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HomeTop ArticlesTopicsBusinessBig DataBusiness of UXCareers in UXCase StudiesConsultingContent DevelopmentContent ManagementCulture ChangeDesignOpsDesign ThinkingDigital GovernanceEvangelizing UXHiring UX ProfessionalsIndustry ReportInnovationLocalizationProduct ManagementProject ManagementRemote WorkRequirementsResearchOpsRole of UXSoft SkillsStakeholdersUX LeadershipUX MaturityUX ProfessionsUX RolesUX SkillsUX TeamsValue of User ExperienceCodeCSS3FrameworksFront-End DevelopmentHTML5Mobile App DevelopmentPerformance OptimizationPrototypingResponsive Web DesignWeb App DevelopmentCommunityConferencesEditorialsEducationEventsHumorInformation ResourcesInterviewsProfessional DevelopmentProfessional OrganizationsSample ChaptersThought LeadersUser ExperienceUXmattersUX NewsDesignAccessibilityAnimation DesignArtificial Intelligence DesignCustomer Experience DesignData-Informed DesignDecision ArchitectureDesigning for ChildrenDesigning for Senior CitizensDesign SystemseCommerce DesignEnterprise UX DesignExperience DesignExtended Reality DesignGraphic DesignGuidelines & StandardsIndustrial DesignInformation ArchitectureInformation DesignInstructional DesignInteraction DesignInternet of Things DesignMobile UX DesignPatterns & Antipatterns PhilosophyPortfolio DesignPrinciplesProcess DesignResponsive DesignService DesignSoftware DesignSurvey DesignTrendsUniversal DesignUser Assistance DesignUser Interface DesignUX DesignVoice User Interface DesignVisual Interface DesignWearables DesignWeb Application DesignWeb Form DesignWeb Site DesignWriting User-Interface TextExperiencesAugmented RealityConsumer ExperiencesCross-Channel ExperiencesCustomer ExperienceseCommerce ExperiencesEmployee ExperiencesEnterprise ExperiencesExperience TrendsFuture User ExperiencesGlobal User ExperiencesInternet of ThingsLearning ExperiencesMixed RealityMobile ExperiencesProduct ExperiencesSearch ExperiencesService ExperiencesSoftware User ExperiencesTechnology TrendsUsability ChallengesUser ExperiencesVirtual RealityVoice User InterfacesWearables ExperiencesWeb ExperiencesProcessAgile DevelopmentAgile UXCollaborationCommunicating DesignContent AnalysisDeliverablesDesign CritiqueDesignOpsDesign ProcessDevelopment ProcessDevOps EnvisioningIdeationJourney MappingLean UXPersona DevelopmentPrototypingRequirements DefinitionSketchingTask ModelingTeamworkTestingToolsUser-Centered DesignUser ModelingResearchA/B TestingAnalysisAnalyticsCard SortsConsumer ResearchContextual InquiryEthnographyExpert ReviewsEyetrackingFacilitating WorkshopsHCI ResearchHuman Factors ResearchInterviewing UsersMetricsRemote UX ResearchStakeholder Research User FeedbackUsability TestingUser ResearchUX ResearchReviewsBook ReviewsConference ReviewsCourse ReviewsProduct ReviewsSoftware ReviewsTraining Program ReviewsStrategyBrand StrategyBusiness StrategyContent StrategyCX StrategyDesign StrategyEnterprise UX StrategyExperience StrategyInnovation StrategyMobile UX StrategyPlanningProduct StrategyService Design StrategyUX StrategyWeb Strategy ColumnsAuthorsGlossaryAbout UXmattersSubscribingWriting ArticlesSponsoringVolunteeringContact UsToggle navigationShow searchInsights and inspiration for the user experience communityHomeTop ArticlesTopicsBusinessCodeCommunityDesign ExperiencesProcessResearchReviewsStrategy ColumnsAuthorsGlossaryTopView Infographic April 25, 2022 EditionResearchWhy UX Research Repos Fail at Democratizing InsightsBy Peter VetoApril 25, 2022No CommentsWe’re convinced that there must be something wrong with the current research paradigms.Why are the products we use every day simply crap?This was the question that our founding team at Airtime asked ourselves when we started the company to build our collaborative research platform, in late 2020. Thanks to rapid digitization in all sectors, a huge amount of data is readily available for product managers in any field. So why doesn’t this data leave a mark on the products they create? To answer this question, we did some desk research, signed up with mentors, and organized user interviews.We found that the fields of user research and product design are growing by high double digits, along with the software market. But, now that user-research tools are many and growing in number and products are still not working well, we’re convinced that there must be something wrong with the current research paradigms. Read MoreIn UX Research | User ResearchChampion AdvertisementContinue Reading…StrategyExperiencesMobile App Versus Web Site: Which Is Better for Your Business?By Minu MukherjeeApril 25, 2022No CommentsDeciding where your business presence should be is an important decision.In our current digital age, a marketing strategy is incomplete without a digital presence. No company can ignore the necessity of building a Web site. Many companies are now developing mobile apps as well.One of the most important aspects of business involves taking your products and services to your customers, which means building an online presence. However, with so many different platforms available—especially with the growing popularity of smartphones—deciding where your business presence should be is an important decision.The way in which consumers browse the Internet has changed considerably in recent years, with mobile devices now surpassing desktops for Internet usage. According to Statista, the average time Internet users spent online daily worldwide has decreased from 43 minutes on the desktop in 2011 to 32 minutes in 2021, with a steady reduction expected through 2022, and increased from 32 minutes on mobile in 2011 to 155 minutes in 2021. Read MoreIn Mobile Experiences | Mobile UX Strategy | Web Experiences | Web StrategyDesign16 Top Design Trends for 2022By Brad ShorrApril 25, 2022No CommentsA Web site’s ability to create a positive brand perception and capture someone’s attention and interest is crucial to generating sales leads and online revenues.Every year, the significance of a Web site’s having a high-quality, up-to-date user interface (UI) and user experience continues to grow. Since more and more people seem to be almost perpetually drawn to their phone or computer, a Web site’s ability to create a positive brand perception and capture someone’s attention and interest is crucial to generating sales leads and online revenues.One way to help influence potential customers’ buying patterns is by optimizing a Web site’s design. By delivering a seamless, enjoyable user experience, a Web site can bring a company one step—or perhaps several steps—closer to a sale and help a company gain a significant competitive edge. Let’s consider 16 top design trends for 2022. Read MoreIn Trends | Web Site DesignDesignHow Businesses Can Keep Their Web Designs Relevant and Appealing in 2022By Cindy WilliamsApril 25, 2022No CommentsA well-designed Web site not only provides aesthetic visual appeal to customers but must also excel in other areas such as user experience, user friendliness, SEO, and online rankings.As more and more companies launch Web sites, filling the marketplace with many different options, their developers must emphasize creating unique Web sites that stand out among the crowd. Plus, Web-site design must adapt to the latest consumer trends and emerging market capabilities to stay relevant. A well-designed Web site not only provides aesthetic visual appeal to customers but must also excel in other areas such as user experience, user friendliness, SEO, and online rankings.Also, keep in mind that your business Web site is the face of your brand. It’s the first thing users see when they search for and find your business online. So make sure the first impression you give your visitors is unique, striking, and innovative. If you are looking to revamp your Web-site design in 2022, you can compel your customers to take action with the right combination of some key qualities, enabling your site to deliver a durable competitive advantage. Read MoreIn Trends | Web Site DesignDesign9 Useful Principles of UX DesignBy Isaias Lijauco April 25, 2022No CommentsImproving a product or service’s UI design alone is not enough to optimize the user experience.In addition to optimizing a product or service’s branding, design, usability, and functionality, UX designers employ certain principles to ensure that they create products and services that provide optimal experiences to users. By following the principles I’ve outlined in this article, you can improve the quality of your UX design solutions.UX Is Not Equal to UIUser-interface (UI) design is only one part of UX design. Improving a product or service’s UI design alone is not enough to optimize the user experience. The user interface is the space within which your target audience interacts with your brand. In contract, the user experience is the user’s emotional response to your product or service. By improving the user interface, you can make your product or service more usable and accessible to more people. However, this is not the totality of their experience when encountering your brand. Read MoreIn Principles | UX DesignApril 11, 2022 EditionDesignMobile-First Ecommerce Site Design Is the FutureBy Mandy BarnesApril 11, 2022No CommentsMobile-first design is an approach to Web-site design and development that is based on a simple premise: initially creating digital products and services for the screens of mobile devices, then adapting them for the desktop.Almost 50% of consumers use their smartphone to search for products and services online. Over 5.2 billion people around the world use the mobile Internet. These usage trends have caused a shift in UX design philosophy, bringing the smallest screens to the fore. Ecommerce sites that are striving for long-term success must prioritize the mobile experience.What Is Mobile-First Design?Mobile-first design is an approach to Web-site design and development that is based on a simple premise: initially creating digital products and services for the screens of mobile devices, then adapting them for the desktop. Previously, bigger screens had been our starting point. This new emphasis on mobile user interfaces creates a superior experience for our users. Read MoreIn Mobile UX Design | Philosophy | eCommerce DesignDesignHow to Develop Your UX Design PhilosophyBy Michael Peggs, Jr.April 11, 2022No CommentsUX design has the power to undermine the customer experience (CX), which means the way UX designers approach the design process should never be an afterthought.A good UX design requires and revolves around a clear design philosophy and guiding principles. A creative UX designer is aware that UX design has the power to undermine the customer experience (CX), which means the way UX designers approach the design process should never be an afterthought.Usually, UX designers have no philosophical problem to solve because they are inherently curious and observant throughout the design process. In line with their philosophy, UX designers should still pay close attention to creating accessible, intuitive designs that solve common problems. Read MoreIn Philosophy | UX DesignDesign10 Elements to Consider When Designing a Mobile AppBy Ankit PatelApril 11, 2022No CommentsOnce new users start using your app, you have only a few minutes to convince them that your app is easy to use and provides what they’re looking for.According to a recent report from Flurry, the average American now spends five hours a day on their mobile device. That’s a 20% increase since just Q4 of 2015. Americans spend about 33% of that time on various social-media and messaging apps and feel more connected and engaged when using apps that provide a world-class user experience. Happy users recommend apps to their friends, bringing app developers even more customers.But once new users start using your app, you have only a few minutes to convince them that your app is easy to use and provides what they’re looking for. Market demand for user-friendly mobile user experiences is very high. But it is not easy for your app to gain and keep users’ attention. When designing and developing an app, you need to take the needs of your users into account and observe certain UX design guidelines that can ensure they have a good user experience. Read MoreIn Mobile UX DesignResearchHow to Improve UX Design Through A/B TestingBy Sean DavisApril 11, 2022No CommentsUX designers may face situations in which multiple solutions might seem correct. The dilemma they face in such a situation is how to choose the optimal solution from among several.As UX designers, we all strive make technology products accessible, usable, and enjoyable for human beings to use. From making changes to an existing product to designing a completely new product, we must always consider what is best for the overall user experience. After all, the user experience is a critical factor in building a bridge between your brand and your customers.UX designers may face situations in which multiple solutions might seem correct. The dilemma they face in such a situation is how to choose the optimal solution from among several. To identify the best solution among them, test all of the solutions. When you’re testing just two solutions, this method is called A/B testing, or split testing; when you’re testing several, multivariate testing. Read MoreIn A/B TestingDesignCommon App Design Challenges and Their SolutionsBy Karthik SakthivelApril 11, 2022No CommentsWhen an app is structured in the right way, all other aspects of the design fall into place naturally and easily.Here is a little story: Prasanna searches for a mobile app relating to some task and ends up with one that seems to match her needs. So she downloads the app and tries using it to satisfy her need. But, once she installs the app, after using it for just a few minutes, she realizes that there are some odd bugs in the software that have caused a serious problem. She then blames herself for downloading a useless application that could have been completely disastrous for her. In other words, she becomes completely dissatisfied with the app she downloaded. So she uninstalls the app, then continues her search for another app that might satisfy her need.This is such a tragic story, right? Have you ever wondered why an app would be so complicated that it falls short of even basic usability? You might have. What if the same happens with the app you’re about to develop for your business? The app’s users would feel the same way Prasanna felt. Everything depends on the success of the design phase. When an app is structured in the right way, all other aspects of the design fall into place naturally and easily. Read MoreIn Mobile UX DesignPreviousNextCurrent IssueTrending Articles13 Human Qualities You Must Have to Succeed in Work and LifeBy Pabini Gabriel-PetitStrengths and Weaknesses of Quantitative and Qualitative ResearchBy Demetrius Madrigal and Bryan McClainApplying Color Theory to Digital Displays By Pabini Gabriel-PetitDesigning Mobile TablesBy Steven HooberOvercoming Common Barriers to Collaboration, Part 1By Pabini Gabriel-PetitInsights and inspiration for the user experience communitySubscribe to Our NewsletterWe’ll let you know when new articles appear on UXmatters.Twitter Followers94.2KUXmatters Magazine RSS FeedSubscribers35.5KAboutUXmattersSubscribingWritingArticlesSponsoringVolunteeringContactUsFounder, Publisher, & Editor in Chief:Pabini Gabriel-PetitCopyright © 2005–2022 UXmatters & Our Authors.All rights reserved.Site designed byShare this articleClose SharesShare PinsPin SharesShareSend Email Send