"I love Tommy Li Design Workshop"

2022-05-05 10:11:36

WORK / minimal WORK / play POSTER Publication Exhibition ABOUT CONTACT WORK / minimal WORK / play POSTER Publication Exhibition ABOUT CONTACT Ling Lee Ling Lee2020BrandingLING LEE’s new visuals differentiate the skincare and food product lines, the design concept also evokes the idea of geometric form and basic elements of visual communication that depicts the brand’s philosophy — good deeds give rise to positive. This is the key fundamental to happiness that nourishes our skin and spirit. The refreshed packaging in white references organic and natural beauty. The colourful palette of visual features youthful and radiant. The holistic look and feel of the new packaging are elegantly minimal, giving an intuitive function yet with an aesthetic touch.Ling Lee2020品牌形象 TOP2 TOP22020BrandingTOP22020品牌形象 MAIDO MAIDO2019Branding萬韡堂2019品牌形象禾花雀數量年年遞減，蝗蟲等這些害蟲肆無忌憚地侵襲禾稻，一夜間令田地寸草不生。「萬韡堂」以禾花雀為商標設計，呼籲提醒保護禾花雀的重要性，保護天然環境和稻田。 DIRCE DIRCE2019BrandingDIRCE2019品牌形象 Matteo Ricci The Musical Matteo Ricci The Musical2019Branding利馬竇音樂劇2019品牌形象 Pause for Life Pause for life2018PackagingA premium stationary kit is designed for people enjoying the slow living pace. The 2-stack stationary kit is composed of several small boxes and made of wood and cement. Each of the representative emblems on the box lids is a simile of the items inside the boxes. Incense sticks, papers, fountain pens, ink cartridges, stamps and ink pad can be found in the small boxes inside, that a person can be used while enjoying the moment of calm. 暫亭2018包裝暫亭是可以讓人休息、培養生活態度、享受慢生活節奏而設計的空間。當中由木和水泥製成的兩層小盒，蓋上每個代表性標誌都是盒內物品的比喻。小盒子裡可以找到香棒、紙、鋼筆、墨盒、印章和墨水墊，讓人可以在享受平靜時刻時使用。 Yi O Rice Yi O Rice2018PackagingYi O is a village located in Lantau Island, Hong Kong with over 200 years history. Not many local farmers growing rice in Hong Kong nowadays however, there is still an organic rice paddy in Yi O. To position the brand in the premium market, Tommy designed the new packaged gift box containing two bottles of Yi O rice with the illustration of a farmer, a plough and a cow, which are the very local and representative agricultural elements in the old days. 二澳米2018包裝設計 AGI in China AGI in China2018TypographyThe three sculptures depict the lofty mountain (A), the formless cloud (G) and the mighty waterfall (I), and presenting the theme of AGI China exhibition ─ Up and Down, East and West,Domestic and Foreign,Ancient and Modern, FrontandRear, Left and Right, Southand North, Largeand Small.AGI 在中國2018字體設計山起巒伏盆雲冥昧瀑下濯足 Zen Ori Zen Ori2015BrandingLife is like a clock ── from scratch and work up a sweat. Once it finally ends, the clock comes back to the beginning. Empty our mind and free ourselves from the known which breeds judgment, worry and sorrow. Zen Ori is an upscale clubhouse in Tiananmen district in Beijing. The design blend with a garden theme, where an oasis in the city for quiet down and finding peace of mind. Ori is the abbreviation of Origin, the point at where something begins. The logo symbol Z, which is the initial letter of ZEN appears in different forms on different applications. This implies that change is the only constant in life. However, in the end we are still back to square one.禪元2015品牌形象人生像時鐘──從零開始，時針營營役役地走了一圈，最後還是走回去零點。歸零禪修就是把自己心靈清空，當心境歸零，自然心胸豁達，海闊天空。禪元是一個位於北京天安門的高級會所，以庭園為特色主體，是城市中的一片緑洲，繁華中的一片寧靜，讓都市人憩息，洗滌心靈找回原點。名字中的「元」除了跟「園」同音，亦是指天地元氣的根源。商標Z是襌的英文ZEN字的開首字母，以不同的形態出現，意指生命中的變化，但所有變化後，還是回歸最原始狀態。 ENZO ENZO2016BrandingWhat are the essential qualities of being a perfect woman? Wisdom shows one’s rationality and experiences; mentality reflects one’s attitude and awareness. Perfect women live the abundantly beautiful lives, being inspired and inspiring others, and love captivates their hearts. Love makes deepest impact on our mind and moves us. Through the choice of pastel colors that depicting women the most and tie in with ENZO gemstone, we fill ENZO with the colors of love and turn out to be their vital visual elements of the brand.ENZO2016品牌形象甚麼是作為完美女性的先決質素？智慧表現理性和經驗; 心態反映態度和意識。完美女性擁有豐盛美麗生活，鼓勵自己同時啟發他人，而愛最能抓住她們的心。愛在我們心靈深處，令人愉悅滿足。透過選擇最描述女性的粉系顏色及配合ENZO彩寶，我們把ENZO填滿真愛色彩，成為品牌重要的視覺元素。 Artmo Artmo2009Branding“Artmo” comes from “Art atmosphere” which is a new attempt of “Red Apple” furniture to build a natural, environmental and eco-friendly luxurious mattress brand. In order to help developing the Chinese brand into an international brand, Tommy employed a collaborated design strategy, inviting Japanese graphic designer Shinnoske Sugisaki to create artistic mattress, transforming the functional bedding products into art pieces. The mattresses are presented in the products catalogue in an aesthetics way to keep strengthening its artistic characteristics, developed an artful brand image and packaging. This made “Artmo” become a grand and modern mattress brand.艾莫2009品牌形象Artmo源自「Art Atmosphere」（藝術的氛圍），是「紅蘋果」傢俱的新嘗試，銳意打造一個全大自然、環保、無污染的高檔床墊品牌。為使一個中國本土品牌更國際化，我們採用合作設計的策略，邀請日本平面設計師——杉崎真之助共同創作兼具藝術性的床墊，使實用的寢具產品搖身一變成為藝術品。產品目錄中的床墊展示更以藝術手法處理，持續深化其藝術性，打造出充滿藝術意味的品牌形象和設計包裝，令Artmo成為一個高檔及擁有現代感的床墊品牌。 Imperial Club Imperial Club2013Branding皇城會2013品牌形象 Hang Seng Bank Hang Seng Bank2014BrandingHang Seng Bank has rooted in Hong Kong more than 80 years, keep anticipating changing customer needs and economic opportunities. In this brand identity revamp project, the corporate color and typeface had been modified and refreshed together with the visual DNA development continuing portrays the core values of the bank. From graphic design to interior design, from the main branch to Prestige and Preferred Banking Centre, every step is methodically executed in view of the project’s complexity.恒生銀行2014品牌形象恒生銀行能植根香港八十多年而迄立不倒，全因能因應市場輚變而不斷改進自己。這次品牌優化工程的覆蓋層面複雜，由平面設計上重新選定企業顏色、修正字體; 至重整空間設計系統，由各區分行至優進及優越理財中心，從每一個細節都體現到品牌視覺基因的延續和恒生之核生價值。 TaeTea TaeTea2013BrandingIn the vast tea market, it is not easy at all to recreate a unique image for a traditional tea brand leader of long standing. The key is to know yourself, know your enemy. When the mainstream design tends to luxurious and overcomplicated packaging and applied to any industry, we chose to back to the basic. We designed a tea ceremony set for Taetea. Zen is the ideas. Tea and Zen are oneness——the art of tea was a development of the Zen ritual, to achieve tranquility.大益2013品牌形象在浩瀚的茶葉市場中，為歷史悠久的茶葉品牌重新打造一套有個性的茶品形象，並非易事，關鍵是要知己知彼。當各行業的主流設計趨向於奢華和過於復雜的包裝系統時，我們選擇回到基本。我們為大益設計茶道盒「禪几」，禪是當中的想法。茶和禪本是一體，茶道基本上發展自禪宗，同是追求安寧為根本。 Gemania Gemania2012BrandingThe value of diamond lies in far beyond itself, but more importantly, as in women's catchword-"feel". Targeting at middle class, the overall image we built for this mainland jewelry company was based on an incredible tale of treasure hunting in Goldkonda where the Star of Africa was found. Meanwhile, with western cultural element's penetration, we promoted the customers' sense of superiority as middle class. Although a successful brand needs time to be built and consolidated, such new brand as Gemania, with our catalyst, jumped into market within the shortest time and had received great popularity.綻銘2012品牌形象鑽飾的價值不止在其產品本身，消費者對品牌之認同感及話題延續,至為重要。我們替國內一個全新鑽飾品牌打造形象，整體形象建立在一個傳奇尋寶旅程的延續，以探索非洲之星的發源地——戈爾康達為依據，定位於中產消費層，滲入西方文化的原素，提升顧客作為中產階層的優越感。雖然一個成功的品牌是需要時間慢慢建立及沉澱，但這次加上合成催化劑，令綻銘以最快時間融入市場，被消費者追捧。 The Emotion Thermometer Antalis Hong Kong 2016 Calendar2016PackagingEmotion changes constantly and instantly like weather and temperature, like roller coaster ride. Up one day, down the next. Whenever you are on cloud nine and laugh out loud (LOL), or at mad (piss off), even work all night for 36 hours and feeling so sluggish (Zzz). With the emotion thermometer, you can let others know your mood right now.Emotion thermometer is designed for Antalis Hong Kong 2016 calendar. We combine the elements of emotion and paper to create this extraordinary calendar in a fun and humorous way.近利香港2016年曆2016包裝情緒變化有如天氣和溫度難以猜測，短短數小時心情尤如坐過山車，經過高山低谷。不要讓你無辜的朋友誤踩地雷被噴得一鼻子灰，還是亮著你的情緒溫度計，這刻是開心大笑(LOL)，抑或生氣中，生人勿近(piss off)，甚至通宵工作已經三十六小時很想睡覺(Zzz)，讓大家一目了然吧。情緒溫度計是替近利紙行設計的2016年年曆，把情緒和紙張結合，以幽默的方式為平凡的年曆加上一點趣味性。 Ying Kee Tea House Ying Kee Tea House2010Branding“Ying Kee Tea House”, a historic brand started business in 1881 Qing Dynasty. To revamp and making a difference for a traditional well-known tea brand by modern approach is the key to breakthrough. Capturing the essential concept in the tea ceremony, a modern style of Chinese painting which comprises mountain, water and wood is employed. The new and limited zinc bottle package collaborate with“Royal Selangor”is made as the prelude for the brand enhancement which helps to further highlight the leading position of the brand.英記茶莊2010品牌形象英記茶莊始創於1881年清朝，是一個家傳戶曉的茶莊。要重新設計一個已逾百年的品牌，突破傳統茶葉品牌的固有形象，關鍵在於要以不落俗套的手法，捉緊茶道的精要概念，輔以現代的手法，表現與別不同的中國畫中山、水、木氣派，以如此嶄新的視覺形式，表現品牌傳統的核心價值。而作為優化品牌的前奏，我們為英記引入高檔生活精品「Royal Selangor」，合作為其打造全新的鋅鐵產品包裝，藉此確立品牌在整個行業中舉足輕重的地位。 Carpenter Tan Carpenter Tan2014BrandingGreat courage and vision are essential for a time-honored brand to modernize its logo to keep pace with the market trend. The bravery and far-sighted she has, which defines Carpenter Tan as the ideal customer we eager to work with for years. To achieve a new refreshing brand image, it’s not only contributed by the great effort of the design team, but also with the client’s foresight and determination.譚木匠2014品牌形象譚木匠作為此行業中的老品牌，能夠為配合今天市場改變而重新設計商標，是需要勇氣和遠大的目光。具有這種心態的公司，正是我們多年來尋找的理想客戶。打造一個令人耳目一新的形象，除了整個團隊全心創造，更需要客戶的遠大目光及決心。 Prosays' Prosays'2006BrandingThe brand“Prosays’”stands for“Professional Says”which targets professional and high-end tier of customers. In order to stand out from the numerous cosmetic brands and redraw customers’ attentions, Tommy intended to adopt an extraordinary color tone and unusual typography. He employed black humor on packaging by using stick insects which strong in hiding in the branches to represent concealer products; for the hydrating rose water, he used a dried octopus to reflect the importance of keeping the skin hydrated. All these visual elements were not only humorous, but also full of uniqueness. Prosays’2006品牌形象「Prosays’」的意思是「Professional Says」，是一個針對專業、高端客群的化妝品品牌。為了在云云的化妝品品牌中帶來改變，令消費者眼前一亮，Tommy刻意採用非一般的配色和與別不同的字體設計，更在包裝上大玩黑色幽默－－以擅於隱藏在樹枝上的竹節蟲，象徵遮瑕產品（Disappear）；而保濕用的玫瑰水（Rose Water），則以八爪魚乾反映其保濕的需要性，既玩味十足又富獨特性。 Tea & Date Tea & Date2011Branding"Tea & Date" is one of Guangzhou Heng Fu Tea Industry Co Ltd's brands which mainly targets new age customers. Unlike the traditional tea houses, "Tea & Date" provides a unique shopping experience -- personalised tea purchase.Regarding the design of the packaging, there are some blessing totems. Neat and simple. The premium collection, with a mix of international and orient style, attracts younger tiers of customers. With the combination of a special typeface and thenatural sceneries, it depicts a modern picture -- enjoying the sight of landscape while sipping the tea. In this way, the brand name "Tea & Date" simply tells a story between tea and people.茶約2011品牌形象茶約是廣州恆福茶業有限公司旗下品牌，主要是拓展年輕人市場，以DIY購茶的獨特概念，打破傳統茶店乏味的銷售模式。從包裝設計上，以帶有祝福喻意的視覺圖像，簡約呈現於小巧包裝上。以品茶賞景為題，把字形跟景物構成了現代風格的意境，將禮盒系列以東方國際感覺打進更大之年輕消費群。茶約完全體現出其本意「以茶約心」，就是人跟茶的一個約定。 The Vietnam Woods  The Vietnam Wood2010BrandingThe Vietnam Woods is a new trial of Lo Chiu Vietnamese Restaurant which aims to introduce a unique style of Viet restaurant. The name has a meaning of a joyful nature with simple and elegant interior design. It aims to provide a cozy and comfortable dining place for those fast-paced local urbanites.In order to emphasize the traditional colonial characteristics of Sino-French Viet cuisine, Tommy designed a few distinctive graphics, for instance, using a French noble chair to fuse with the Ming Dynasty furniture or mixing the French balloon with traditional Chinese kite, creating special graphics in window blinds format. Nowadays, many Vietnamese restaurants like to use some natural typical elements e.g. Vietnam hat or pedicab as decoration. However, Tommy tried to use a new angel to present a Viet restaurant, bringing a brand new and meaningful set of visual image to the restaurant.悅木2010品牌形象悅木是「老趙越南餐廳」旗下的新嘗試，銳意打造一間與眾不同的越南菜館。名字取自令人愉悅的大自然感覺，配合簡約而優雅的裝潢，為生活步伐急速的都市人，提供一個悠閒舒適的好去處。為突顯越南菜法中混合的傳統殖民地特色，我們設計出數款融合法中特色的圖案，將法國貴族座椅融於中國明式傢俱之中、又或是法國熱氣球融於中國傳統風箏，創作出數款百葉窗形的獨特圖案。坊間的越南餐廳多使用竹笠、三輪車等地道越南事物作裝飾，悅木嘗試從全新的角度出發，為越南菜館帶來新穎獨特，又具深度的全新視覺形象。 Shanghai Watch Shanghai Watch2009BrandingEstablished in Shanghai, China in 1955, “Shanghai Watch” is the premier watch brand in China. Its standing in the history of modern China is equally luminous. Tommy rebuilt the brand through successful marketing strategy, repackaging and even brought a new tourbillion watch designed by Eric Giroud, one of the influential watch designer in the world, and tied with the brand concept together with systematic positioning which added values to the watch. The selling was skyrocketing and the products were out of stock within 3 weeks. This creates a legend in Shanghai historical watch brands.上海牌2009品牌形象創立於1955年的上海手錶廠，是中國鐘錶工業最具代表性的品牌，在新中國的民族工業史上可謂歷史悠久。我們藉著成功的市場策略，以及設計的力量為品牌重新包裝，更帶來其中一位最有影響力的世界級手錶設計師 一一Eric Giroud設計的全新陀飛輪手錶，配合富創意的品牌概念，以精密的部署，成功令這個手錶品牌增值百倍，新產品更於三個星期內火速售罄，可說是上海歷史手錶品牌中的一個神話。 Swarovski Fine Jewelry Swarovski Fine Jewelry2012BrandingSwarovski, a century-old European brand well known for its crystals, launched its diamonds sub brand, Swarovski Fine Jewelry, with target customers at upper class. With the brand’s popularity, along with the cooperation among image, packaging and store interior design, the brand’s new image stood a place in the market.施華洛世奇2012品牌形象以水晶聞名於世的百年歐洲品牌，推出主打鑽石的副線品牌，針對高端客戶群。以品牌的知名度，加上形象、包裝以至店鋪空間的互相配合，令品牌的新形象在市場上站穩一席位。 Chow Sang Sang Chow Sang Sang2006BrandingIn Chinese, the name Chow Sang Sang are blessing words: “May there is surpluses every year and the circles of life never end.’. Water and fish had a strong bonding and a deep philosophical meaning for Chinese. Therefore, from the logotype to the shop window, a sculpture pattern derived from a fleet of ocean fish spiraling upwards was presented.周生生2006品牌形象周生生的名字本身就有「年年有餘、生生不息」的意思，水跟魚的關係是很重要的，從商標設計開始到店舖櫥窗都是利用魚群迴旋上游的優美形態去構成獨特的圖案。 Ling Lee — view — TOP2 — view — MAIDO — view — DIRCE — view — Matteo Ricci The Musical — view — Pause for Life — view — Yi O Rice — view — AGI in China — view — Zen Ori — view — ENZO — view — Artmo — view — Imperial Club — view — Hang Seng Bank — view — TaeTea — view — Gemania — view — The Emotion Thermometer — view — Ying Kee Tea House — view — Carpenter Tan — view — Prosays' — view — Tea & Date — view — The Vietnam Woods  — view — Shanghai Watch — view — Swarovski Fine Jewelry — view — Chow Sang Sang — view — © 2021 Tommy Li Design Workshop