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Skip to content Support Member Portal Search Contact Understanding Digital Advertising Opt Out About the NAI Accountability Policy & News Understanding Digital Advertising What is it? How Does It Work? How Does It Benefit Me? What Are My Options? FAQ Glossary Opt Out Manage My Browser’s Opt Outs Mobile Opt Out Connected TV Choices AMA Opt Out About the NAI Staff Careers Board Members Accountability Code of Conduct Guidance Compliance Policy & News Public Policy Updates Press Releases Blog Events Understanding Digital Advertising What is it? How Does It Work? How Does It Benefit Me? What Are My Options? FAQ Glossary Opt Out Manage My Browser’s Opt Outs Mobile Opt Out Connected TV Choices AMA Opt Out About the NAI Staff Careers Board Members Accountability Code of Conduct Guidance Compliance Policy & News Public Policy Updates Press Releases Blog Events Support Member Portal Search Contact Want to Opt Out? 2022 NAI Summit – April 27-28 in Brooklyn, NY Benefits of Tailored Advertising Best Practices 2020 NAI Annual Report Get the latest. Blog Press Public Policy Blog The NAI Releases Draft Guidelines for Deterministic Addressability Solutions, Seeks Input from Stakeholders Since its inception twenty years ago, the NAI has sought to promote heightened standards in consumer privacy and data protection in digital advertising. The NAI is committed to ensuring that Read More NAI Summit Agenda Focuses on the Future of Digital Advertising from Privacy, Legal and Self-Regulatory Perspective The 2022 NAI Summit, Privacy, Trust, and Accountability: The Foundation for Ad Tech’s Future, will be held in Brooklyn, NY April 27-28. Participants from across our industry will have the Read More Getting to Know the Latest State Consumer Privacy Law: Key Takeaways for the Digital Advertising Industry By David LeDuc, Vice President, Public Policy, and Meaghan M. Donahue, Counsel, Compliance & Policy On March 24, 2022, Utah Governor Spencer J. Cox signed the UtahConsumer Privacy Act (“UCPA”) Read More Press Releases Statement on Legislation to “Ban Surveillance Advertising” Under Consideration by the House Energy & Commerce Committee Bill would strengthen Big Tech and harm small businesses and consumers WASHINGTON, DC (March 1, 2022) – Statement by NAI President & CEO Leigh Freund on the Banning Surveillance Advertising Read More NAI Board of Directors Adds Expertise on Digital Ad Infrastructure, Risk Management, and Connected TV; Alan Chapell Will Serve as Board Chair, Ileana Falticeni as Vice Chair Board includes members with experience in adtech, policy, and legal sectors WASHINGTON, DC (February 25, 2022) – Today, the NAI announced that 14 industry leaders with deep knowledge and experience Read More Statement by the NAI on Google’s Approach to Consumer Privacy and Digital Advertising WASHINGTON, DC (February 16, 2022) – The following statement by NAI President and CEO Leigh Freund regards Google’s announcement on introducing the Privacy Sandbox on Android and creating an opportunity Read More Public Policy Best Practices User Choice and Transparency This Guidance, developed by NAI legal and policy staff in consultation with representatives from member companies, is intended to help member companies better understand the practice ofdark patterns and to Read More NAI Regulatory Summary and Analysis: Statement of the Federal Trade Commission on Breaches by Health Apps and Other Connected Devices The NAI has published a Regulatory Summary and Analysis in response to the FTC’s September 2021 Policy Statement on the Health Breach Notification Rule, and its recent guidance updated in Read More NAI Comments: Petition for Rulemaking to Prohibit Surveillance Advertising The NAI filed comments with the Federal Trade Commission (FTC) in response to a petition proposing an FTC rulemaking on unfair competition that would result in a ban on “surveillance Read More The NAI fosters trust and innovation in digital advertising. Code of Conduct The NAI Code of Conduct is a set of self-regulatory principles which all NAI member companies must agree to uphold in order to be members. More Guidance Review resources that provide examples of how Code requirements may be satisfied as well as elaborate on best practices. More Compliance NAI members are held to the promises they make to adhere to the NAI Code through NAI’s rigorous compliance and enforcement process. More Privacy, Trust & Accountability Understanding Digital Advertising Get Started Consumer Tools Join the NAI Become a Member Footer Linkedin Twitter .cls-1{fill:#fff;} YouTube Understanding Digital Advertising What is it? How Does It Work? How Does It Benefit Me? What Are My Options? 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