"I love Kelton Global: Consumer Insights | Brand Strategy Consulting | Market Research | Quantitative and Qualitative Research"

2022-05-18 05:01:55

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We use quantitative and qualitative research to create customer segmentations, drive innovation, deliver brand strategy and compelling communications.Global Brand Strategy for FacebookCase StudiesGlobal Brand Strategy for FacebookFrom Manila to London, we help Facebook with their most pressing Communications and global Brand Strategy challenges.Learn MoreGlobal Brand Strategy Consulting for MissomaCase StudiesGlobal Brand Strategy Consulting for MissomaMissoma is the demi-fine jewelry category pioneer in the UK, but entering the US meant fierce competition. Here’s how we helped them develop a brand strategy to shine in a crowded category and fuel international growth.Learn MoreInternational Growth Strategy for Dollar Shave ClubCase StudiesInternational Growth Strategy for Dollar Shave ClubWe help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.Learn MoreGlobal Product Launch for MicrosoftGlobal Product Launch for MicrosoftCase StudiesGlobal Product Launch for MicrosoftWe teamed up with Microsoft to establish a compelling narrative for a global product launch. Learn MoreBrand Positioning Strategy and Customer Segmentation Strategy for TargetBrand Positioning Strategy and Customer Segmentation Strategy for TargetCase StudiesBrand Positioning Strategy and Customer Segmentation Strategy for TargetAn updated brand positioning strategy and customer segmentation strategy to re-establish Target as the leader of chic, affordable style. Learn MoreWhat We Do: Strategy ConsultingAs a strategic partner, we work with the world’s best loved brands and disruptive startups to solve business challenges, strategy and growth. From competitive landscape analysis to innovation consulting or brand strategy, we unlock breakthrough insights about your brand, customer, and category. Brand StrategySalt, our full-service brand strategy consulting division, helps brands be essential to today’s customers.Learn More Communication StrategyOur communications experts craft PR Surveys and omnibus research to position brands as thought leaders and experts in their categories.Learn More Experience InnovationWe help teams work together to imagine, build, and optimize experiences that matter.Learn MoreSee more solutionsHow We Do It: Consumer InsightsThe market research tools we use to solve your business challenge. Consumer insights are at the heart of everything we do. With each project, we tap into just the right mix of research methodologies to turn challengesinto opportunities and ideas into reality. From research surveys to ethnographies, customer segmentation to semiotics, we offer a full suite of services. Qualitative ResearchUncover deeper motivations and gain a holistic understanding of your customer. Learn More Quantitative ResearchUse quantitative research to put data to work driving strategy for your business.Learn More Customer SegmentationPrioritize your customer base and transform how you do business with a clearly defined, actionable segmentation strategy.Learn More Customer JourneysImprove customer experience at every touchpoint with an accurate snapshot of all the ways shoppers interact with your brand.Learn More Brand TrackingPower your entire research system with a brand health tracker that delivers actionable context. Learn More Cultural InsightsWe’re passionate about understanding culture, and its impact on human beings.Learn MoreSee more insightsFeatured PerspectivesPerspectivesA Global Research Guidebook: Principles, Methodologies, and Expert Tips to Drive Strategy Across MarketsLearn More12 Growth Hacks for 2021 — Fuel Your Marketing, Insights, and Innovation PlanningLearn MoreCultural Tensions & Emergent Opportunity Spaces for Your BrandLearn MoreA Step-By-Step Guide to Qualitative Research & Remote Workshops During a PandemicLearn MoreHow to Write a Great Market Research RFPLearn MoreCustomer Segmentation Strategy: Build market segmentations with real business impactLearn MoreBrand Tracking: How to Track Brand Awareness with Convergent TrackingLearn MoreSee more perspectivesOur Clients Are Everything“The customer journey completely rang true, and was absolutely validated by their feedback. Great work.”- SonyOur Clients Are Everything“I’ve worked in NYC, London, the West Coast, and Chicago on both the agency and client side… and I have to say that the folks at Kelton are among the most intelligent, kind people I’ve had the chance to work with.”- Delta DentalOur Clients Are Everything“This is the best and most comprehensive piece of research ever done in this space.” - Sterling Backcheck Get StartedReady to Solve Your Challenge?Get Started .footer__logo { max-height: 80px; } About Kelton GlobalKelton, a Material Company, is a strategic consulting agency specializing in quantitative and qualitative market research, brand strategy consulting, customer segmentations, customer experience innovation, PR Surveys, communications strategy, and design. We help businesses in the Americas, Europe, Africa, the Middle East and Asia discover new paths to growth. We’re rooted in the belief that it takes the combination of insights and imagination to fundamentally transform brands. With a journalist’s eye for the human story, Kelton utilizes the best consumer insights engine in the business to solve branding, marketing communications and innovation challenges for clients.Sign up for the latest tips to grow your brand>ServicesQualitative ResearchQuantitative ResearchCustomer SegmentationBrand StrategyRebranding StrategyCustomer Experience StrategyCustomer Journey MappingBrand Portfolio ManagementExperience InnovationBrand TrackingPR SurveysAnalyticsDesign ResearchCultural InsightsCommunication StrategyGet To Know UsCase StudiesPerspectivesWho We AreRecognitionWork at KeltonLet’s ConnectSitemapOur PartnersGreenbergKarma AgencyKiller Visual StrategiesLRWSalt BrandingStrativityT3 eBooksGen Z Doesn’t Need Your BrandHow to Write a Great RFPThe Segmentation JourneyHow to Track Brand AwarenessHow to Build a Learning AgendaInsights Bootcamp – Accelerate Your Consumer ResearchUnderstanding the Customer Journey: 6 Key Steps to Building Better Customer RelationshipsThe New Rules of Consumer EngagementConnectStart Your ProjectWe’re always looking for great talent! Email us your resume:[email protected]Phone: 310-479-4040Chicago200 South Wacker Drive, 16th FloorChicago, IL 60606Los Angeles1900 Avenue of the StarsLos Angeles, CA 90067New York38 West 21st Street, 2nd FloorNew York, NY 10010London27 Provost StreetLondon N1 7NH© 2022 Kelton | A Material Company. | Privacy PolicyCCPA – Do Not Sell My Personal Information