"I love Lauren Pope | Independent content strategist"

2022-05-09 15:54:11

Skip to contentMenuMenuWhat I doAbout meWho I amPrinciplesToolkitsContent strategy toolkitsLog inLog outYour toolkitsYour profileEventsHow to do a content audit: free online eventThinkingContactMenuWhat I doAbout meWho I amPrinciplesToolkitsContent strategy toolkitsLog inLog outYour toolkitsYour profileEventsHow to do a content audit: free online eventThinkingContact.elementor-20347 .elementor-element.elementor-element-ed2215f:not(.elementor-motion-effects-element-type-background), .elementor-20347 .elementor-element.elementor-element-ed2215f > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FFD902;}.elementor-20347 .elementor-element.elementor-element-ed2215f > .elementor-background-overlay{background-image:url("https://lapope.com/staging/7340/wp-content/uploads/2021/10/homepage-1.png");background-position:88% 34%;background-repeat:no-repeat;background-size:63vw auto;opacity:1;transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-20347 .elementor-element.elementor-element-ed2215f{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;padding:10% 0% 25% 0%;}.elementor-20347 .elementor-element.elementor-element-bd407af .elementor-heading-title{font-size:65px;line-height:92px;letter-spacing:1.2px;}.elementor-20347 .elementor-element.elementor-element-bd407af{width:auto;max-width:auto;}.elementor-20347 .elementor-element.elementor-element-bd407af > .elementor-widget-container{background-color:#FFD902;}@media(max-width:1024px){.elementor-20347 .elementor-element.elementor-element-ed2215f > .elementor-background-overlay{background-position:0px 0px;}.elementor-20347 .elementor-element.elementor-element-bd407af .elementor-heading-title{font-size:45px;line-height:55px;}}@media(max-width:767px){.elementor-20347 .elementor-element.elementor-element-ed2215f > .elementor-background-overlay{background-position:0px 0px;}.elementor-20347 .elementor-element.elementor-element-bd407af .elementor-heading-title{font-size:65px;line-height:65px;}}Content with purpose.Strategy with direction.Hi, I’m Lauren Pope, an independent content strategist for charities, arts and culture organisations, and good businesses.I’m a detective, simplifier, and guide for organisations that want to get the right content to the right person at the right time.Work with me if you want to…See things as they are, not as you are1Get to know the people you’re trying to reach and what they need from you, not just what you want to tell them. I’ll also give you an expert, outside perspective on what’s going on in your organisation.Figure out who you are and do it on purpose2You can’t have purposeful content if you don’t know who you are or what you stand for. I can help you pin down your story, messaging and voice so you can make more authentic content.Know where you’re going (and why)Set a destination for content success built on a clear, realistic, vision for your organisation.Turn strategy into actionDevelop a step-by-step roadmap for what you need to do to reach your goals. Get ongoing support and guidance as you operationalise and evolve your approach to content.Make better content, not more contentStop churning out more and more content. Focus on quality, not quantity. Improve your results, cut your costs, reduce your carbon footprint.Inspired by 1Anaïs Nin and 2Dolly Parton respectively.You made me realise just how much a content expert can add to a project. We were suddenly having better conversations and ideas about almost everything because of the perspective and input you brought to the project.Ash Mann, SubstraktWhat I doDiscovery and researchContent auditingContent strategyInformation architectureContent designBrand voiceWebsite redesign supportContent operationsI offer these services as standalone projects, or we can combine them to come up with a programme that meets your needs. Get in touch to set up a discovery call – totally free, no obligation.Get in touchSee my portfolioTen useful things. One email. Articles, opinions, tools and more curated to spark ideas and make connections for anyone who’s interested in content with purpose. One email every two weeks.ClientsMy clients are varied, but one thing unites them: the desire to create positive change in the world. If you want to make the world better, fairer, or more beautiful then I want to work with you.CharitySamaritansChange Grow LiveTrust for Developing CommunitiesCovid Brighton & HoveJacobs FoundationHepatitis C TrustInternet Society*Mental Health Foundation*Clock Tower Sanctuary*In partnership with ContentiousArts and cultureArt FundHarewood HouseAttenborough Centre for the Creative ArtsGood business & agencyRickshaw TravelSubstraktContentiousClearleftBrilliant NoiseWho am I?I’m an independent content strategist, based in Brighton in the UK. I’ve been in content since 2007 and have worked with some of the world’s biggest brands, including adidas and American Express. I started my own business in 2018 so that I could focus on working with organisations that share my values.My backstoryMy principles Start your week with purposeful procrastinationEvery other Monday get ten eclectic links designed to spark ideas and make connections for people working in content, digital, and beyond.Privacy policy© 2022 GeneratePress CloseHomeWhat I doAbout meWho I amPrinciplesToolkitsContent strategy toolkitsLog inLog outYour toolkitsYour profileEventsHow to do a content audit: free online eventThinkingContactManage Cookie ConsentThis site use cookies to optimise performance.FunctionalFunctionalAlways activeThe technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.PreferencesPreferencesThe technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.StatisticsStatisticsThe technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. 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