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2022-05-04 06:23:55

SubscribeLoginModern Retail+ HomepageFAQMy AccountLog outStartupsRetailersPlatformsModern Retail IndexPodcastsEventsModern Retail+SectionsStartupsRetailersPlatformsEventsCollectionsDTC EraGlobal Retail Retail RevolutionStore of the FutureThe Amazon EffectDigiday MediaDigidayGlossyWorklifeCustomStay in TouchNewslettersTwitterFacebookLinkedIn E-Commerce Levi’s adds more sizing features to its website in DTC sales push Denim brand Levi Strauss and Co. is adding more digital tools to help customers find the right size jeans, as part of its mandate to grow direct-to-consumer sales. On Tuesday, the company announced two new digital fit features to its site: a predictive fit algorithm and a photo-bank of products on people of different body types. By Maile McCann Top StoriesMay 04 Store of the Future ‘You’ve got to have a beautiful display to grab people’s attention’: How BlendJet merchandises in stores These days, many brands start out online, where they have control over their merchandising and displays. However, once they start selling through retail partners, they face more challenges such as competing for shelf space and high-traffic aisles. This is why blender brand BlendJet is creating its own store fixtures to cultivate a store-within-store feel. DTC EraDTC Briefing: How the growth playbook for today's DTC brands has changedIt’s easier than ever to start a direct-to-consumer brand, but it’s harder to scale one. But this changing landscape has given rise to a new realization: that there’s never going to be one marketing channel, one community-building tactic, or one product development strategy that every brand can embrace to rise above the competition.Store of the FutureAs remote work persists, retailers see the suburbs as the next hot retail locationThe pandemic has cost businesses located in city and large town centers 35% of their potential takings since March 2020, according to a January report from Centre for Cities. As work from home life continues for many, retailers are seeing growth opportunities in opening stores where shoppers live. Other news to know On Tuesday, Starbucks exceeded quarterly revenue projections in the U.S. The company recorded a 7% increase in same-store sales for its fiscal second quarter. Macy’s is counting on smaller store formats to grow sales. These locations are about one-fifth the size of typical Macy’s stores, taking up between 22,000 to 58,000 square feet.Rite Aid is the latest retailer to offer BNPL financing. The drugstore chain will now offer its online shoppers check-out via Afterpay.  $7.64 billion Starbucks' Q2 revenue PodcastsRetail Revolution‘I was laughed out of the room’: How Bokksu founder Danny Taing bootstrapped his business to a $100M valuationRetail Revolution‘We don’t want to be everything to everyone’: W&P president Kate Lubenesky on evolving a modern kitchen brandE-Commerce‘Consumers have evolved’: TalkShopLive’s Bryan Moore on North America’s growing appetite for livestream commerce Latest StoriesRetail RevolutionWhy more mall brands are ramping up their third-party partnershipsWhile some consumers returned to malls in 2021, January indoor shopping mall foot traffic was down 12.2% compared to January 2020, according to Placer.Ai. In turn, many mall-centered brick and mortar brands like Victoria's Secret, Gap or Skechers are looking for incremental sales via wholesale and retailer partnerships.Member Exclusive'Completely pulled out from all of Facebook': Overheard at the Modern Retail DTC SummitAt the 2022 Modern Retail DTC Summit New Orleans, Louisiana, retail executives came together to discuss about the biggest challenges digitally-native brands are facing today. This is a roundup of their frustrations and solutions when navigating marketing and growth obstacles.SponsoredFor brands the true cost of cart abandonment is lost lifetime value EarningsCiting inflation, CPG conglomerates are raising prices and reporting record profitsDespite inflation, CPG conglomerates outperformed first-quarter estimates after hiking prices. Last week, food and beverage conglomerates Coca-Cola, Hershey's, PepsiCo and Mondelez all surpassed earnings estimates, with year-over-year, first-quarter revenues up between 7% and 16%. While executives have described inflationary pressures as a potential headwind on profits, price increases have largely insulated these conglomerates' bottom lines.EarningsFootwear brand Sorel is leading Columbia Sportswear’s growthAll of Columbia’s brands saw sales increase across the board, but Sorel topped them all with a 37% year-over-year growth. As other retailers like Lululemon bet on the footwear market for growth, Columbia appears to be benefiting again from already having an established brand on its roster. Member Exclusive'I never thought we’d go into Costco so early': Fly by Jing's founder on taking over the grocery aisleFor many direct-to-consumer brands, entering physical retail has become a standard growth strategy. At this week's Modern Retail DTC Summit, Fly by Jing founder Jing Gao highlighted the opportunity and challenges of selling through national retailers. MarketingRetailers tout gas promotions to drive loyalty and trafficGas prices have soared to record highs in recent months, partly as a result of Russia’s war on Ukraine. Recently, retailers have seen this as an opportunity to drive sales and members to their loyalty programs by offering gas promotions. SponsoredHow one brand is growing a sustainable DTC business by optimizing the sales experienceThe Amazon EffectAmazon Briefing: DTC brands are slowly warming up to AmazonAmazon has transformed from anathema to DTC brands to an integral part of their playbooks. This was apparent at the Modern Retail DTC Summit, held this week in New Orleans. Special Feature Modern Retail Omnichannel Forum May 18, 2022 At the Modern Retail Virtual Forum, we’ll bring together senior retail marketers online to discuss the challenges they’re facing and the solutions they’re seeking in the era of smarter retail. 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