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2022-05-09 01:25:56

Entering the age of cynicism Entering the age of cynicism SCROLL DOWN 395,000 In its 12th year, Havas Group’s landmark study of brand value, surveying over 395,000 people around the world, uncovers deepening cynicism, alongside a growing expectation gap in consumers’ relationships with brands and businesses. 75% of brands could disappear and would be easily replaced Less than half of brands - 47% - are seen as trustworthy 71% of people surveyed have little faith that brands will deliver on their promises. 395,000 In its 12th year, Havas Group’s landmark study of brand value, surveying over 395,000 people around the world, uncovers deepening cynicism, alongside a growing expectation gap in consumers’ relationships with brands and businesses. To receive the study click here Brought to you by Havas Group Data Protection Policy (except US & Canada) Privacy Policy (US & Canada) Terms of Use (except US & Canada) Terms of Use (US & Canada) Cookie Policy Copyright © 2008-2020 Meaningful Brands®, All rights reserved Please click ‘Yes please’ if you would like to receive newsletters, promotional emails and similar communication from Havas Group. We will only send you relevant information and we will never sell your personal details to any third parties. You can unsubscribe at any time. For more information, please see our Privacy Policy. Yes please No thanks 75% of brands could disappear and would be easily replaced Less than half of brands - 47% - are seen as trustworthy 71% of people surveyed have little faith that brands will deliver on their promises. Data Protection Policy (except US & Canada) Privacy Policy (US & Canada) Terms of Use (except US & Canada) Terms of Use (US & Canada) Cookie Policy Copyright © 2008-2020 Meaningful Brands®, All rights reserved