTV Day Wrap Up & Recordings04/05/2022 IAB Europe’s Virtual CTV Event is a series of panel discussions and market deep dives … Virtual CTV Day Wrap Up & Recordings Read More »ID5 ID Proven to Increase Average Bid CPM Across All Browsers28/04/2022 Two new case studies with Czech Publisher Exchange and Adasta demonstrate the value of the … ID5 ID Proven to Increase Average Bid CPM Across All Browsers Read More »Webinar Recording – BVDW CDR Building Bloxx – For a Responsible Digital Transformation26/04/2022 Another fascinating instalment of IAB Europe’s Corporate Responsibility and Sustainability in Digital Advertising Series for … Webinar Recording – BVDW CDR Building Bloxx – For a Responsible Digital Transformation Read More »EventsAdvertising Week Europe25/04/2022 What would the world look like without London’s creative and cultural contribution? From Camden … Advertising Week Europe Read More »IAB Europe Industry Insider with ShowHeroes Group – ConnectedTV Reigns Supreme in the Attention Economy22/04/2022 10th May | 15:00 CET – Register here! ConnectedTV (CTV) is increasingly becoming an integral … IAB Europe Industry Insider with ShowHeroes Group – ConnectedTV Reigns Supreme in the Attention Economy Read More »The AI Summit London19/04/2022 Immerse yourself, connect globally, and make what matters happen Supported by global authorities and driven … The AI Summit London Read More »NewsMember Guest Post with Novatiq -Analysing McKinsey’s Post Third-Party Cookie Strategies – Going Beyond Owned Intelligence27/04/2022 In this week’s member-guest post we hear from Tanya Field, Co-Founder, and CPO of Novatiq, … Member Guest Post with Novatiq -Analysing McKinsey’s Post Third-Party Cookie Strategies – Going Beyond Owned Intelligence Read More »Get Ready for the E-commerce Berlin Expo: The Final Countdown!27/04/2022 In just a few weeks, the E-commerce Berlin Expo will be kicking off! This is … Get Ready for the E-commerce Berlin Expo: The Final Countdown! Read More »IAB Europe Reacts to the Political Agreement on the DSA25/04/2022 25 April 2022, Brussels, Belgium – IAB Europe welcomes the Council and European Parliament on … IAB Europe Reacts to the Political Agreement on the DSA Read More »See the latest updates hereSee the latest updates hereSee the latest updates hereOur Key Focus AreasOUR FOCUSGet in touchIAB Europe is the European-level association for the digital marketing and advertising [email protected] IAB EuropeRond-Point Robert Schumanplein 111040 BrusselsBelgiumSitemapAbout Us Our FocusTransparency & Consent Framework Knowledge HubFeaturesMembership Events News Contact UsLegalGeneral Terms of Use Privacy Policy+32 (0) 225 675 [email protected]© 2021 - IAB Europe × XIAB Europe stores and/or accesses information on your device to ensure the content is informative, up-to-date and that the website functions properly. 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