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2022-10-07 22:57:10

Open Menu Contact us |LoginDe Who We Are Your mobile research instituteCertification ISO 20252 Pioneers in mobile research What makes IWD differentIWD Management-Team Application as an interviewer What We Do PASKALLNew Speech-to-TextNew POS Customer SurveyOn-Site SurveyCustomer Journey AnalysisNPS Analysis Mystery Shopping Online Mystery ShoppingPathways Analysis Eye-TrackingCatchment Area Study Distribution Quality Measurement Price AcquisitionFrequency Measurement Where We Act News & Stories News/Trades/EventsMedia/VideosNew Social StreamingBlog – IWD Insights Contact UsWho We AreYour mobile research instituteCertification ISO 20252Pioneers in mobile researchWhat makes IWD differentIWD Management-TeamApplication as an interviewerWhat We DoPASKALLNewSpeech-to-TextNewPOS Customer SurveyOn-Site SurveyCustomer Journey AnalysisNPS AnalysisMystery ShoppingOnline Mystery ShoppingPathways AnalysisEye-TrackingCatchment Area StudyDistribution Quality MeasurementPrice AcquisitionFrequency MeasurementWhere We ActInternational market researchNews & StoriesNews/Trades/EventsMedia/VideosNewSocial StreamingBlog – IWD InsightsInfoContact usImprint and Legal DisclaimerData Protection DeclarationSocialFollow us on TwitterLike us on FacebookInternational retail researchEuropean Leader on siteCustomer InsightsSpeech-to-Text | POS Customer Survey | On-Site Survey | Customer Journey Analysis | NPS AnalysisLearn moreCustomer Insights – IWD ToolsDevelop customer centricity through more customer understanding. This allows you to achieve higher customer frequency, higher customer satisfaction and an increased re-purchase rate through more customer loyalty. Create customer experiences and recognize consumer trends ahead of the competition.Speech-to-TextPOS Customer SurveyOn-Site SurveyCustomer Journey AnalysisNPS AnalysisShop InsightsMystery Shopping | E-Mystery Shopping | Pathways Analysis | Eye-TrackingLearn moreShop Insights – IWD ToolsThe optimal shop design, effective product and offer placement, modern and functional furnishings, stimulating shelf placement, the right paths and motivated staff – all crucial elements for your shop’s success.Mystery ShoppingE-Mystery ShoppingPathways AnalysisEye-TrackingMarketing InsightsCatchment Area Study | Distribution Quality MeasurementLearn moreMarketing Insights – IWD ToolsThe analysis of your catchment areas makes it possible to reduce the distribution of advertisements to an optimum level without divergence loss. Our advertising measurements analyze which instruments and messages motivate your customers to visit the shop. Put your budgets into action.Catchment Area StudyDistribution Quality MeasurementCompetitor InsightsPrice Acquisition |Frequency MeasurementLearn moreCompetitor Insights – IWD ToolsMore and more companies are professionalizing the observation of their competitors. Through covert frequency measurements, price assessment, and analysis of the competition’s product lines, you receive valuable data in the fight for more customers. Recognize the developments in your competition earlier than ever before.Price AcquisitionFrequency MeasurementPASKALLThe #1 Customer Experience PlatformDaily live data forfood retail industryPASKALL provides in real-time a market overview of customer evaluations of discounters, super markets and full-line suppliers.Learn moreSpeech-to-Text at POSUnderstand your customers' needs with AI-based technologies.Immerse yourself into the worldof your customers at the POSAI-based technologies now finally make it possible to analyse a large number of consumer stories at the POS. We identify your success drivers for more insights.Learn moreLeading Trade Companies trust us for 20 YearsCustomer satisfaction survey 2020MeasurementNet Promoter ScoreRate with top gradefor total satisfactionSatisfaction indexfor project managementISO certificated Retail expertise and InnovationISO certified quality market researchOur customers base their decisions on survey data that they can trust on. As an ISO certified market research institute, IWD offers the best methodologies, processes, and data quality, as well as maximum quality transparency. Learn more...EuropewideWe are the only European market research institute that operates with interviewers and mystery shoppers nationwide in 25 European countries. From Moscow to Lisbon, all surveys and assignments at your POS are conducted by interviewers from the IWD.RetailExpertsWith its solutions and products, IWD is highly specialized in retailing and commerce. With 20 years of experience in retail market research, we have a high level of expertise in the areas of property and expansion, category management, retail marketing and customer experience.No. 1 on siteWe are one of Europe's leading market research institutes with 3 million personal POS customer surveys and mystery shopping assignments, and the No. 1 in POS interviews on the sales floor. We combine on-site personnel with innovative technologies and unconventional solutions that meet the highest quality standards. We deliver data and insights you can count on.InnovationDriversIn 2003, IWD was one of the first to develop smartphone-based POS customer surveys, and today has many years of technological and methodological expertise. Innovative tools such as bigdata software, possibilities of artificial intelligence and self-learning systems are continuously integrated into the methodological portfolio.The latest from IWDIn own matterIWD market research GmbH, which is specialized in trade market research, is expanding its management team. Sandra Baethge and Kordula Later take on new positions...Read articlePaskallWith PASKALL IWD provides the first CX platform for the German and European food retail industry. On the basis of daily live data and 30.000 customer surveys per year...Read articleMirror Mirror...who in this land has the fairest prices of all? The Lidl spot, which humorously points out the topic of price leadership, arises high attention and almost 6 millions...Read articleInnovation that is encouragedOur research and development focuses on innovative, technology-oriented process optimization and products. The current focus is on artificial intelligence, predictive analytics and platform development. The project "PASKALL – an AI-based market research tool" is currently being co-funded by the ESF.IWDYour mobile research instituteCertification ISO 20252Pioneers in mobile researchWhere we actWhat makes IWD differentIWD Management-TeamApplication as an interviewerToolsPASKALLSpeech-to-TextPOS Customer SurveyOn-Site SurveyCustomer Journey AnalysisNPS AnalysisMystery ShoppingOnline Mystery ShoppingPathways AnalysisEye-TrackingCatchment Area StudyDistribution Quality MeasurementPrice AcquisitionFrequency MeasurementSocialNews/Trades/EventsMedia/VideosSocial StreamingBlog – IWD InsightsFollow us on TwitterLike us on FacebookContactIWD market research GmbHHasselbachplatz 339104 Magdeburg/GermanyPhone +49 (0)391 7347 053Fax+49 (0)391 7347 [email protected] usImprint and Legal DisclaimerData Protection DeclarationManage CookiesNewsletterSubscribe to our Newsletter and grab regular Insights!IWD NewsletterWebdesign & Development:Die Webstylisten - Webdesign Agency BerlinScroll