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HomeOUR WORKOur JourneyCentre for Rural DevelopmentCentre for Skill Development & EntrepreneurshipCentre for Social InnovationForumAbout UsPartnersMediaPeopleLegal and FinancialsConnectCareersContact UsA poverty-free India, within our lifetime.Learn moreWe are an action institute that works with governments, markets, and civil society to build resilient livelihoods for all.Over 364 million Indians live below the poverty line. At The/Nudge Institute, we believe that it is within our collective means to ensure that every Indian lives a life with dignity out of poverty. We work to create livelihood opportunities at scale, and in doing so, build resilience in society to withstand economic shocks.Our ApproachPrototypedesign effective scalable solutionsPropagatedrive adoption by others with clear evidence of impactProliferatesupport implementation at scale by removing ecosystem barriersCentre for Rural DevelopmentCentre for Skill Development & EntrepreneurshipCentre for Social InnovationForumMediaThis duo incubates early-stage non-profits. Their goal: Bring 1 crore Indians out of poverty by 2025October 29, 2021Unemployment surges to 10.72% amid COVID-19 pandemic; digital upskilling may help revive job marketMay 15, 2021This organisation is alleviating poverty and working with governments to prepare their public systems for the new normalDecember 8, 2020The startups have leveraged cutting edge technology to bring down the overall cost of healthcare: Sudha SrinivasanApril 28, 2021The/Nudge receives $250,000 grant from The Rockefeller FoundationDecember 8, 2017The/Nudge launches Centre for Skill Development & EntrepreneurshipJanuary 8, 2019The/Nudge Foundation turns one year old; helps distressed to studyNovember 11, 2016The/Nudge Foundation receives grant from Mackenzie Scott & husband Dan JewettJune 16, 2021The/Nudge Foundation partners with Maruti SuzukiDecember 5, 2015The/Nudge Forum launches 2-crore CISCO Agri Challenge aiming to spark farmer-centric innovationDecember 20, 2020The/Nudge Centre for Social Innovation selects 4 non-profits for grants under Facebook Pragati to boost women entrepreneurshipMarch 12, 2021The/Nudge announces partnership with NSDC, launched "Centre for Skill Development and Entrepreneurship"January 8, 2019The Big Handshake: Rebuilding India Through Public-Private PartnershipsDecember 7, 2020Tata Trusts partners The/Nudge Foundation on poverty removalMay 17, 2016Tata Trusts inks pact with The/Nudge FoundationMay 7, 2016Tackling rural poverty needs more research and talentMay 27, 2021Social Entrepreneurship In India With Sudha Srinivasan, CEO, The/Nudge Centre For Social InnovationDecember 22, 2020Skilling India: Improving employability of youth from low-Income familiesJanuary 21, 2021Rising Above Binary Choices In Indian AgricultureDecember 16, 2020Rethinking literacy: Why is India not harnessing its vast ocean of knowledge?July 10, 2016Purpose over profit: A shift in priorities in times of pandemicMay 6, 2021Pandemic slices off 75 per cent of income of the ultra-poorMay 19, 2021Nudging top talents into the social sectorDecember 29, 2020Nudging Top Talent to Solve India’s ChallengesJanuary 2, 2021NSDC partners with The/Nudge Foundation to jointly research, innovate, scale skill development initiatives across IndiaJanuary 10, 2019Nandan Nilekani commits $200,000 into The/Nudge FoundationSeptember 10, 2015Nandan Nilekani commits $200,000 into The /Nudge FoundationSeptember 10, 2015N/Core to support 30 nonprofit startups with a new Rs 40 crore fundMarch 21, 2019N/Core launches incubation programme for non-profit startupsJuly 18, 2017N/Core launches accelerator fund to support non-profit start-upsMarch 20, 2019N/Core, IT Firm Mphasis Invest ₹4.5 crore to fund and mentor non-profit startupsJuly 18, 2018N/Core, Cisco to fund non-profit start-ups targeting socioeconomic issuesApril 4, 2018Mphasis, The/Nudge tie up to skill underprivileged womenDecember 12, 2019More advisors join Nilekani’s foundationMarch 24, 2016Is a Nonprofit Job Right for You?May 31, 2021InMobi's Ex Chief Revenue Officer Atul Satija Launches The Nudge FoundationJuly 27, 2015Indian Administrative Fellowship invites c-suite executives to work with government officialsMarch 18, 2021How Nudge Foundation is enabling not-profits to thriveJanuary 7, 2021How Nudge Foundation is enabling not-profits to thriveJanuary 7, 2021How Can India See Sustainable Growth? Abhijit Banerjee to ExplainAugust 13, 2020How a techie got the nudge to help the poorJanuary 23, 2018Gurukul for youthApril 24, 2016Generating livelihood for women from ultra-poor communitiesJanuary 6, 2021Facebook, N/Core to empower women entrepreneurs with its CSR initiativeMarch 11, 2020Ex-Chief Revenue Officer InMobi, creates 'Gurukuls' to 'nudge' people out of povertyAugust 20, 2015Entering the development sector: A fresher’s perspectiveJune 1, 2021Emerging Trends & Open Spaces In Agritech | The/Nudge Centre For Social InnovationFebruary 5, 2021Collaboration is the key for greater social impactJune 3, 2016Citizens, government must work closer than ever to usher in measurable change on achievement of SDGsMarch 19, 2021Cisco, The/Nudge launch contest in pact with govtDecember 18, 2020Cisco Agri Challenge LaunchDecember 18, 2020#charcha2020: How the largest Indian Development sector platform came together in 3 weeksMay 29, 2020Bengaluru-based foundation launches agri-tech solutions contest for start-upsApril 15, 2021Testimonials"We are excited to partner with The/Nudge on The Indian Administrative Fellowship to support implementation of large-scale government programs that will create significant and sustainable impact"Punit GoenkaManaging Director & Chief Executive Officer,Zee Entertainment Enterprises Limited"Asha Kiran is a forward step in bringing a ray of sunshine in the lives of 5 lakh people, living on the margins of society. It's strategic roadmap is sure to help India’s transformative journey to inclusive growth and our collective vision of freedom from poverty, in the not so distant future"Mrs Rajashree BirlaPadma Bhushan and Chairperson - Aditya Birla Centre for Community Initiatives and Rural Development"The demographic dividend is one of the biggest opportunities but is also a big challenge. We need more projects like The/Nudge to succeed and speed"Nandan NilekaniCofounder and Chairman, Infosys & Founding Chariman, UIDAI (Aadhaar)"Facebook Pragati with The/Nudge Centre for Social Innovation is committed to empowering women set-up and grow their businesses and contribute to making the country economically and socially stronger."Ajit MohanVice President and Managing Director, Facebook India"Talent, capital, and innovation are essential for job creation and urban livelihoods for the underprivileged. I am impressed with the rigor of The/Nudge team and their ability to draw talent and capital to promote nonprofit social entrepreneurship."Joseph A McGrail JrPresident,State Street Foundation"The success of an organization can almost always be attributed to the quality of its people. With a leadership team that combines years of experience executing large-scale projects in business and in non-profit social enterprises, The/Nudge has what it takes to achieve success in its journey to alleviate poverty at scale.”Bill RodriguezFormer Managing Director,DRK FoundationPARTNERSHelping on scaleAccess to sufficient clean water is still a significant issue in many parts of India, and adoption at the scale of effective solutions has not happened due to poor service and enablement of long term use (especially in rural India). With “Clean Drinking Water for All”, The/Nudge Prize, powered by Ashirvad, aims to solve this problem through entrepreneurial initiatives.see all partnersPartnersWith our partners, we aim to bring in entrepreneurs who can provide innovative solutions to the critical issue of providing clean drinking water for all. With their ideas, volunteering and kind support, The/Nudge is looking forward to building strong communities and helping increase access to clean drinking water for 19 crore rural households.see all partners.track-vertical { position: absolute; white-space: nowrap; will-change: transform; animation: marquee-vertical 10s linear infinite; /* manipulate the speed of the marquee by changing "20s" line above*/}@keyframes marquee-vertical { from { transform: translateY(0); } to { transform: translateY(-30%); }}.track-vertical-alt{ position: absolute; white-space: nowrap; will-change: transform; animation: marquee-vertical-alt 30s linear infinite; /* manipulate the speed of the marquee by changing "20s" line above*/}@keyframes marquee-vertical-alt { from { transform: translateY(0%); } to { transform: translateY(-30%); }}Learn moreOVERVIEWWe are an action institute that works with governments, markets, and civil society to build resilient livelihoods for all.OVERVIEWWe are an action institute that works with governments, markets, and civil society to build resilient livelihoods for all.Over 364 million Indians live below the poverty line. At The/Nudge Institute, we believe that it is within our collective means to ensure that every Indian lives a life with dignity out of poverty. We work to create livelihood opportunities at scale, and in doing so, build resilience in society to withstand economic shocks.EXPLORE OUR APPROACHOur ApproachPrototypedesign effective scalable solutionsPropagatedrive adoption by others with clear evidence of impactProliferatesupport implementation at scale by removing ecosystem barriersEXPLORE OUR WORKOur Work80+non profits incubated17K+youth supported31K+households reachedEXPORE INITIATIVESInitiativeCentre for Rural DevelopmentCentre for Rural Development mandate is to serve landless, small and marginal farming households living in extreme poverty by helping them build sustainable livelihoods.ProgramsUltra-Poor ProgramAsha KiranTransforming Agriculture for Small FarmersLEARN MOREInitiativeCentre Skill Development & EntrepreneurshipCentre for Skill Development & Entrepreneurship works to bridge the skill gap among youth who have been left behind due to lack of quality education and enables them to access opportunities in the formal sector.ProgramsFuture PerfectLEARN MOREInitiativeCentre for Social InnovationCentre for Social Innovation works towards nudging and nurturing India’s top talent to work on India’s developmental problems.ProgramsSocial EntrepreneurshipThe/Nudge PrizeIndian Administrative FellowshipLEARN MOREInitiativeForumThe/Nudge Forum is a platform to accelerate problem solving by bringing stakeholders together for collective thought and action for large scale social change.EventsCharcha 2021Agri Charcha 2020Forum Global Edition 2020Charcha 2020LEARN MOREPartners.track-vertical { position: absolute; white-space: nowrap; will-change: transform; animation: marquee-vertical 30s linear infinite; /* manipulate the speed of the marquee by changing "20s" line above*/}@keyframes marquee-vertical { from { transform: translateY(0); } to { transform: translateY(-20%); }}.track-vertical-alt{ position: absolute; white-space: nowrap; will-change: transform; animation: marquee-vertical-alt 30s linear infinite; /* manipulate the speed of the marquee by changing "20s" line above*/}@keyframes marquee-vertical-alt { from { transform: translateY(0%); } to { transform: translateY(-20%); }}Testimonials"We are excited to partner with The/Nudge on The Indian Administrative Fellowship to support implementation of large-scale government programs that will create significant and sustainable impact"Punit GoenkaManaging Director & Chief Executive Officer, Zee Entertainment Enterprises Limited"Asha Kiran is a forward step in bringing a ray of sunshine in the lives of 5 lakh people, living on the margins of society. It's strategic roadmap is sure to help India’s transformative journey to inclusive growth and our collective vision of freedom from poverty, in the not so distant future"Mrs Rajashree BirlaPadma Bhushan and Chairperson - Aditya Birla Centre for Community Initiatives and Rural Development"The demographic dividend is one of the biggest opportunities but is also a big challenge. We need more projects like The/Nudge to succeed and speed"Nandan NilekaniCofounder and Chairman, Infosys & Founding Chariman, UIDAI (Aadhaar)"Facebook Pragati with The/Nudge Centre for Social Innovation is committed to empowering women set-up and grow their businesses and contribute to making the country economically and socially stronger."Ajit MohanVice President and Managing Director, Facebook India"Talent, capital, and innovation are essential for job creation and urban livelihoods for the underprivileged. I am impressed with the rigor of The/Nudge team and their ability to draw talent and capital to promote nonprofit social entrepreneurship."Joseph A McGrail JrPresident, State Street Foundation"The success of an organization can almost always be attributed to the quality of its people. With a leadership team that combines years of experience executing large-scale projects in business and in non-profit social enterprises, The/Nudge has what it takes to achieve success in its journey to alleviate poverty at scale.”Bill RodriguezFormer Managing Director, DRK FoundationCareersJoin us in our journey to end poverty, within our lifetimeThe/Nudge Institute is a collective of some of India’s brightest entrepreneurs, leaders and changemakers, informed by different cultures and perspectives. We are always on the lookout for talent to tackle the greatest human development challenge of our times.CAREERS @ THE/NUDGE .slick-slide {outline: none !important;}.slick-dotted.slick-slider {margin-bottom: 0 !important;}.slick-center {transform: scale(1);opacity: 1;transition: all 0.2s;-webkit-transform: scale(1); }.slide-item-wrapper:focus { outline: transparent none 0; outline-color: transparent; outline-style: none; outline-width: 0;}.slick-track {margin: 0;}.slide-items {display: flex !important;}.slick-list, .slick-slider, .slick-track {position: relative;display: flex;align-items: center;height: auto; }.slide-prev, .slide-next {display: flex !important;}.slide-prev.slick-disabled, .slide-next.slick-disabled {opacity: 0 !important;display: none !important;}.slick-dots {padding: 0 10px; bottom: 0; left: 50%; width: 100%;max-width: 50vw; transform: translateX(-50%); list-style: none; text-align: center; background: transparent;display: flex; margin: 0 auto; justify-content: center; z-index: 1;}.slick-dots li { position:relative; list-style: none; width:100%;max-width:100px; height: 4px; margin-right: 0 0 5px 0; overflow: hidden; cursor: pointer; background-color: rgba(255, 255, 255, 0.4); border-radius: 100px; transition: all 0.2s;transition-timing-function: linear;}.slick-dots li:last-of-type {margin-right: 0;}.slick-dots li:hover {background-color: rgba(255, 255, 255, 0.6);} .slick-dots li button {position:absoulute;padding: 0 !important;top: 0; left 0; width: 100% ; height: 100%; cursor: pointer; border-radius: 10px; background: transparent ; background-color: white;}.slick-dots li.slick-active button { width: 100%; border-radius: 10px; -webkit-animation: activeNav 10.5s forwards; animation: activeNav 10.5s forwards; transition-timing-function: linear;}.slick-dots li button:before { display: none; content: ''; position:absoulute; top: 0; left 0; width: 0; height: 0; cursor: pointer; background: transparent ;}@keyframes activeNav { 0% { width : 0; } 100% { width : 100%; }}/*Responsive tablet view*/@media only screen and (max-width: 991px) { .slick-dots { max-width: 75vw; }}/*Responsive mobile view*/@media only screen and (max-width: 767px) {.slide-prev.desktop-arrow, .slide-next.desktop-arrow {opacity: 0 !important;display: none !important;}.slick-dots{ position: absolute !important; top: 100px; left: 0; transform: translateX(0); z-index: 999999999; height: 5px; max-width: 100%;/*Layouts mobile*/ display: grid; grid-template-columns: repeat( auto-fit, minmax(2px, 1fr) ); grid-gap: 5px;}.slick-dots li{ width: 100%; margin: 0;}.slick-track { height: 100%;}.slick-list, .slick-slider, .slick-track {height: 100%;}}In the newsNEWSThe/Nudge launches Centre for Skill Development & EntrepreneurshipRead Story →NEWSThe/Nudge receives $250,000 grant from The Rockefeller FoundationRead Story →NEWSThe/Nudge Foundation receives grant from Mackenzie Scott & husband Dan JewettRead Story →NEWSUnemployment surges to 10.72% amid COVID-19 pandemic; digital upskilling may help revive job marketRead Story →NEWSThis duo incubates early-stage non-profits. Their goal: Bring 1 crore Indians out of poverty by 2025Read Story →Ground Floor, #15-19, Near APJ Abdul Kalam Enclave, Aswath Nagar Service Road, ORR, Dodda Nekkundi Extension, Marathahalli, Bengaluru, Karnataka 560037.w-inline-block { text-decoration-color: #ddd0cc;}Our WorkCentre for Rural DevelopmentCentre for Skill Development & EntrepreneurshipCentre for Social InnovationForumGet to Know UsOur JourneyLegal and FinancialsCareersMediaConnectContact UsGet InvolvedThank you! Your submission has been received!Oops! Something went wrong while submitting the form.© 2021 The/Nudge. All rights reserved.