Influ2 | Person-Based Advertising solution for B2B marketers_Internet

Schedule Demo Solutions Person-Based Advertising Integrations Buying Group Marketing Resources Blog Case Studies Events Company About Us Careers Contact Us Log in Schedule Demo Accounts don't make decisions. People do. Advertise accordingly. Person-Based Advertising delivers ads directly to decision makers at your target accounts. Giving B2B marketing and sales teams tangible ad engagement metrics to drive activity. Book a demo Take your advertising out of the dark funnel Influ2 empowers B2B companies to target and track individual ad engagement. Go beyond accounts, to focus on the people making decisions. Focus on people, not just accounts. Influ2 allows you to select who will see your ads. This means that only relevant people within targeted accounts will see them. Connect your CRM or marketing automation software to sync your targeting with your sales or marketing funnel. Influ2 offers integrations with all the major CRM and marketing automation software, such as Salesforce, HubSpot, Marketo, Outreach, and more. Put the personal back into personalization with relevance Person-Based Advertising help you identify who your targets are, down to their name and job title. Create messaging and deliver content that is customized to different persona needs. You wouldn’t talk to a VP of Marketing the same way you would to an HR director - so why would you show them the same ad? Intent and engagement insight at the person-based level Couple your Person-Based Advertising engagement insights with your Intent data and answer the famous sales question: "But who at this account is interested?"Every impression, click, visit or engagement is a signal. Influ2 allows you to track all of them on a person-to-person basis.Use this data to enrich your lead scoring models, enhance your nurture workflows, and to empower your sales outreach with tangible contact-level insights. Insight to determine your next best marketing and sales action Influ2 measures the engagement of every person you are targeting and converts these actions into Personal Behavioral score so you can easily identify qualified leads with the highest priority.If your target clicks on your ad two times, then spends over 120 seconds at your landing page and returns to your website two times within one week, that is a strong signal that they are interested in your brand.Influ2 tracks all of these engagements and translates them into a behavioral score so your marketing and sales team can determine the next best action. HEAR FROM PERSON-BASED ADVERTISING PIONEERS Aristomenis Capogeannis Director, Revenue Marketing “Influ2 helps us uncover decision makers by stage, by role, by account, both customers and non-customers. Then we drive those decision makers to re-engage in their experiences."It’s way beyond the days of spraying and praying based on soft firmographic and demographic information and targeting.” See the case study Join 100+ Person-Based Advertising pioneers and make your ad budget count! Show your ads across all major media Connect with our team Brian is shocked What do you mean you can't see who's engaging with your ads?! Anastasia is curious About how she can help you track the ROI of your digital ad spend... Inesa's ready To help your business put Person-Based Advertising to work! Learn how Person-Based Advertising can help you align your sales and marketing efforts and deliver delightful prospect and customer experiences. Talk to our team Related articles: Why I Don’t Panic and Run When I See 'GDPR'The anatomy of a great personalization strategy in ABM2022 Marketing Predictions for an Increasingly Digital World Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. Products Person-Based AdvertisingBuying Group MarketingIntegrationsResources Case StudiesBlogEventsCompany About Influ2CareersContact us Cookies Policy Privacy Policy Terms of Use © 2022 Influ2 Inc. All rights reserved.