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2022-05-04 06:24:13

E - PAPER E - PAPER × CURRENT ISSUE LAST ISSUE VIEW ALL About Team IMPACT Contact us Subscribe HOME COVER STORY CMO INTERVIEWS TALKING POINT CREATIVE ZONE SPOTLIGHT INTERVIEWS BACKBEAT VIDEOS HAPPENINGS E-PAPER THE TEAM EVENTS IMPACT TOP 50 WOMEN 2022 IMPACT TOP THIRTY UNDER THIRTY 2021 IMPACT TOP 30 UNDER 30 IPOY-2019 search FROM THE MAGAZINE Cover Story BRANDS OF BHARAT The incredible story of how India’s foremost regional brands are contributing to 25% of India’s AdEx today BY Imran Fazal and Pranab Jyoti Bhuyan Interview 'AN AGENCY IS BIGGER THAN THE FACES REPRESENTING IT' Amit Wadhwa, CEO and Ajay Gahlaut, CCO of Dentsu Creative India, get candid with team IMPACT and open up about the hardships of 2021, and.... BY NEETA NAIR Spotlight AMAZON PRIME VIDEO SEES A PROMISING FUTURE In an event celebrating five years of its presence in India, Amazon Prime Video announces a host of amazing new shows, and calls India one.... BY Imran Fazal More From Impact IPL IS ONE EVENT WHERE THE VIEWERSHIP INTENT IS VERY HIGH: LUCKY SAINI, MEESHO Lucky Saini, VP & Head of Brand at Meesho talks about the brand’s motivations behind associating with TATA IPL as Broadcast Sponsor and what makes.... BY TEAM IMPACT CMO Interview YOUNG INDIA WILL PREFER BRANDS THAT HAVE A PURPOSE Joy Personal Care in partnership with Kolkata Knight Riders, recently launched a campaign #BeingEqual. Poulomi Roy, Chief Marketing Officer, RSH Global, in conversation BY PRANAB JYOTI BHUYAN LATEST NEWS LATEST AD CAMPAIGNS AN ENTREPRENEUR'S EXPERIENCE WITH VIPASSANA A JAPANESE SOJOURN TAUGHT ME IKIGAI LATEST AD CAMPAIGNS LATEST AD CAMPAIGNS LATEST AD CAMPAIGNS KARAN KUMAR, CHIEF MARKETING OFFICER OF DLF QUITS Celebrating Women Leaders at 4th Annual BW Disrupt WESA TRAVEL, TREKS AND LOCAL CUISINES LATEST AD CAMPAIGNS VIEW MORE VIDEO Prasanth Kumar, CEO, South Asia, GroupM speaks to Neeta Nair, Associate Editor, IMPACT VIEW MORE OTHER STORiES HOW IS IODEX TARGETING GENZ? Anjana Naskar VIEW MORE COVER STORY VIEW MORE BRANDS OF BHARAT The incredible story of how India’s foremost regional brands are contributing to 25% of India’s.... Imran Fazal and Pranab Jyoti Bhuyan FCB'S 'TURNAROUND' MAN Tyler Turnbull, the Global CEO of FCB in an exclusive interview with IMPACT, highlights the.... NEETA NAIR A LEADER WITH A PURPOSE Sanjiv Mehta bagged the IMPACT Person of the Year Award, 2021 TEAM IMPACT VIDEOSVIEW MORE Prasanth Kumar, CEO, South Asia, GroupM speaks to Neeta Nair, Associate Editor, IMPACT VIEW Prasanth Kumar, CEO, South Asia, GroupM speaks to Neeta Nair, Associate Editor, IMPACT VIEW Ashutosh Srivastava, CEO, APAC, GroupM speaks to Neeta Nair, Associate Editor, IMPACT VIEW Shankar Prasad, CEO & Founder, Plum speaks to Neeta Nair, Associate Editor, IMPACT Magazine VIEW Shamsuddin Jasani of Wunderman Thompson, South Asia speaks to Neeta Nair of IMPACT Magazine VIEW Shashank Lanjekar of Taproot Dentsu on Facebook 'Rizwan' campaign VIEW Pallavi Chakravarti of DDB Mudra on Stayfree Daughter's Day campaign VIEW Sanjiv Puri, ITC Limited and Dr Anurag Batra, exchange4media Group and Chairman, BW Businessworld VIEW Abhijit Avasthi, Founder, Sideways Consulting with Neeta Nair, Associate Editor, IMPACT VIEW Manish Bandlish, MD, Mother Dairy speaks to Neeta Nair, Associate Editor, IMPACT VIEW Mayank Bidawatka, Co-Founder, Koo talks about the brand's new logo & objective behind the rebranding VIEW INTERVIEWVIEW MORE 'AN AGENCY IS BIGGER THAN THE FACES REPRESENTING IT' BY NEETA NAIR READ ‘DIVERSITY IS A GROWTH STRATEGY, NOT AN HR INITIATIVE FOR FCB’ BY NEETA NAIR READ OZIVA ON A HEALTH SPREE BY Archana Khatri Das READ ‘WE WANT INDIA TO INVEST RESPONSIBLY’ BY Imran Fazal READ SHOBIZ IN A BRAVE NEW WORLD AFTER 40 YEARS BY NEETA NAIR READ ‘THE SWEET SPOT BETWEEN DELIGHT & BEAUTY SETS US APART’ BY NEETA NAIR READ ‘WANT TO MAKE INDIA A STRONG PLAYER IN THE MOTORSPORTS WORLD’ BY RUHAIL AMIN READ ‘AGENCIES MUST FOCUS ON TECHNOLOGY’ BY NAZIYA ALVI RAHMAN READ ‘WILL FOCUS ON E-COMMERCE, PERFORMANCE MARKETING & DATA’ BY Javed Farooqui READ Stay on top - Get the daily news from in your inbox × Close CREATIVE ZONE VIEW MORE LATEST AD CAMPAIGNS SHOWCASE OF THE NEW CAMPAIGNS BY Aniket Tembulkar LATEST AD CAMPAIGNS BY Aniket Tembulkar LATEST AD CAMPAIGNS BY Aniket Tembulkar LATEST AD CAMPAIGNS BY Aniket Tembulkar LATEST AD CAMPAIGNS BY Aniket Tembulkar MORE FROM IMPACT VIEW MORE IPL IS ONE EVENT WHERE THE VIEWERSHIP INTENT IS VERY HIGH: LUCKY SAINI, MEESHO BY TEAM IMPACT IPL OFFERS SCALE AND SUSTENANCE TO NATIONAL BRANDS LIKE SPOTIFY BY TEAM IMPACT WHO WILL BE THE IMPACT PERSON OF THE YEAR, 2021? BY TEAM IMPACT WHY TATA IPL IS AN IDEAL CHOICE FOR STING? BY TEAM IMPACT IMPACT SPECIAL ISSUES Your Best Coffee Ever 14th-ANNIVERSARY-SPECIAL 13th-ANNIVERSARY-SPECIAL TOP 50 MOST INFLUENTIAL WOMEN TOP 30 UNDER 30 SPOTLIGHT VIEW MORE AMAZON PRIME VIDEO SEES A PROMISING FUTURE In an event celebrating five years of its presence in India, Amazon Prime Video announces a host of amazing new shows, and calls India one.... BY Imran Fazal CREATING THAT WINNING SMILE BY PRANAB JYOTI BHUYAN TRUECALLER: OUR COMMUNITY IS OUR BIGGEST USP BY PRANAB JYOTI BHUYAN HAVELLS: BREAKING STEREOTYPES BY Imran Fazal BACKBEAT VIEW MORE AN ENTREPRENEUR'S EXPERIENCE WITH VIPASSANA Piyush Somani, founder of ESDS Software Solution Ltd, tells us how he transformed his life through Vipassana.BY Piyush Somani A JAPANESE SOJOURN TAUGHT ME IKIGAI BY Madhura Moulik TRAVEL, TREKS AND LOCAL CUISINESBY Mohit Ahuja WHAT I WISH I KNEW WHEN I WAS 20BY Neha Bahri CMO FILE VIEW MORE HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMERBY Anjana Naskar UDEMY: LEADING THE ONLINE LEARNING MISSIONBY Anjana Naskar WHY PUMA IS ALL ABOUT WOMAN POWERBY CHRISTINA MONIZ MAX LIFE: FOCUS ON REAL VALUEBY DIPALI BANKA HAPPENINGSVIEW MORE ENBA 2021 CELEBRATES THE BEST OF THE INDIAN BROADCAST INDUSTRY VIEW S4M 40UNDER40 HONOURS TOP HINDI JOURNALISTS; E4M UNVEILS TOP 50 PARTY SPOKESPERSONS RANKINGS VIEW E4M ENGLISH JOURNALISM 40 UNDER 40 HONOURS INDIA’S TOP JOURNALISTS VIEW IAA’s India Chapter hosts the 12th edition of Olive Crown Awards in Mumbai VIEW Mogae Media celebrates one successful year of bringing Rediffusion under its umbrella VIEW E4M HOSTS ‘PRIDE OF INDIA BRANDS’ CONFERENCE AND AWARDS IN MUMBAI VIEW HIGH LEVEL JURY PICKS WINNERS FOR EXCHANGE4MEDIA NEWS BROADCASTING AWARDS 2021 (ENBA) VIEW INFECTIOUS ADVERTISING CELEBRATES NINE YEARS OF OPERATIONS IN THE ADVERTISING INDUSTRY VIEW HUL’s CEO & MD Sanjiv Mehta wins the IMPACT Person of the year, 2021 title VIEW UNITED NATIONS INDIA HOSTED THE 15TH EDITION OF YOUNG CHANGEMAKERS CONCLAVE 2022 IN MUMBAI VIEW E - PAPER CURRENT LAST WEEK SUBSCRIBE TO IMPACT ONLINE BUY IMPACT ONLINE Get connected with us on social networks! 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