"I love See How People Really Watch TV | TVision Insights"

2022-10-02 03:57:02

Join us on October 6th at 2 pm EST for our Insurance Industry Spotlight Webinar See More Look Who's Getting Attention Find out how the biggest insurance brands stack up for ad attention across linear and CTV. In our webinar, we'll dig into the ads, apps, networks, and programs that are engaging their audiences. Learn More Home Solutions Ad ScoreBoard TV Planning & Measurement Digital Activation Creative Monitoring Linear TV Insights CTV Analytics Calibration Data Data Licensing Insights Reports Blog Newsroom Success Stories Company About Careers Our People Our Technology Our Panel Why Attention Media Center Login Contact Us Solutions submenu_hide column_hide Brands & Agencies Our attention insights enable smarter media choices and rapid feedback on your campaign’s audience engagement Ad Scoreboard TV Planning & Measurement Digital Activation Creative Monitoring column_hide Networks & Streaming Services TVision reporting provides greater clarity and competitive insight into who is watching what content across the TV landscape Linear TV Insights CTV Analytics column_hide Data Partners Data from the TVision panel acts as a truth set and fills in knowledge gaps for TV measurement solutions built from big data Calibration Data Data Licensing Insights submenu_hide column_hide Tune In to TV Trends Stay up to date with the latest research into how, where and what people are watching on TV Reports Blog Newsroom column_flex2_hide Featured Content Blog Insights Pre Mid-Terms: Political Ads Capture Attention Insights The Top Ads for Attention June - August 2022 Success Stories Company submenu_hide column_hide Our Company We provide second-by-second, person-level data about how and what people watch on both linear and streaming TV column_hide About Careers Our People Our Technology Our Panel Why Attention Media Center column_hide Join the TVision Team View Open Roles Login Contact Us See How People Really Watch TV Access actionable insights and detailed data on viewer engagement across devices, apps, networks, shows, and ads Get Started Attention Platform Know When TV Audiences are Paying Attention We’re the only company capable of measuring real-world viewability and attention for TV. Marketers, networks, apps, and industry watchers all use TVision’s SaaS platform to find how TV content and ads engage audiences. Learn More Panel Data Strengthen and Expand Your Data The next generation of TV currencies and measurement platforms are being built with data from TVision’s panel. TVision data isn’t a black box - we’re proud to support a more transparent future for TV measurement. Learn More TVision is Trusted ByVIEW ALL "TVision is now an integral part of our measurement ecosystem." Paolo Provinciali Head of US MediaAnheuser-Busch "Attention is informing buying decisions at brands and agencies, so it's powerful for our sales team to have this data to share." JT Peace Associate Director of Ad SalesThe Weather Channel "I believe that TVision plays a huge role in the future of TV measurement - they understand if someone is present or paying attention and I think those are powerful metrics for marketers to have." Joanne Leong VP, Director, Global MediaPartnershipsDentsu Aegis Network “By calibrating our extrapolated household-level demographics to data from TVision’s panel we can provide person and demographic level data. Their co-viewing data is an important and necessary component to our solution and our support of NBC’s programming for The Olympics and the Super Bowl.” Sean Miller CEOiSpot.TV "TVision is at the forefront of bringing innovative technology to address this need and advance the very notion of audience measurement." Jane Clarke Managing Director and CEOCoalition For Innovative Media Measurement (CIMM) “TVision’s panel enables VideoAmp to enhance our dataset with information about the actual humans in front of the TV.” Jonathan Steuer EVP of TV Strategy & CurrencyVideoAmp "With TVision’s platform, we are able to identify how viewers are engaging with our premium programming and advertising." Scott Collins President of Advertising SalesAMC Networks “With TVision we can deliver the granular and actionable insights on audience attention and viewing patterns to complete the cross-platform picture our customers are asking for.” VP of New Product Development, MoatOracle “TVision fills a void that has existed and is becoming increasingly important to pay attention to, which is whether people are actually being affected by advertising, when they're paying attention.” Adam Gerber President of Global MediaEssence “With TVision we are able to add a deeper layer of insights to our already robust measurement offering.” Robert Bareuther SVP Business DevelopmentiSpot.TV “​​With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.” Jay Altschuler VP of Media TransformationPetco "TVision is now an integral part of our measurement ecosystem." Paolo Provinciali Head of US MediaAnheuser-Busch "Attention is informing buying decisions at brands and agencies, so it's powerful for our sales team to have this data to share." JT Peace Associate Director of Ad SalesThe Weather Channel "I believe that TVision plays a huge role in the future of TV measurement - they understand if someone is present or paying attention and I think those are powerful metrics for marketers to have." Joanne Leong VP, Director, Global MediaPartnershipsDentsu Aegis Network “By calibrating our extrapolated household-level demographics to data from TVision’s panel we can provide person and demographic level data. Their co-viewing data is an important and necessary component to our solution and our support of NBC’s programming for The Olympics and the Super Bowl.” Sean Miller CEOiSpot.TV "TVision is at the forefront of bringing innovative technology to address this need and advance the very notion of audience measurement." Jane Clarke Managing Director and CEOCoalition For Innovative Media Measurement (CIMM) “TVision’s panel enables VideoAmp to enhance our dataset with information about the actual humans in front of the TV.” Jonathan Steuer EVP of TV Strategy & CurrencyVideoAmp "With TVision’s platform, we are able to identify how viewers are engaging with our premium programming and advertising." Scott Collins President of Advertising SalesAMC Networks “With TVision we can deliver the granular and actionable insights on audience attention and viewing patterns to complete the cross-platform picture our customers are asking for.” VP of New Product Development, MoatOracle “TVision fills a void that has existed and is becoming increasingly important to pay attention to, which is whether people are actually being affected by advertising, when they're paying attention.” Adam Gerber President of Global MediaEssence “With TVision we are able to add a deeper layer of insights to our already robust measurement offering.” Robert Bareuther SVP Business DevelopmentiSpot.TV “​​With TVision, now brands have the ability to optimize television and make it as accountable as we do in digital.” Jay Altschuler VP of Media TransformationPetco Innovative Tech + Proprietary Panel Power Our Next-Gen Solutions TVision gathers second-by-second data from a nationally representative panel of households who have signed on to help our industry understand how, what, and when they watch TV. We turn privacy-safe observations into actionable media insights through a combination of sophisticated in-home computer-vision technology, IOT, and advanced data processing. Every second, we’re capturing and reporting: What program or ad is playing on the TV How that content is getting to the TV Which individualsare in the room If they're paying attention to the TV 24000000000 Measured Seconds of TV Viewing Across Both Linear & CTV See How It Works Our Solutions For Brands & Agencies Ad Scoreboard Easily add Attention data to your day-to-day with quick insights on any brand, creative, or network-all in one place. Go To Ad Scoreboard TV Planning & Measurement Get metrics to evaluate viewer attention and benchmark the performance of both ads and programming on linear and CTV. Go To TV Planning & Measurement Digital Activation Incorporate attention scoring into Linear and CTV ad buys to automate media valuations based on viewer engagement. Go To Audience Activation Creative Monitoring Ensure ads deliver their maximum value with insights into ad wear-out and where they engage the most attentive audiences. Go To Creative Monitoring For Networks & Streaming Services Linear TV Insights Drive more value for your inventory with detailed insight into audience engagement across networks, programs and dayparts. Go To Linear TV Insights CTV Analytics Get the most comprehensive look at the CTV landscape with timely insight into viewer engagement across devices, apps, and shows. Go To CTV Analytics For Measurement & Data Partners Calibration Data Apply our person-level insights to census-scale data to develop a more accurate picture of how people watch TV. Go To Calibration Data Data Licensing Solve for knowledge gaps, and unlimited use cases with flexible data on how, when, and what people watch on TV. Go To Data Licensing Easily add Attention data to your day-to-day with quick insights on any brand, creative, or network-all in one place. Go To Ad Scoreboard Get metrics to evaluate viewer attention and benchmark the performance of both ads and programming on linear and CTV. Go To TV Planning & Measurement Incorporate attention scoring into Linear and CTV ad buys to automate media valuations based on viewer engagement. Go To Audience Activation Ensure ads deliver their maximum value with insights into ad wear-out and where they engage the most attentive audiences. Go To Creative Monitoring Drive more value for your inventory with detailed insight into audience engagement across networks, programs and dayparts. Go To Linear TV Insights Get the most comprehensive look at the CTV landscape with timely insight into viewer engagement across devices, apps, and shows. Go To CTV Analytics Apply our person-level insights to census-scale data to develop a more accurate picture of how people watch TV. Go To Calibration Data Solve for knowledge gaps, and unlimited use cases with flexible data on how, when, and what people watch on TV. Go To Data Licensing Our Clients 71 Client Case Studies New Research & ResourcesVIEW ALL Blog Pre Mid-Terms: Political Ads Capture Attention Independents Are Most Engaged With Ads As the mid-term elections approach, ... The Top Ads for Attention June - August 2022 Streaming Apps Disney+ and YouTube TV, as well as Apple iPhone and Geico pr... Blog Everyone is Paying Attention to... Attention "Everyone is paying attention to…. Attention. " The CTV Shows That Engaged Audiences in August 2022 In this report, we provide a unique look at how audiences engage with progr... The TV Shows and Apps that Delivered Ad Attention in August 2022 While networks are preparing for Fall lineups, we still saw excellent telev... How the Largest Advertisers Captured Attention: June - August 2022 Once again we are taking a dive into the campaign performance of the top ad... Blog Press Release TVision Audiences in LiveRamp Gives Marketers Power to Target Based on Linear and CTV Viewing Behaviors Audiences powered by TVision’s first-party TV viewership and attention data... Blog Press Release New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the US and UK In conjunction with Lumen, TVision set to expand its panel to the United Ki... Blog Press Release TVision Gives Marketers First-of-its-Kind, Apples-to-Apples CTV Engagement Data in Ad Scoreboard TVision Ad Scoreboard is the only solution on the market to help advertiser... How the Largest Advertisers Captured Attention: May - July 2022 We took a look at the top advertisers of the last three months (May 2022-Ju... GET IN TOUCH Need more info, have a question, or want a demo? Tell us a little bit more and we'll respond shortly. Stay Up to DateThe TV landscape is changing quickly. Let us help keep you in the know. Solutions Ad Scoreboard TV Planning & Measurement Digital Activation Creative Monitoring Linear TV Insights CTV Analytics Calibration Data Data Licensing Resources Reports Blog Newsroom Client Login COMPANY About TVision Careers Media Center Contact Us © 2022 TVision Insights. All Rights Reserved. Privacy Policy | TVision Japan | TVision India Back To Top