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Cookie ConsentBy clicking “Accept All”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy and Cookie Policy for more information.PreferencesReject AllAccept AllCookie PreferencesSolutionsBrands & AgenciesNetworksAdvanced TVPlatformDataResourcesAboutWho We AreLeadershipClients & PartnersCareers & CultureNewsroomContactLoginLoginInnovid Acquires TVSquared, Powering Independent Measurement Across TV, CTV & DigitalLearn MoreThe Single Source of Truth for Converged TV isHere.The Single Source of Truth for Converged TV is Here.TVSquared measures and attributes the effectiveness of linear, CTV and addressable, delivering census-level analytics for thousands of advertisers across more than 75 countries. Working with the buy- and sell-sides, TVSquared’s always-on platform processes billions of ad impressions, connecting viewership and ad occurrence data, at scale, to generate reach and frequency, incremental reach, online and offline outcomes and audience insights.Trusted by the entire TV ecosystem as the single source of truth, TVSquared measures TV how people watch it — across platforms and screens.Linear, CTV & Addressable TV Measurement for Everyone, EverywhereBrands & AgenciesPower TV media effectiveness, optimize reach and drive business outcomes.Learn MoreNetworksProve the value of linear and streaming inventory and maximize TV revenue.Learn MoreAdvanced TVQuantify CTV advertising and measure the incremental reach beyond linear.Learn MoreThe Next Generation of TV CurrencyTransparency & Measurement for AllTVSquared’s breadth and scale within the TV ecosystem enables it to deliver converged TV measurement and outcomes for advertisers of all sizes and categories – from local/regional brands and high-growth DTCs, to nationally and globally recognized traditional TV advertisers spanning retail, auto, finance, CPG, QSR, etc. Built to be completely automated and flexible, TVSquared's ADvantage XP platform leverages currency-grade data sets that power identity-enabled TV measurement and attribution.Learn MoreA View of the Total TV Media UniverseConverged TV Coverage: Any Audience, Any Platform Direct relationships and industry-wide integrations give TVSquared a competitive edge on converged TV coverage, with access to linear and streaming delivered across all devices and content distributors.Supported by proprietary ACR technology and integrations with OEMs, MVPDs, data providers, 70+ publishers and 20+ ad servers, TVSquared enables complete cross-channel, cross-platform and cross-device TV ad measurement and attribution.With built-in identity resolution, advertisers get a true, unduplicated view of audiences that is driven by privacy-safe first- and third-party data collaboration.Learn MoreWatch the Discussion:The Time for Unified Measurement is NowWhat is the state of converged TV measurement in Europe? How is ADvantage XP, the first cross-platform solution for measurement and attribution across all forms of TV — linear, streaming and addressable — empowering advertisers to maximize audience reach and achieve direct outcomes?Watch on demandClients & Partners123456789101112131415161718192021222324InsightsAccess the latest and greatest industry insights, case studies and discussions.BlogTVSquared, Innovid, CTV, linear, OTT16February 7, 2022TVSquared is Now Part of Innovid!Together, TVSquared and Innovid provide an unprecedented view of advertising and audiences across the linear, CTV and digital video marketplaces.Read More➞Press ReleasesTVSquared, Innovid, Amobee, Australia, Cross-Platform15April 28, 2022Amobee Adds Innovid for Cross-Platform Measurement & Attribution Tools in AustraliaLeveraging the TVSquared by Innovid platform gives advertisers an unprecedented, unified view of the total TV.Read More➞Press ReleasesTVSquared, Innovid14March 3, 2022Innovid Completes TVSquared Acquisition, Establishing Global Independent Measurement Platform for Linear, CTV & DigitalInnovid has completed its acquisition of TVSquared creating an independent, currency-grade standard for cross-platform TV measurementRead More➞Press ReleasesEurope, UK, United Kingdom, German, ADvantage XP, ADvantage, press release, converged TV, measurement, attribution10October 26, 2021TVSquared Launches ADvantage XP in the UK & Germany for Converged TV Measurement & AttributionTVSquared's impression-based, cross-platform solution for linear, streaming and addressable is now available in Europe’s largest TV ad markets.Read More➞Pressesconverged TV 2020November 2, 2021The State of Converged TV: Global Trends in a Cross-Platform WorldTVSquared's Jamie Lemle talks about the shift in thinking around TV, the need for holistic measurement, the blurring lines between linear + streaming and the role of incremental reach.Read More➞PressesUK, United Kingdom, German, Germany, ADvantage, Converged TV, measurement, attribution 2019October 26, 2021TVSquared Claims 'First Cross-Platform Measurement' for All Forms of TVMediatel looks at the launch of ADvantage XP in the UK and Germany, and what true cross-platform measurement looks like for all forms of linear and digital video. Read More➞No items found.No items found.No items found.No items found.No items found.No items found.No items found.No items found.No items found.Measure TV HowPeople Watch ItContact usSolutionsBrands & AgenciesNetworksAdvanced TVPlatformDataResourcesAboutWho We AreLeadershipClients & PartnersCareers & CultureNewsroomContact UsUS Sales: +1 212 500 1195+44 (0)131 290 2333UK Sales: [email protected]:© 2022 TVSquared. All rights reserved. / Privacy Policy / Terms & Conditions / Cookie Policy