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SolutionsDownloadsIDC BlogContactHomeSolutionsDownloadsIDC BlogContact Tackle Content Marketing's Biggest Challenge: Relevance Deliver Quality Content That Engages Your Target Audience and Produces Measurable Results with IDC's Content Marketing Services Quality in Content Marketing Matters More Than EverToday's marketers need content that is meaningful to customers. Learn how you can deliver results.A Practical Guide to Thought LeadershipLearn how to create brand awareness, build brand reputation, and support lead generation efforts.IDC's Licensed and Customized Content67% of buyers use 3rd party analyst reports when making purchase decisions. See why you should partner with IDC.The Technology Marketing Leader's ChecklistTips to prepare your marketing organization for the future.IDC Customer in ActionSee how a customer leveraged IDC solutions to drive high quality leads through innovative content marketing.4 Ways AI Will Transform MarketingMarketing will be one of the earliest business functions to transform due to AI technologies. Learn 4 ways how this change will take place with IDC.IDC's Content Marketing SolutionsExplore IDC's portfolio of products designed to empower marketers with superior content marketing campaigns and insights. Share International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company that activates and engages the most influential technology buyers. To learn more about IDC, please visit www.idc.com. Copyright © 2022 IDC. Reproduction without written permission is completely forbidden