"I love Programmatic Digital Advertising Technology & Solutions | PubMatic"

2022-05-02 18:31:22

LOGINSolutions OUR Solutions VIEW ALL For Publishers For Buyers For App Developers For Video Publishers Products OUR Products VIEW ALL AD QUALITY CROSS-SCREEN VIDEO INVENTORY QUALITY MEDIA BUYER CONSOLE OPENWRAP OPENWRAP OTT OPENWRAP SDK PRIVATE MARKETPLACES ADDRESSABILITY SUITE         AUDIENCE ENCORE         IDENTITY HUB Resources OUR Resources VIEW ALL PubMatic Blog Research Case Studies PubAcademy Documentation About OUR Company About Us Global Infrastructure Locations News Events Investor Relations Careers OUR Careers Overview Jobs Engineering Our People Diversity, Equity & Inclusion Life @ PubMatic India ContactPUBLISHERSMEDIA BUYERSSolutionsOVERVIEW For Publishers For Buyers For App Developers For Video Publishers ProductsOVERVIEW AD QUALITY CROSS-SCREEN VIDEO INVENTORY QUALITY MEDIA BUYER CONSOLE OPENWRAP OPENWRAP OTT OPENWRAP SDK PRIVATE MARKETPLACES ADDRESSABILITY SUITE         AUDIENCE ENCORE         IDENTITY HUB ResourcesOVERVIEW PubMatic Blog Research Case Studies PubAcademy Documentation AboutOVERVIEW About Us Global Infrastructure Locations News Events Investor Relations CareersOVERVIEW Jobs Engineering Our People Diversity, Equity & Inclusion Life @ PubMatic India ContactLOGINPUBLISHERSMEDIA BUYERS Having worked with PubMatic in the past, I was confident they would deliver. PubMatic showed us that header bidding need not be the complicated technology that everyone makes it out to be and was with Zee every step of the way. ZEE MEDIA Learn How Zee Media Saw a 40% Increase in Overall Programmatic Revenue by Adopting PubMatic’s OpenWrap .st0{fill:#FFFFFF;} GroupM’s partnership with PubMatic brings our clients media transparency and an efficient path to premium inventory. As a global preferred partner, PubMatic gives brands access to their strong publisher footprint across the U.S., Europe and Asia, particularly in the growing mobile app market, and provides leadership and innovation around programmatic CTV, identity, and audience addressability. ANDREW MEADEN, GLOBAL HEAD OF INVESTMENT, GROUPM Learn How PubMatic is Selected by GroupM as a Global Preferred SSP Partner .st0{fill:#FFFFFF;} In exploring the move from our incumbent black box solution, OpenWrap SDK expanded the selection of in-app bidding partners available to us and generated the increase in auction competitiveness, revenue, and transparency that we were looking for. ANDREW WU, PROGRAMMATIC MANAGER, 9GAG Learn How a Popular Social Media Platform is Improving In-App Monetization with PubMatic’s OpenWrap SDK .st0{fill:#FFFFFF;} BT has taken a proactive involvement driving greater display supply path transparency for several years. Following the ISBA PwC study, we narrowed down a further set of tests we could run. Working with PubMatic via Essence on the fixed take rate model has given us a positive step forward, improving results and transparency. ALISON THORBURN, MEDIA DIGITAL ACCELERATOR, BT GROUP Learn How Essence UK Helped BT Gain More Supply Chain Control .st0{fill:#FFFFFF;} Partnering with PubMatic and Semasio has produced another strong campaign result and enabled us to hit our primary objectives on this brief. In the future, we hope to test more audience-driven campaigns with PubMatic. This testing approach has equipped us with the evidence and confidence to migrate more data targeting to be applied by PubMatic's SSP rather than DSP partners. Our collaborative relationship with the Ad Solutions team at PubMatic has yielded benefits for not only for this client but the wider OMD clientroster. KEVIN DONKER, PRODUCT LEAD PROGRAMMATIC, OMD NETHERLANDS Learn How PubMatic & Semasio Boost Campaign Reach by 205% for Omnicom’s OMD NL .st0{fill:#FFFFFF;} Having worked with PubMatic in the past, I was confident they would deliver. PubMatic showed us that header bidding need not be the complicated technology that everyone makes it out to be and was with Zee every step of the way. ZEE MEDIA Learn How Zee Media Saw a 40% Increase in Overall Programmatic Revenue by Adopting PubMatic’s OpenWrap .st0{fill:#FFFFFF;} GroupM’s partnership with PubMatic brings our clients media transparency and an efficient path to premium inventory. As a global preferred partner, PubMatic gives brands access to their strong publisher footprint across the U.S., Europe and Asia, particularly in the growing mobile app market, and provides leadership and innovation around programmatic CTV, identity, and audience addressability. ANDREW MEADEN, GLOBAL HEAD OF INVESTMENT, GROUPM Learn How PubMatic is Selected by GroupM as a Global Preferred SSP Partner .st0{fill:#FFFFFF;} WE HELP YOU STAY AHEAD OF INDUSTRY TRENDS SUBSCRIBE TO UPDATES×SUBSCRIBE TO UPDATES REPORTS BLOG How To Approach Cross-Screen Video Ad Addressability Advertisers have demonstrated strong de... New Report: State of Online Video Advertising in Europe The European Online Video (OLV) market ... PubMatic Joins IAB Finland and INMA Norway PubMatic joined the trade associations i... A Focus on Customer Value Benefits the Entire Programmatic Ecosystem – and is Shaping the Future Delivering customer value is predicated ... REPORTS How To Approach Cross-Screen Video Ad Addressability Advertisers have demonstrated strong de... New Report: State of Online Video Advertising in Europe The European Online Video (OLV) market ... MORE REPORTS BLOG PubMatic Joins IAB Finland and INMA Norway PubMatic joined the trade associations i... A Focus on Customer Value Benefits the Entire Programmatic Ecosystem – and is Shaping the Future Delivering customer value is predicated ... MORE BLOG POSTS SCALE THAT DELIVERS VALUE 710 GLOBAL EMPLOYEES ~1.2T ADVERTISER BIDS PER DAY 3.3 PETABYTES OF NEW DATA PROCESSED DAILY PubMatic has created a global infrastructure to maximize customer value and put our customers in control of their digital advertising business. About Us Solutions Products Resources About Us Careers Investor Relations Community PubMatic maximizes customer value by delivering digital advertising’s supply chain of the future.EnglishEnglish日本語 PrivacyOPT-OUTDo Not Sell My Personal InformationLegalCookie PreferencesSUPPORTING MEMBERSCopyright © 2022 PubMatic, Inc. All Rights Reserved